The country's first archaeological and museum TV news column "China Archaeological Report" landed on Dragon TV today (February 24). This is another measure of Shanghai Radio and Television Station to build a "civilized exploration of the source and look at the East" media communication IP around the large-scale documentary series "Why China", focusing on news and strengthening culture.
At the same time, following the idea of "big archaeology", through in-depth archaeological sites and dialogues with archaeologists, China Archaeological Report explores ancient China from multiple angles, and strives to see people through things, discuss history with things, and enlighten with history, and refine and display the historical context of Chinese civilization in simple terms with vivid and vivid news vocabulary, and establish the memory link and emotional resonance between archaeological achievements and the contemporary public.
As a news magazine-type TV column, China Archaeological Report covers multiple sections. "Archaeological News" sorted out the important information of archaeology, culture and museums, and the first episode of the program tracked and reported the shortlisted projects of the "Top Ten New Archaeological Discoveries in China in 2023", and took the audience into the archaeological work cabin of the ancient ship "Yangtze River Estuary No. 2" in Shanghai for a sneak peek.
On the eve of the opening of the new Yinxu Museum, the key section "Archaeological Chronicle" interviewed and photographed the latest archaeological discoveries in Yinxu, exploring the pattern of the tombs of the Shang kings and the changes during the change of the Shang and Zhou dynasties.
At the beginning of the Year of the Dragon, the "Lianmai Exploration" section focuses on the special exhibition of "Dragon Cultural Relics" at the Shanghai Museum, Sanxingdui Museum and Shanxi Museum, and talks with on-site experts to trace the origin and evolution of the "Dragon Worship" of Chinese civilization.
"Wenbo Hot Search List" relies on big data analysis and uses professional vocabulary to analyze Wenbo hot search topics.
In addition, the column will also broadcast the cultural relics micro-documentary "Ancient Records" from time to time, focusing on national treasures, interpreting the civilization code, and making the cultural relics collected in museums, the heritage displayed on the vast land, and the words written in ancient books come alive.
It is worth mentioning that the rare characters involved in "China Archaeological Report" are marked with phonetics in the subtitles, so as to better popularize archaeological knowledge to the public, especially young people.
China Archaeological Report" is about 30 minutes per issue, premieres on Dragon TV every Saturday at 12 noon, and will also be broadcast on Shanghai TV News Comprehensive Channel, Documentary Channel, and on the new ** platforms such as Kan News Knews and Blockbuster TV, and is pushed and disseminated through WeChat** account, Douyin, Station B and other platforms.
At the same time, "China Archaeological Report" strives to tell Chinese stories well under the broad vision of human civilization, and is disseminated overseas by the ShanghaiEye International Communication Matrix under the Shanghai Media and Broadcasting International Communication Center, and through the sharing and cooperation platform established with the Associated Press, Eurovision and other cooperative institutions, it will provide films to international mainstream television, so as to do a good job in the integration and dissemination of large and small screens and internal and external propaganda resonance for the construction of archaeology with Chinese characteristics and Chinese style; Contribute to Shanghai becoming an important window to showcase Chinese culture.