The automotive industry has really changed dramatically, and BMW and Mercedes-Benz have personally complained about domestic new energy vehicles!!
A few days ago, the chairman of BMW complained, saying that the large screen is useless, saying that digitalization is not to see who has a bigger screen, which may distract the driver and lead to accidents.
Subsequently, the CEO of Beijing Benz also complained that some car companies rely on stacking to compete, and there are some companies in the current automobile market, which have adopted a stacking competition strategy that violates the laws of business in order to quickly occupy market share and attract investment.
The great leader once said that what the enemy opposes is what we support. Now BMW and Mercedes-Benz have complained about domestic new energy vehicles, which just shows that domestic manufacturers are doing the right thing.
As auto giants, BMW and Mercedes-Benz have made a lot of money in the era of fuel vehicles, but in the new energy vehicle market, the two are obviously a little unable to keep up.
BMW interiors are always complained about, and digitalization is seriously lagging behind. Mercedes-Benz is making rapid progress in digitalization, but it is not smart enough, and the configuration is low.
Because in terms of Internet technology, Chinese and American companies are the most leading, but the application of Internet technology in automobiles, domestic companies are far ahead, Musk said that if there is no first barrier, Chinese new energy vehicle manufacturers in the world, there will be no opponents.
Musk is not exaggerating at all, after all, Tesla did not continue to lose money before building a factory in China, and after the completion of the Shanghai factory, Tesla began to make profits, relying on China's industrial chain and production capacity advantages.
BMW and Mercedes-Benz are all European car companies, engaged in machinery, luxury goods, Europe is in the line, but engaged in on-board Internet technology, domestic companies are in the line, and the public has invested hugely, and finally announced that it would cooperate with Xiaopeng.
Fuel vehicles are cars, new energy vehicles are also cars, the former is driven by oil, engine, gearbox, chassis is the core technology, but new energy vehicles are powered by electricity, fighting for three electric and intelligent.
Fuel vehicles lag behind in digital intelligence, and it is unreasonable to complain that the large screen of new energy vehicles affects driving.
After all, new energy vehicles will take intelligent driving as a selling point, millimeter-wave radar, cameras, etc. have become standard, high-end models are equipped with lidar as standard, plus powerful chips and algorithms, just to ensure driving safety, and voice control, large screen, etc., just to free your hands and meet the entertainment needs outside driving.
The key is that BMW Mercedes-Benz has been engaged in reducing allocation, in order to ensure profits, especially Mercedes-Benz, 300,000 Mercedes-Benz C adopts 15T engine, the whole car does not have keyless entry, electric tailgate and other configurations.
The domestic 300,000 new energy vehicles are given all the configurations, and the air suspension is also given.
To put it nicely, domestic new energy vehicles are differentiated competition, with high configuration, the same or lower **, to reduce the dimensionality.
To put it mildly, it is the fuel car that makes the days when BMW Mercedes-Benz lie down to make money, and the rise of China's new energy vehicles, unable to make money lying down, began to smear and attack.