——Preface·]—
["Unauthorized transportation is prohibited, and offenders will be investigated"].
What happened to "Navigation Brother"? used to be in the limelight, accounting for 77% of the market share, and even Gaode had to bow his head and be subordinate. But now? No one cares!
What's going on here?
When it comes to navigation, the first software that pops up in our minds right now isn'tThe map of Gaode is a map. These two well-known and convenient navigation software have entered people's daily lives.
However, more than 10 years ago, it was a navigation software that monopolized the top of the navigation industry, and even AutoNavi maps became eclipsed next to him.
The name of this software is called Kailide.
Since the Internet industry was in an emerging stage of development more than a decade agoThere are not many competitors in the navigation software marketBut there is a desperate need for an electronic Internet navigation app.
So Kailide navigation software came into being.
It is an application that integrates map navigation, real-time traffic conditions, route planning and other functions to provide users with convenient navigation services.Founder of the softwareZhang WenxingHe is a forward-thinking and creative entrepreneur.
He graduated from Wuhan University of Surveying and Mapping, and his major was also about map surveying and mapping, which was of great help to the later establishment of navigation software.
For the basic requirements of navigation, the mapping of maps has been professionally mastered.
Prior to the creation of Kailide navigation software, he also conducted extensive market research, and has rich experience and deep technical skills in the field of navigation.
He understands the importance of navigation software in modern society, so he decided to create a smarter and more convenient navigation app to meet the needs of users.
In the process of creating the software, Zhang Wenxing invested a lot of time and energy in continuous technology research and development and product optimization. He assembled an excellent R&D team and worked together to create Kailide navigation software.
Through continuous innovation and improvement, the software has gradually become one of the leading navigation applications on the market. It met the needs of the people at the time and became the leading navigation application in car navigation.
With the continuous development and growth of Kailide navigation software, Zhang Wenxing has also continuously launched new functions and services to provide users with a more comprehensive navigation experience.
Moreover, we pay special attention to the user's experience, constantly listen to opinions, and improve and optimize the navigation function in a timely manner.
Kailide navigation software has won high praise and reputation among users, and has become the preferred application for the majority of users.
In 2013, Kailide navigation accounted for two-thirds of the proportion of the car navigation industry, surpassing the Gaode map at that time, and became the leading software in the navigation industry.So, when did Kailide start to decline with such a rapid momentum?
Kailide navigation software was once a high-profile company, but it quickly went into decline within two years of becoming famous.
In 2015, Kailid navigation software released amazing financial data for the first time, showing that the company lost more than 10 million yuan.The news shocked the entire industry, and investors began to doubt the company's prospects. However, what is even more shocking is that in 2016, the loss of Kailide navigation software soared again, approaching 100 million.
Why is Khalid declining so rapidly?
According to the information and data at the time, Kailid often got caught up in lawsuits, and it was difficult to properly resolve them, and he always lost the case.
Many investors would have chosen to invest because of the prospect of Khalid, but now it has so much risk that people have to think twice.
Hindered by investors, Khalid gradually reached an impasse in cash flow, coupled with the emergence of new navigation software at that time, the pressure of competition increased.
On the one hand, Kailide needs more funds to carry out technological innovation and company transformation, and on the other hand, it is mired in lawsuits and financial difficulties.
High operating costs and inefficient production processes put the company in a difficult position. This series of huge losses directly led to the company's stock price, and the market's confidence in Kailide navigation software fell sharply.
The market competition is fierce, and many emerging navigation software companies are emerging, which once made the share of Kailide navigation software in the market gradually eroded, and it is difficult to compete with competitors.
But is this the only reason for the decline of Khalid?
The truth is far more surprising than it seems, and it is not a decay caused by the pressure of competitors and the lawsuits of opponentsAnd it's purely because I don't know how to be flexible.
After 2015, most of the popular navigation software on the market is provided for free, whether it is mobile phone software or car navigation, users only need to install it to use.
However, Kailide still retained the old tradition at this time and chose to charge for the car navigation system, which was a bit out of touch with the times at the time, resulting in user dissatisfaction and resistance to its software.
In addition to the fee, the way the navigation software is updated is also the main reason for its decline.
Compared to other navigation software,Kailide's update needs to find a special after-sales service offline, and a certain fee must be paid for each upgradeThis not only causes inconvenience to the user, but also adds additional costs.
In today's era of rapid information update, users pay more attention to the convenience and practicability of software, and pay more attention to the cost performance of software.
However, Kailide's update method obviously did not conform to the development of the times, so users gradually abandoned the software. Even in the face of market competition, they did not adjust their marketing and attraction points in time, which led to the gradual loss of the market.
When other navigation software has been thrown into the arms of large companies and accepted the acquisition of large companies to join forces, Kailide still chose to "close the country" and rejected the olive branches thrown by other companies.
With the continuous emergence and update of other navigation software, users have more options.
Even in the face of such a situation, Khalid itself has become untenable, it still refuses to merge with other companies and refuse to acquire, which makes it go further and further on the road to elimination.
Kailide Navigation Software Company is like a brilliant firework, which blooms for a moment and is fleeting.
Only by adapting to the times and constantly innovating can we gain a foothold in this market.
What do you think about this, please leave a message in the comment area.
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