On February 22, the "2024 National Consumption Promotion Month and Beijing-Tianjin-Hebei Consumption Season" jointly organized by the Ministry of Commerce, Radio and Television Group, Beijing Municipal People**, Tianjin Municipal People**, and Hebei Provincial People** was launched in Beijing. Yin Li, member of the Political Bureau of the Communist Party of China and secretary of the Beijing Municipal Party Committee, attended the event, and jointly launched the "2024 National Consumption Promotion Month and Beijing-Tianjin-Hebei Consumption Season" with Wang Wentao, Minister of Commerce, Shen Haixiong, Deputy Minister of the Central Propaganda Department and Director of the First Radio and Television Station, Yin Yong, Deputy Secretary of the Beijing Municipal Party Committee and Mayor, Sheng Qiuping, Vice Minister of Commerce, Li Wenhai, Vice Mayor of Tianjin, and Jin Hui, Vice Governor of Hebei Province.
At the event site of Beijing Blue Harbor, a collection of special products for the New Year was unveiled, bringing together intangible cultural heritage boutiques, local delicacies, time-honored brands, and new consumer brands from Beijing, Tianjin and Hebei. In the ** area of the square, the cultural and creative activities of the Spring Festival Gala of the main station, the "Beijing gift" tailored for Beijing's cultural tourism, as well as innovative products such as 4K 8K ultra-high-definition content projection and "vertical screen to watch the Spring Festival Gala" were specially displayed, attracting tourists to stop and watch the experience.
In order to give full play to the leading role of Beijing and Tianjin in cultivating and building international consumption center cities, and promote the coordinated development of Beijing-Tianjin-Hebei in depth, Beijing-Tianjin-Hebei has once again joined hands to create a consumption season, launching high-quality activities such as characteristic shopping, tourism and leisure, cultural performances, and sports events, enriching consumption supply, optimizing consumption experience, stimulating consumption potential, and creating a strong atmosphere of "enjoying the benefits of all people throughout the year".
Beijing will implement a series of policies to promote consumption, and guide enterprises to carry out first-class profits and create a "wave-like consumption boom throughout the year" by holding the world's first festival, the Beijing International Cultural Tourism Consumption Expo, the Sports Consumption Festival, and the issuance of "Jingcai Green" consumption vouchers. Tianjin will launch themed activities such as the 2024 Tianjin Fashion Week and the China Time-honored Brand Carnival to promote the quality and expansion of service consumption. Hebei will carry out a series of activities such as "smart home rejuvenation", "automobile consumption", and "lighting up the night economy" to actively cultivate new consumption growth points.
"2024 National Consumption Promotion Month" is the first national consumption activity launched after the Spring Festival. All localities will focus on the theme of "domestic trendy products", launch consumption scenarios such as the Happy Lantern Festival, Spring Equinox snacks, green consumption, smart home, and spring outings, and hold various forms of consumption promotion activities to boost the "good start" of the New Year consumer market.
Yin Li, Wang Wentao, Shen Haixiong, Yin Yong and other on-site research featured products and cultural and creative products of the first radio and television station.
*Radio and Television Group has jointly organized consumption promotion activities with the Ministry of Commerce and relevant provinces, autonomous regions and municipalities for five consecutive years. This year, the main station will continue to give full play to the advantages of integrated communication, stimulate consumption potential, boost consumer confidence, and actively help the consumer market to be steaming and full of vitality.
Zhao Lei, member of the Standing Committee and Secretary-General of the Beijing Municipal Party Committee, Sima Hong, Vice Mayor of Beijing, Peng Jianming, member of the editorial board of the Radio and Television Station, responsible comrades of the Ministry of Commerce, Beijing, Tianjin and Hebei Province, responsible comrades of relevant departments of the Radio and Television Station, and representatives of relevant enterprises and representatives attended the event.
*: CCTV news client.
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