With the advantages of health, efficiency, good looks, and easy operation, air fryers have become one of the most popular small kitchen appliances in recent years. As the name suggests, it uses air to fry ingredients, and through high-speed hot air circulation technology, the food is evenly heated, and the crispiness is "fried" without oil. Compared with the traditional frying method, it is obviously more in line with the current consumer demand for a healthy diet.
Multi-functional integration, in addition to frying, it also has a variety of cooking methods such as baking, baking, and boiling; The operation is simple, lowering the threshold for cooking, even if the kitchen novice follows the recipe tutorial, he can easily make delicious dishes; The high heating efficiency can greatly shorten the cooking time, and meet the demands of young people to free their hands and return to the freedom of the kitchen in the context of a "fast-paced" life.
At present, there are a large number of domestic air fryer manufacturers, including traditional home appliance giants and emerging brands. The following is a brief introduction to the air fryer purchase guide organized by the relevant **: ranked fifth on the listPhilips, the consumer satisfaction index is 753。This is the first brand to propose the concept of air fryer, at the 2010 IFA international electronics show, Philips launched an improved version of the air fryer, and officially "air fryer" as the category name of the product, translated as "air fryer" when introduced to China.
Its product positioning is mid-to-high-end, with a number of patents such as high-speed air circulation technology, fat removal technology, turbine star chassis, intelligent induction, etc., which can increase the heating speed in a short time, heat food more evenly, and better remove grease.
The fourth-ranked bear is an emerging small household appliance brand that has risen rapidly in recent years, achieving revenue of 33 in the first three quarters of last year1.8 billion yuan, net profit of 31.6 billion yuan, an increase of 22 percent year-on-year96% and 3124%, in the context of the overall pressure on the industry, still maintain stable operation.
This is mainly due to continuous innovation. Through the insight of young consumers, Xiaoxiong Electric has successfully promoted the air fryer into 2In the 0 era, the original air fryer structure was changed, and the first visual flip reminder air fryer was launched, which can confirm the cooking status of the food in the pot at any time without opening the lid. At the same time, the innovative and upgraded self-mixing function also greatly facilitates the cooking novices who are worried about "overturning", making cooking easier.
SuporWith 802 ranked third in the consumer satisfaction index. As the largest R&D manufacturer of cookware in China and the second in the world, it has been deeply engaged in the kitchen field for many years, and is also one of the earliest domestic brands to deploy air fryers. In 2015, the original Actifry air fryer developed and manufactured by the global small household appliance giant SEB Cyber Group of France was introduced into China, which opened the prelude to the development of air fryers in China. In the future, they will continue to innovate, upgrade the detachable and washable technology of the air fryer, and the differentiated detachable and washable glass lid design to achieve easy cleaning without hiding oil stains.
BeautifulIt ranked second, with a consumer satisfaction index of 809。Main products: flame roasting series ultra, super tender series, the former has three heat sources in the upper, middle and lower, and three levels of frequency conversion wind power can be adjusted, and the baked food is crisper, more tender and more uniform; The latter adds 3D water mist locking technology, and the water retention rate of food is as high as 609%；With the portable viewing window, you can see the cooking process and changes of food in real time.
At the top of the listJoyoung, the consumer satisfaction index is 816。When it comes to the brand, many people first think of the soymilk machine, in fact, the company has transformed into a "leading brand of quality small household appliances", and its products have expanded to air fryers, coffee machines and other Western-style electrical appliances, water purifiers, water dispensers and other fields.
Among them, the air fryer has developed into one of the company's main product lines, and the Western-style electrical appliance series accounts for more than 20% of the operating income. According to the data, Joyoung air fryer has been ranked as the sales champion for 2 consecutive years (2021-2022), with a cumulative sales volume of more than 5 million units nationwide.
The company has more than 400 valid patents for air fryers, and applies the "three-dimensional hot air heating circulation technology" of the space kitchen to the air fryer, realizing that the food does not need to be turned over during the whole cooking process, and the crispy and juicy taste can be baked. The built-in wide-area tender roasting water injection area quickly forms a steam-locked water film on the surface of the ingredients to eliminate the phenomenon of "air drying".
According to the statistics of Whale Staff, the sales volume of air fryers on the Tmall platform will exceed 5.7 million units in 2023, with an annual sales volume of nearly 2.1 billion. With the saturation of the market and the increasingly rational consumption, the growth of the air fryer market has slowed down significantly, and it has even appeared on the "idle product list" of Xianyu. However, some industry insiders said that innovation is the key to maintaining the vitality of the industry, and more accurate temperature control, more intelligent operation interface, and more humanized design can make "Internet celebrity products" become standard products.