In 2023, floor scrubbers and sweepers will both increase in retail volume, becoming the main growth engine for cleaning appliances. According to the data of Aowei Cloud Network, in 2023, the retail sales of domestic floor scrubbers will be 12.2 billion yuan, a year-on-year increase of 22%, and the retail volume will be 5.05 million units, a year-on-year increase of 45%; The retail sales of sweepers were 13.7 billion yuan, a year-on-year increase of 10%, and the retail sales were 4.58 million units, a year-on-year increase of 4%.
At the beginning of the new year, clean home appliance brands have also accelerated product innovation iteration and market layout. On February 2, Dreame Technology held a new product launch conference in Suzhou. At the meeting, Guo Renjie, President of Dreame Technology China, introduced that it is theoretically difficult to coexist with sustainable and healthy operation, market share improvement and high-end, but in 2023, Dreame will break this "impossible triangle"; From 2019 to 2023, Dreame Technology's five-year compound annual growth rate will exceed 100%, leading the smart cleaning industry.
Before making products, we must first fully understand consumers, gain in-depth insight into the pain points of consumer needs, and accurately launch innovative products around the pain points", Guo Renjie said that in terms of user research, taking the Chinese market as an example, Dreame Technology has explored the three major pain points of users' household cleaning through various channels such as user evaluation, e-commerce platform research, one-to-one research and user internal testing, including difficulty in cleaning corners, difficulty in maintaining after use, and lack of intelligence.
On the same day, Dreame Technology released a number of new products at the meeting, including the world's first X40 series of integrated sweeping and mopping robots with bionic "dual" robotic arm tips, the S30 series sweeping robot with inclusive technology, the H30 Ultra floor scrubber that can lie flat at 180° and clean the bottom, and the "pocket stylist" Dreame Pocket high-speed folding hair dryer.
With the intensification of competition and slowdown in the domestic clean electrical appliance market, China's clean electrical appliance companies have accelerated the process of globalization, and Dreame is no exception. Guo Renjie revealed that after years of development, Dreame Technology products have been sold in more than 120 countries and regions around the world, and its international business will increase by 120% year-on-year in 2023. Among them, the sales performance in the German and Italian markets is outstanding, and GFK data shows that in December 2023, the market share of Dreame sweeping robots in the German market will be 375%, in November 2023, Dreame sweeping robots will have a market share of 37% in the Italian market, ranking first.
Text |Reporter Huang Ting.
Figure |Photo courtesy of the interviewee.