Agriculture should be characterized and differentiated! Characteristic agriculture is an accelerator for industrial revitalization.
The development of characteristic industries is an important way to achieve rural revitalization, and we should focus on doing a good job in 'local specialties' and promote the comprehensive revitalization of rural areas with industrial revitalization."
1. What is characteristic agriculture?
Characteristic agriculture refers to the modern agriculture that effectively uses the unique comprehensive agricultural resources within a certain region, develops famous and high-quality agricultural products with unique resource conditions, obvious regional characteristics, and special purposes and effects, and transforms them into characteristic commodities. The core of characteristic agriculture is the regionality, uniqueness and inability of the product to compete. There are a variety of projects such as characteristic breeding industry, characteristic planting industry, characteristic forest and fruit industry.
2. What are the projects of characteristic agriculture?
1) Characteristic planting industry:
Characteristic planting is a relatively common form of characteristic agriculture, such as off-season vegetables, special vegetables, etc., special grains such as black corn, wheat, fragrant rice, etc., and special flowers.
2) Characteristic aquaculture industry:
For example, fish farming, insect farming, dog breeding, butterfly farming, etc., this kind of characteristic agriculture requires strong professional technology, and at the same time requires patient and meticulous care.
3) Characteristic forest and fruit industry:
Fruit towns with regional characteristics, such as the hometown of Chinese loquat, the hometown of Chinese mandarin oranges, and the hometown of Chinese peaches, this kind of characteristic agriculture is generally suitable for hilly areas and places with poor soil fertility, which can be developed in a large area or implemented garden-style management.
4) Characteristic processing industry:
For example, the hometown of bamboo weaving, the hometown of ham, the hometown of bacon, etc. This kind of characteristic agriculture requires a lot of funds and belongs to factory agriculture, and most of these specific processing enterprises belong to the leading enterprises of agricultural industrialization.
5) Sightseeing and leisure agriculture:
In recent years, with the improvement of people's living standards and the increase of leisure time and ability, characteristic agriculture has emerged, such as farmhouse, eco-tourism, pear blossom festival, peach blossom festival and other new agricultural industries.
3. Problems and opportunities
Characteristic agricultural problems and opportunities coexist, in the face of problems need to have the ability to solve, in the face of opportunities, oh we must grasp in time, and create new potential energy.
1) Branding: Challenges and opportunities coexist
The brand building of special agricultural products is the key to its development, but the current brand awareness is relatively weak. Taking a provincial specialty jujube as an example, although it is of high quality, due to the lack of brand strategy and market promotion, its popularity and influence are limited, and it is difficult to compete with large agricultural enterprises. According to statistics, the annual output of jujube in the province reaches hundreds of thousands of tons, but less than 10% of the products have achieved brand sales.
The opportunity lies in the fact that through refined brand building and marketing, special agricultural products can quickly increase their visibility and reputation. For example, a local specialty fruit plantation has successfully created a unique brand image by launching fruit juice products based on specific varieties and increasing brand publicity, and the sales of fruit juice products have increased year by year, driving the development of the entire fruit planting industry.
2) Product: the game of non-standardization and standardization
The non-standard problem of special agricultural products restricts their development. Due to the uneven level of technology and management in the production process, there are great differences in product quality and taste. Taking a region's specialty tea as an example, due to the lack of a unified production standard and quality control system, the quality of tea is uneven, and it is difficult for consumers to distinguish the good and the bad.
However, it also presents opportunities for specialty farming. By formulating industry standards and introducing advanced production technology and management models, special agricultural products can achieve standardized production and improve product quality and added value. Taking a local characteristic vegetable planting base as an example, the base has realized the integrated operation from planting to sales through the establishment of a complete industrial chain and standardized production system, and the products are stable and of high quality, which has won the favor of consumers.
3) The dispersion of characteristic agricultural industries is another problem in its development.
Since the production of special agricultural products mainly depends on farmers, the industrial chain is long, and there is a lack of unified management and operation mode. This has led to problems such as low production efficiency and product instability. Taking the characteristic aquaculture industry in a certain region as an example, due to the lack of unified planning and management, farmers work independently, waste resources are serious, and market competitiveness is limited.
However, by integrating the industrial chain and forming industrial clusters, characteristic agriculture can achieve resource sharing and complementary advantages. Taking a regional characteristic agricultural industrial park as an example, the park closely connects the planting, processing, and sales of characteristic agricultural products through first-class guidance and market mechanisms, forming a complete industrial chain. At the same time, the enterprises in the park have achieved resource sharing and win-win cooperation, and improved the overall competitiveness.
4. Trends and prospects
In addition to policies, the trend of characteristic agriculture must be in the products and industries themselves, and only by breaking through their own bottlenecks will there be a better future.
1) Branding of landmark agricultural products
With the increase of consumers' attention to the regional characteristics of products, the branding of landmark agricultural products will become an important development direction of characteristic agriculture. By strengthening the brand building and promotion of landmark agricultural products, the visibility and reputation of the products can be improved, and the market competitiveness can be enhanced. For example, China's landmark agricultural products such as Longjing tea and Pu'er tea have become well-known brands for consumers at home and abroad.
2) Industrialization of single products of agricultural products
The industrialization of single products of agricultural products is another trend in the development of characteristic agriculture. By managing the entire process of planting, processing and marketing of specific agricultural products, the quality and market competitiveness of the products can be improved. For example, the characteristic apple industry in a certain region has realized the whole process of quality control and standardized management from planting to sales through the industrialization of single products, and the product quality and market competitiveness have been significantly improved.
3) Combination of agriculture and food
With the increasing attention to healthy diet, the integration of specialty agricultural products and the catering industry is becoming more and more close. By cooperating with catering enterprises, special agricultural products can further improve the added value and market competitiveness of products. For example, a region's special agricultural products cooperated with a well-known local catering enterprise to launch a series of dishes focusing on special agricultural products, which were deeply loved by consumers and drove the sales growth of special agricultural products.
Therefore, although characteristic agriculture is facing challenges such as weak branding, non-standardized products and industrial dispersion, it also contains huge market opportunities and development potential. By strengthening brand building, promoting product standardization and integrating the industrial chain, these problems can be effectively solved and the healthy and sustainable development of characteristic agriculture can be promoted.
In the future, with the in-depth development of trends such as the branding of landmark agricultural products, the industrialization of single products of agricultural products and the combination of agriculture and food, characteristic agriculture will usher in a broader market space and development prospects. (Wen Qin Li).