With the arrival of Chinese New Year's Eve, the pre-sale of Spring Festival movies has entered the final sprint. At this festive moment, the audience's anticipation and enthusiasm are constantly rising. According to the latest data, the pre-sale box office on the first day of the Lunar New Year in 2024 (February 10) has exceeded the 400 million mark! This figure not only sets a new record, but also shows the huge potential and strong momentum of the Chinese film market.
In this Spring Festival schedule, the performance of "Flying Life 2" and "Hot and Hot" is particularly eye-catching, and together they occupy more than half of the pre-sale box office. This is enough to prove the status and influence of these two films in the minds of the audience.
At the same time, "Hot and Hot" and "Flying Life 2" also temporarily ranked the top two in the pre-sale box office on the first day of the Lunar New Year with super high pre-sale box office, showing strong market competitiveness.
In addition to these two popular films, "Article 20" also achieved good results in the pre-sale box office, temporarily ranking third. Although this film does not have as high a pre-sale box office as the first two films, it has a very good reputation and audience reviews, and is expected to achieve better box office results after its official release.
In this Spring Festival schedule, the audience has more choices and a better movie-watching experience. Whether it's comedy, action, or drama, there are several excellent works to choose from. This has also brought more vitality and opportunities to the film market, and promoted the sustainable development of China's film industry.
However, the Spring Festival stalls have always had a tradition of counterattacking, and if it is the third year of junior high school, the reputation of some movies is not good, and the box office is bound to decline. If there is a movie with a good reputation, even if there are not many films scheduled at the beginning, the theater manager will increase the number of screenings for the sake of the overall situation. So the third year of junior high school is a critical node, and good movies will not be buried.