Broadcasting actively innovates and actively tries in the field of integration, and constantly explores the appropriate path of transformation and development, and is "thirsty for knowledge" for the good operation mode of the platform account, as well as the preferences, habits, and needs of Internet users.
To this end, according to the monthly data of the cloud communication effect of broadcasting, we will bring you a comprehensive display of the highlights and highlight cases of the major provincial and municipal broadcasting financial operations, hoping to bring more inspiration to many colleagues in the broadcasting industry.
1. In November, the head account of the radio station's financial ** platform
In November, the provincial, provincial capital and sub-provincial broadcasting frequency financial platform, "Hangzhou Traffic 918" WeChat2773.460,000+The cumulative number of views is at the top of the list. In addition, the account also performed well on Toutiao, Douyin, and **.
The cumulative number of interactions on the official Weibo of Beijing ** Broadcasting in November64.070,000+, ranked first for 3 consecutive months (9-11), the account posted actively, and contributed blog posts this month1054 articles。The Chutian traffic radio account "Chasing Waves News" has a prominent competitive advantage in Toutiao and Douyin, and continues to maintain its leading position. Guangxi ** Taiwan received the highest number of likes on ** and Kuaishou, of which the ** number "fm970" has a cumulative number of likes68.370,000+, Kuaishou number "970 Fruit Candy" cumulative likes are311.640,000+
Provincial > Provincial Capital & Sub-Provincial Broadcasting Frequency).
The above head accounts have accumulated valuable experience in the operation of new **, and have considerable influence and competitiveness on the corresponding platforms, which is worthy of reference and learning from peers in the broadcasting industry.
2. Highlights of the new ** account of the radio station in November
Hangzhou Traffic 918 "actively posted on the WeChat platform, tweeted 6 times a day, with an average daily release of 33+, and the high number of posts brought excellent cumulative readings, with a cumulative reading volume in November2773.460,000+
It is worth mentioning that the three 100,000+ tweets with the highest number of views on the account are closely related to public life, which shows that the public has a high demand for such content, and also shows the keen operational observation and in-depth understanding of the needs of the public. In addition, Tweet headlines are concise and straightforward, and emphasizing the tone to emphasize key information, create a sense of urgency, or spark curiosity are all tips to follow.
On the Weibo platform, the three blog posts with the highest number of interactions in November showed a high interactive effect, and the three interactions accounted for the cumulative amount of the month
These blog posts focus on hot topics that young people are concerned about, such as the launch of the MV of Zhang Yunlei's first ** title song "Liulizhan", the upcoming winter meeting concert of the Times Youth League, and the release of the new song "Love to 1440".
These blog posts have catchy and engaging headlines, while engaging readers in discussions and interactions through the use of emojis, questions, and shared topics. The keen capture of hot topics and the careful design of interactivity not only attracted the attention of more readers, but also significantly improved the interactivity and community atmosphere of the Weibo account.
On the Toutiao platform and Douyin account, Chutian Traffic Broadcasting's "Chasing Waves News" account has attracted a large number of users' attention with its unique reporting perspective and in-depth content.
Among them, the article "There are many Chinese disfigured beggars on the streets of Bangkok" was the work with the highest number of likes on the account in November, and it was won on the headline account13.810,000+'s likes and 11,242 comments, and at the same time gained on the Douyin account79.710,000+The number of likes, ** more than 590,000, the number of comments more than 1050 thousand.
Telecom fraud and human trafficking are recent social hot spots, and this report on the cruel treatment of compatriots abroad has attracted great public attention. In addition, international events and military news are also one of the main topics that have received high likes for "Wave News".
On the ** platform, "FM1058 Jinan News Broadcasting" contributed 2 likes100,000+** work: "November 28, Chongqing, Huang Bo accidentally fell during the roadshow, high emotional intelligence: I want to make everyone happy The effect is good on the 4th of the month (release time), Xintai Middle School. The student's "hand-held class teacher" came to the stage to receive the award, "the class teacher is still a folded version, and he can still bow".
Both of these works have a certain amount of fun and elicit laughter and empathy from the audience. **The title is written in a "time, place, people, and what" style, and is written in a unique and humorous way that will capture the audience's attention.
At the same time, elements such as "high emotional intelligence", "hand-held class teacher" and "folded version" also make people feel novel and interesting, triggering discussion and interaction with the audience. The reason why these ** works have become the works with the highest number of likes is not only because of their interesting content, strong star effect, and good interactivity, but also because their titles are concise and clear, highlight the key points, and can arouse the curiosity of readers.
On the Kuaishou platform, Guangxi's ** radio account "970 Fruit Candy" performed outstandingly, especially its three **works with the highest number of likes in November, accounting for the cumulative number of likes in the whole month。The titles of all three entries use multiple relevant hashtags, significantly increasing the rate and search visibility of the works.
Among them, the work "Rural Guy Demon Changed the Sky Monkey and played the effect of "intercontinental missile". Fireworks Military Fan Sky Monkey contributed156.460,000+The number of likes. **The title compares the modified traditional fireworks to an intercontinental missile, which is innovative and full of technology, and has successfully attracted the attention of a large number of viewers.
At the same time, by adding hashtags such as "fireworks", "military fans" and "monkeys", the chances of being searched and discovered are further increased. This strategy not only increases the rate, but also enhances the interaction between the audience and the content.
3. The types of hot works on the new ** platform of radio stations
1.Social hot topics related to "influenza" and "mycoplasma".
November coincides with the alternation of autumn and winter, and is also the peak period for mycoplasma infections and influenza. Therefore, the report on this topic on the new ** platform has aroused great concern from the public. Especially on WeChat***, there are many tweets that have reached the number of reads100,000+
2.Light-hearted and humorous life anecdotes
Because of the interesting things in life, because of its humor and affinity, it can often easily capture the public's attention and arouse widespread attention and interaction. On the new ** platform, this kind of work can not only let people relax and decompress in a smile, but also convey the wisdom of life in a unique way. The title design of this kind of excellent work is even more ingenious, and people are often "humorous" by the text of the title before reading the content, and then have more desire to explore the content in depth.
3.Illegal and criminal disputes
Illegal and criminal incidents are related to social stability and the safety of public life and property, and are the core content of the report. In particular, the public's attention to telecom fraud incidents has continued to rise recently, and the number of views of related works on the new ** platform has also increased accordingly. On the new platform, people can express their views and attitudes towards disputes more freely, and actively participate in the interaction through comments and other ways. This interaction makes the number of likes and interactions of this type of work relatively high, which further expands the influence of the work.
The successful cases and outstanding content of the broadcast in the operation of the integration fully reflect their innovative spirit and the courage to keep trying in the field of integration. These popular and highly interactive works not only demonstrate the ability of broadcasters to accept new technologies and platforms, but also highlight their in-depth research and accurate grasp of the needs of the Internet and new users.
It is based on an in-depth understanding of user preferences, habits and needs that broadcast** constantly adjusts and improves its own operating model and content selection strategy. The sensitivity of the head account to user needs, the insight into market changes, and the flexible use of new operation strategies have provided us with valuable experience and enlightenment, which is worthy of our in-depth study and reference.
Note: The data in this article are all from the data of the broadcast financial cloud communication effect in November 2023, and the monitoring account is the news, traffic, and frequency of provincial and municipal broadcasts (the data presented in this article is as of November 30, 2023).
Views: refers to the total number of clicks and reads of articles published by users on various social platforms.
Likes: refers to the number of user likes received by all articles and audios published by each social platform account in a specific period.
*Volume: refers to the number of users obtained by the social platform account by posting articles, audio, etc. in a specific period.
Comments: refers to the number of user comments received by the social media account for articles, audios, etc. published in a specific period.
Interactions: refers to the total number of user likes and comments received by various types of Tweet content.
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Producer: Salixin Convergence Media Research Institute.
Audit |Zeng Tingting.
Editor-in-charge |Li Qianyu.