February 1The first meeting of the Rucheng Baimao Tea Industry Development Coordination Headquarters in 2024 was held, He Haoguang, Secretary of the Party Group, Director and Commander of the Standing Committee of the Rucheng County People's Congress, Huang Zhuxing and Huang Yi, Deputy County Magistrate and Deputy Commander of the People's Government of Rucheng County, Xu Chunxiong, the fifth-level staff of the Jiulongjiang National Forest Park Management Office and the deputy commander of the headquarters, and other county leaders attended the meeting.
He Haiying, director of the Rucheng County Agriculture and Rural Affairs Bureau, and the leaders in charge, the leaders in charge of the Rucheng County Finance Bureau, the Forestry Bureau, the Rural Revitalization Bureau, the Federation of Trade Unions and other relevant departments, Xu Xiaojuan, Secretary of the Party Committee of Sanjiangkou Yao Town, and the leaders in charge, the leaders in charge of the Jiulongjiang National Forest Park Management Office, the leaders in charge of Luyang Town, Jingpo Town, Daping Town, Jiyi Township, Haotou Township and other townships, and the relevant staff of the Baimao Tea Industry Development Coordination Headquarters in Rucheng County, Rucheng County Jiulong Baimao Tea Agricultural Development *** Hunan Wood Grass Tea Industry Co., Ltd. *** Rucheng County Dingxiang Tea Industry *** Rucheng County Chaoji White Hair Tea Industry Development *** Hunan Zhongru Tea Industry Development *** and other tea enterprise representatives were invited to attend the meeting.
Meeting site. Xu Chunxiong, on behalf of the Rucheng County Baimao Tea Industry Development Coordination Headquarters, made a "Report on the Situation of Rucheng Baimao Tea Industry", and gave a detailed introduction to the completion of various tasks, main work measures, existing problems and 2024 work plans of Rucheng Baimao Tea in 2023.
Rucheng Baimao Tea "began in the glacier and flourished in the Nine Realms", which is one of the most precious tea varieties in Hunan and even the whole country。Make good use of the unique and excellent resources of Rucheng Baimao Tea to develop Hunan top-grade black tea and national top-grade white teaCreate a public brand of "Rucheng Baimao Tea" in the district, promote industrial development, promote rural revitalization, promote the common development of tea farmers and tea enterprises, and contribute Rucheng elements to a healthy China. Our county will take Rucheng white hair tea as a key agricultural industry to plan and layout, and make every effort to promote, and the Rucheng white hair tea industry has a good momentum, good prospects, and a promising future.
In 2023, our county will prepare a five-year development plan, formulate a three-year action plan, introduce support policies, smooth daily scheduling, strict performance appraisal, and strengthen technical guidanceRucheng Baimao tea wild resources protection, single plant selection, cuttings and seedlings, planting base, tea garden maintenance, production and processing, publicity and promotion, brand building, product sales, investment promotion and other key phased tasks of the industry.
In 2023, Rucheng Baimao TeaMany breakthroughs have been made: Released a new public brand image and established the first regional public brand service center in Chenzhou; The first China Rucheng White Hair Tea Cultural Festival was held, which attracted the attention of hundreds of news, and the whole network exceeded 20 million; Xu Chunxiong of the headquarters and Zhou Linghong of the Municipal Tea Research Institute jointly edited the first Rucheng Baimao Tea book "Rucheng Baimao Tea".
In 2023, Rucheng Baimao TeaIt has won a lot of recognition: "Rucheng Baimao Tea" won the 2023 Hunan Tea "Three Tea Co-ordination" demonstration brand; The "Rucheng Baimao Tea" selected by Hunan Wood Grass Tea Industry Co., Ltd. won the gold medal of the "2023 Hunan Cultural Tourism Commodity Competition" and the "Gold Award of the 24th Central China (Hunan) Agricultural Expo Central Agricultural Expo"; The "Rubai Old White Tea" selected by Hunan Rulian Tea Industry won the "Most Innovative Famous Selenium Product".
In 2023, Rucheng Baimao TeaThe results have been fruitful: Annual sales of Rucheng white hair tea increased by 30% year-on-year; The introduction of Fujian Fuding tea merchants in Rucheng registered a new company (Hunan Zhongru tea industry development excavation base, cuttings and seedlings, investment in the construction of white hair tea refining and processing plant, is expected to complete the installation of processing equipment at the end of February, before March plans to plant 100 acres of Rucheng white hair tea; Introduce Guangxi Liuzhou tea merchants to plant 800 acres of Rucheng white hair tea in Sanjiangkou.
In 2024, the Rucheng County Baimao Tea Industry Development Coordination Headquarters will follow the requirements of the county party committee to hold high "one banner", anchor "one positioning", strengthen the "three engines", implement the "six new actions", and make every effort to promote the high-quality development of Rucheng. Accelerate the expansion of planting area, further increase brand publicity, cultivate leading enterprises, promote the integration of tea and tourism, further increase support policies, and strictly honor assessment rewards and punishments.
Subsequently, the headquarters put forward the relevant policies for the development of the white hair tea industry, the assessment of the white hair tea industry in Rucheng in 2023, and the public brand promotion plan and budget of the white hair tea in Rucheng in 2024.
Huang Yi said that China Railway Bureaus purchase Rucheng Baimao Tea every year, and return visit statistics show that the satisfaction of employees in each bureau is higher than 90%. In 2024, China Railway will continue to provide matching funds to help the development of Rucheng Baimao tea industry, and put in place in full and in a timely manner, accurately expand awards and subsidies, and standardize the use of assessments. It is hoped that all tea enterprises in Rucheng will strengthen their confidence, build a win-win situation, and do a good job in formulating standards and standardizing processing standards.
After listening to the work report and discussion, Huang Zhuxing said that under the joint construction of the headquarters, various units and enterprises, the development of the Rucheng white hair tea industry in 2023 will show a good momentum of double improvement in focus and reputation, and it is hoped that in 2024, the headquarters will adhere to the development orientation and development goals of Rucheng white hair tea, and persevere and make long-term contributions in terms of planting area, technology upgrading, brand marketing, etc.
In his concluding speech, He Haoguang said that Rucheng white hair tea has a rare variety foundation and a deep historical foundation. 2024 is a new stage of development, and it is hoped that all relevant departments, towns and enterprises in Rucheng will further improve their understanding, emancipate their minds, actively plan and take the initiative, strengthen the linkage between departments, up and down, and government and enterprises, and jointly promote the high-quality and sustainable development of Rucheng's white hair tea industry.