Hot Engine Plan TISCO Stainless is expected to lose 900 million yuan in 2023, which undoubtedly sounded the alarm for the market. In the environment of extrusion at both ends of steel supply and demand, the profitability of steel products of some stainless steel raw materials has declined sharply under this extrusion. At the same time, other state-owned steel enterprises such as Chongqing Iron and Steel and Bayi Iron and Steel have also made losses. This can't help but make people think, will TISCO's loss of stainless steel affect its market share?
The loss may weaken TISCO's market competitiveness, but the change in market share is not overnight. As a steel giant with rich experience and deep technology accumulation, TISCO Stainless has the ability to respond to market changes by adjusting its production structure and optimizing raw material procurement. In addition, the loss of other steel enterprises does not mean the direct transfer of market share, market competition is not only the competition of quality and output, but also the quality and service and other aspects of the competition.
However, TISCO needs to be wary of the possibility that competitors may take the opportunity to expand their market share. In the overall recession of the industry, some small and medium-sized steel enterprises with innovation ability and market sensitivity may seize market share by providing customized and high value-added products. If TISCO Stainless Steel wants to stabilize or even expand its market share, it must work hard in innovation, quality and service.
In short, TISCO's loss of stainless steel has undoubtedly brought challenges to the market, but how to turn the crisis into an opportunity, the key lies in the company's own strategic adjustment and market response ability. Changes in market share depend not only on temporary profit and loss status, but also on whether companies can keep up with market changes, continue to innovate and improve their competitiveness.