Do you feel like you haven't been to an offline digital product store in a long time? After the rise of channels and social media platforms, people are more and more inclined to listen to the advice of "professionals" on the Internet before buying 3C, and then place orders directly on the channel. On the other hand, the online channel itself is also more competitive, which has further changed people's consumption habits.
Why is the ** of digital products on the platform so low? All of this may have to start with the pull between the platform and the manufacturer.
After the rise of online consumption, people's sensitivity to "low prices" continues to increase. Whether motivated by profit or rational choice, people will be more inclined to the cheaper one. However, the production cost of the product itself is there, from sales promotion to logistics and many other aspects, and financial and material resources need to be consumed. How to play the ** of digital products?
At present, there is a lot of cooperation between e-commerce platforms and brands, and almost all brands on different platforms have directly transformed from platforms to channel providers, so that e-commerce platforms can reduce many links that increase costs, and further compress them.
Behind this simple and crude price reduction, the result of continuous running-in and docking between e-commerce platforms and manufacturers. As far as the end result is concerned, without the middleman and a series of other channel fees, the user's purchase of digital products is indeed reduced a lot. From the consumer's point of view, it is a real deal.
Of course, this low price can also bring some problems, such as the resale of second-hand products, which is the most common concern of people. In fact, for manufacturers, although there is a certain profit margin for reselling refurbished second-hand products; But the whole process from ** to resale also requires a lot of manpower and material resources.
In addition, this kind of negative news has a great negative impact on enterprises, and it is extremely easy to form a public relations crisis. All things considered, even from the perspective of word-of-mouth, brands and platforms have to pay attention to this aspect.