The box office of the 2024 Jiachen Spring Festival stalls is not optimistic before the holiday. For no other reason, mainstream observers actually have a consensus, that is, "the absence of blockbusters". Speaking of blockbusters, in fact, it refers to "big productions", which directly leads to the market being relatively bearish on the box office of this year's Spring Festival.
It is under this expectation that the Spring Festival nail household "Bear Infested" performed very well, and judging from the box office performance on the first day, it is expected to refresh the box office record of the "Bear Infested" series this year. "Bear Infested" has achieved stable box office results for many years, and has achieved relatively rich returns for investors, which is a miracle of domestic animation films.
Of course, because the expectations were too low, there was a little surprise.
As of 20:13, the ** box office has exceeded 1.3 billion, what kind of result is this?
The box office score on the first day of the Spring Festival in 2021 is 169.3 billion, and the total box office of the Spring Festival stalls was 784.3 billion; The box office on the first day of the Spring Festival in 2022 will be 14500 million, with a total box office of 60400 million; The box office on the first day of the Spring Festival in 2023 will be 135.8 billion, with a total box office of 676.6 billion. Judging from the comparison between the first day and the total box office, although the first day of the Spring Festival in 2023 is inferior to that in 2022, it is obviously more stamina. The fundamental reason is that the epidemic has already begun to be affected during the Spring Festival in 2022.
It is not difficult to deduce that the box office on the first day of the Spring Festival in 2024 will surpass 2023 and challenge 2022. This means that even if it is a "blockbuster absence", it has not had much impact on **. In fact, when blockbusters participate in the war, a cliff-like competition pattern is often formed, such as the box office of 16 on the first day of the Spring Festival in 20219.3 billion results, "Detective Chinatown 3" alone contributed 10100 million!
On the contrary, there is still a lot of suspense about which film will win in the final Spring Festival file this year.
As for the trend of the total box office performance of this year's Spring Festival stalls, based on the current situation, it is inferred that the total box office will exceed 7 billion in 2023 or even exceed 7 billion, and the difficulty may not be very great.
There is no other reason, just because there are 8 days of Spring Festival holiday this year, and the box office is 1 day more, which is quite impressive. Due to the "lack of blockbusters", I want to challenge the history of the 2021 Spring Festival file 78The record of 4.3 billion is actually not very likely.
In other words, the total box office results of the Spring Festival stalls in 2024 are expected to achieve the second best results in box office history. The box office record created by the Spring Festival stalls in 2021 is still a legend.
The reason why this year's Spring Festival stalls are such a competitive pattern, Xianxian Finance believes that this may be related to the post-epidemic period, and the box office in the summer of 2023 has set a new historical record, which has given many filmmakers more options for film placement, rather than being stretched as in the past 3 years.
Even so, the competition for this year's Spring Festival films is actually very fierce.
Before the release, the order of several key films that institutions are generally optimistic about is "Hot and Hot", "Article 20", "Flying Life 2", "Bear Infested * Reversing Time and Space", and judging from the performance on the first day of release, "Bear Infested" surpasses "Article 20", and "Article 20" unexpectedly lags behind.
Article 20" was supported by a legal blogger, believing that the film is very good at expounding legal knowledge, and even a classic of popular law films, Xianxian Finance does not need to doubt this point of view, because one of the producers of the film is the "Supreme People's Procuratorate Film and Television Center". The perfect combination of law and story, I'm afraid it's the key, the word of mouth is still passable, the box office on the first day is not good, some observers think that the story may not be very compatible with the Spring Festival file, and popular law movies and commercial films face competition, and it is inevitable that they will be at a disadvantage.
In addition, the reputation of "Flying Life 2" surpassed "Flying Life" and exceeded the pre-screening observation.
Of course, the box office performance on the first day does not represent the entire schedule, because the gap is not large, after all, everyone has a chance to turn around, as some observers said, this year's Spring Festival films are ultimately a battle of word-of-mouth. If there is still a stroke of genius at the overall box office of the schedule, whether the box office performance of "Article 20" can counterattack may be a key point, and it will also be conducive to the upward breakthrough of the overall box office.
Overall, the box office of the Spring Festival stalls in 2024 is expected to be slightly better than expected.