Volume**, volume technology, volume products, volume marketing, a "volume" word throughout the 2023 annual car market. With the continuous evolution of the New Four Modernizations, the rapid rise of independent brands and new forces, the accelerated reshuffle of the industry, and the unprecedented challenges of joint ventures, the market share will further decline in 2023. In the high-intensity competition, the joint venture has come to a crossroads, and even some brands have left the market. In such an unfavorable environment, a joint venture car company bucked the trend and handed over a good answer.
In 2023, GAC Toyota's annual retail sales will be 901025 units, ranking first among Japanese manufacturers.
1. Joint venture.
Third, the industry sixth. GAC Toyota's market ranking has been improving since 2020, climbing year by year, and its ranking in the joint venture camp has risen from fourth to third in 2022, surpassing SAIC-GM and advancing into the top three joint ventures for the first time. The ranking of the whole industry rose from seventh to sixth, becoming the only Japanese brand to rank among the top six in the industry, and setting the best ranking of Japanese joint ventures in the past five years.
In 2023, when the share of joint ventures is rapidly eroded independently, this achievement is not easy to come by. In the face of the first-class battle that started at the beginning of last year, GAC Toyota rose to the challenge and moved forward bravely. In March, at the press conference of the new generation of Leiling, the rational voice of "breaking the volume with value" was issued during the anxiety period of the industry; In April, Fenglanda intelligent electric hybrid dual engine was launched, accelerating the promotion of "science and technology inclusiveness"; In June, Highlander launched a new brand slogan "Time Gives You the Answer", which resonated with the majority of users; In August, the company announced the establishment of a joint venture with Toyota China and Pony.ai to promote the commercialization of L4 autonomous driving. In October, HEV sales exceeded one million, demonstrating the strength of the hybrid leader. In November, the Guangzhou Auto Show launched a new system, new layout and new products, demonstrating its strong determination to promote transformation and change and meet the smart electric track.
The results of the 2023 bucking trend are admitted, and the resilience shown behind the numbers is even more worthy of recognition. In addition to a single sales index, evaluation with more dimensions can better discover the real competitiveness of GAC Toyota - the joint venture has a foundation, the head has a future, and there should be a new view on the development of the joint venture!
Look at the ranking: bucking the trend, and going further, the joint venture also has "top students"!
In 2023, fuel vehicles will still account for two-thirds of the auto market, and the documents issued by seven ministries and commissions including the Ministry of Industry and Information Technology clearly propose to stabilize the consumption of fuel vehicles. GAC Toyota's market share in the fuel vehicle market has been rising, from 39% to 6 in 20235%, ranking among the top three joint ventures. The Matthew effect of the stronger the fuel vehicle market continues to demonstrate, and GAC Toyota still has a lot to do as a leading brand.
Look at the structure: the first value performance is good, there are many popular models in the market segment, and the electrification foundation is good
A healthy sales structure is more important than a single sales figure. Through the data of 2023, it can be found that GAC Toyota's sales structure presents three major characteristics, making the company's development healthier and more flexible.
Clause.
First, the best value model performance is good. In the sales volume in 2023, the annual sales of more than 200,000 ** value models, including the three flagships, Weisa and Veranda, have accumulated 401476 units, accounting for 446%。Among them, the three flagship sales of Camry, Highlander and Sena were 375515 units, accounting for 417%。Such a high proportion of flagship models is unique in the joint venture camp and is rare in the entire industry. In just 17 months after its launch, Seina became the fastest electric hybrid MPV to reach 100,000 sales, with annual sales of 76,575 units in 2023, a year-on-year increase of 41%。Highlander sold 73,437 units throughout the year, and the intelligent electric hybrid version accounted for 77%. Camry annual sales of 225503 units, more than 200,000 yuan of models accounted for 468%。The good performance of the value model is of positive significance for the company's anti-risk ability and profitability, and there is also a better room for coping in the face of the first war. Only by insisting on the value war can we be fearless in the first war.
Clause.
Second, there are many popular models in the market segment. GAC Toyota has built a rich product matrix, covering the three major categories of sedans, SUVs and MPVs, and has popular models in different segments and market segments. In the compact SUV market, Fenglander, which will be launched in 2022, has attracted many young family users with its value-added products, with cumulative sales exceeding 280,000 units in just over a year, and sales exceeding 20,000 units in consecutive months in 2023, entering the head of the joint venture compact SUV market. In the mid-size SUV market, Veranda has sold more than 10,000 units for 9 consecutive months, with a cumulative sales volume of 143784 units throughout the year, making it the choice of the joint venture mid-size SUV market. In the mid-to-high-end sedan market, Camry has won the mid-to-high-end car sales championship for three consecutive years, and although it is at the end of the product cycle in 2023, it will still maintain a monthly sales level of 20,000 yuan, showing its strength to become more and more courageous. In the MPV market, Seina is firmly at the top of the market segment and has become an unavoidable choice for high-end family MPVs. The product structure of the comprehensive explosion makes the sales driving force more stable.
Clause.
Third, the penetration rate of electrification is high. In 2023, GAC Toyota's cumulative HEV sales will exceed 1 million units, becoming the first domestic car company to achieve this milestone. Thanks to the hot sales of HEVs, GAC Toyota's electrification penetration rate has increased year by year, from 303% rises to 32 in 20232%。Toyota's latest and most advanced fifth-generation intelligent electric hybrid dual engine has been first installed on the Leiling, Fenglander, and Lingshang, and the all-new 9th-generation Camry launched in 2024 will be the first to be introduced in medium and large vehicles, which will accelerate the full coverage of the latest generation of electric hybrid from compact cars to large cars. As a pioneer of hybridization, GAC Toyota's hybrid sales, proportion and market share rank first in the industry, and have gained a good reputation. Under the general trend of traditional vehicle hybridization, GAC Toyota will accelerate the popularization of hybrids, achieve a larger scale of electrification and sales, and lay a more solid foundation for the wave of intelligent electric.
Look at the contribution: mass production happiness for users, and create value for society
2023 marks the 40th anniversary of China's automotive joint ventures, which have cultivated a comprehensive system including concepts, factories, equipment, and talents, and have contributed greatly to the development of China's automotive industry. As a mainstream joint venture car company, GAC Toyota is a model of "making good cars for China", constantly improving "ingenuity and quality manufacturing", practicing "making cars and educating people", and effectively contributing to the modernization of China's automobile industry.
The 2023 ** Economic Work Conference put forward the policy of "seeking progress while maintaining stability and promoting stability with progress". As a Chinese enterprise rooted in the country, GAC Toyota has been operating steadily, achieving an output value of 145 billion yuan in 2023, a total industrial output value of 1,191.2 billion yuan, and a cumulative tax payment of more than 200 billion yuan, fulfilling its role as a leading enterprise for steady economic growth.
GAC Toyota also actively practices green environmental protection and helps the implementation of the "dual carbon" strategy. As of 2023, GAC Toyota's cumulative total investment in environmental protection has reached 11400 million yuan to create a green and low-carbon sample of car companies.
Look at the potential: the transformation of smart electricity is "motivated", and the common progress of oil and electricity is "stable and foundational".
In such a year of involution, GAC Toyota adheres to long-termism, has its own determination and rhythm in the hustle and bustle, and has achieved extraordinary results, but also deeply aware of the "tide of smart electricity, joint ventures must change". As the saying goes, "Those who do not seek eternity are not enough to seek a moment; Those who do not seek the overall situation are not enough to seek a domain", GAC Toyota has a comprehensive consideration for the future development, and has come up with new ideas and measures to prepare for the wave of the era of intelligent electric transformation.
At the strategic level, the new system and layout for the next three years will be announced. At the 2023 Guangzhou Auto Show, GAC Toyota announced that it will start self-innovation of the system and mechanism, build a new joint venture system, and export the "take-it-or-leave-it" joint venture from the past one-way 10 era, iteration to two-way empowerment "integration and co-creation" joint venture 20 times. We will make every effort to promote the transformation and reform of smart electronics, and reconstruct competitiveness from the full dimensions of brand, technology and product.
In the new energy track, GAC Toyota's pure electric offensive is worth looking forward to. At the auto show, GAC Toyota's new energy brand Bozhi was released, and its first model, Bozhi 4X, was launched at the same time, with a price of 17Starting from 980,000 yuan, it brings a new choice of pure electric with great cost performance. At the same time, relying on the new architecture, platform, cockpit and ecology, the new pure electric concept car that understands China better and is highly competitive has been unveiled and will achieve mass production in the future.
At the product level, GAC Toyota continues to consolidate the strength of the head of oil vehicles. Both power-up, but also refueling, the new 9th generation Camry has been on the first day of the new year to open pre-sale, will be officially launched in March, with the world's classic flagship heritage and strong product power, super high popularity, Camry will continue to sell the crown energy. The flagship has been re-evolved, the intelligent and electric dual-advanced, and the blueprint for a new chapter of GAC Toyota's joint venture has been opened.
GAC Toyota maintained an enterprising attitude, continued to update the "first-class library" and "toolbox", demonstrated its determination to accelerate transformation and change, consolidated its ability to "keep pace with China and advance with the times", and created a new model of "being able to do and doing good" in joint ventures. From "bringing in" to "blending in", from joint venture 10 to JV 20, from "Guangfeng manufacturing" to "Guangfeng creation", GAC Toyota is not thinking about the speed of the market for a while, but with the strength and responsibility of the new head of the joint venture, to explore a new joint venture model with reference significance, to promote longer-term, broader and more profound changes, and truly open the "second growth curve" of the smart electric track.
In 2023, when the joint venture encountered strong headwinds, GAC Toyota forged ahead and handed over a commendable answer. GAC Toyota has shown with its own achievements that the joint venture is not a backward representative, it has maturity and stability, and it also has the tenacity of being a latecomer. Whether it is looking at the ranking, sales structure, social contribution, or future development potential, GAC Toyota has broken the "sales theory", refreshed the cognition of joint venture development, and also set an example for the joint venture camp.
Facing the future, GAC Toyota not only has the strength of "leading by quality and intelligence, and advancing together with oil and electricity", but also has the layout of "flagship re-evolution and intelligent and electric double advancement", and the company's development has a stable foundation and momentum, and the report card in 2024 is still worth looking forward to!