The AIGC explosion in 2023 is undoubtedly a blind eye for no technology company. As a PC game distribution giant, Steam is naturally the same, although Steam has previously adopted a cautious policy on AI content, but at the beginning of 2024, Steam officially announced that it will allow games with AI-generated content to be released on the shelves, but it needs to be officially reviewed.
Steam officially released an article saying that in June 2023, they had said that they needed some time to understand the ever-changing field of AI technology. Now, they've spent months researching the AI space and talking to game developers. Now Steam will be making some changes to its AI policy, so that Steam will be able to release the vast majority of games that use AI technology.
For specific changes, Steam will add new content disclosures for two AI-generated technologies, "pre-generated content" and "real-time generated content", to the content survey submitted by game developers, and developers will need to describe how they use AI technology in the development of their games. Steam will review the game based on these developer disclosures, and most of these disclosures will be made available to players on the store page once the game is available. Let the players know how this game uses AI technology. At the same time, Steam has also updated a new system that allows players to report "AI-generated" violations in the game at any time.