On the first day of the Lunar New Year, Cosmo greets all readers and friends.
I wish you all good luck and good luck. This year is the Year of the Dragon. As the only mythical creature in the zodiac, the dragon has no "physical", but it is everywhere in the 5,000-year history that has been engraved on our history. The Chinese's love for dragons is rooted in the bloodline genes, and for us, the dragon symbolizes strength, magic, dignity and auspiciousness, and it is undoubtedly the totem of the entire Chinese nation. And in this new era of the Year of the Dragon, Cosmo would like to say:
The dragon is a fashion symbol that has never faded, and it is a romance that belongs to the Chinese. 
The Chinese zodiac is a Chinese culture with a long history, which not only records the year, but also follows the birth date of each person. The origin of the zodiac is complex and ancient, and it is difficult for us to discuss a unified reason, but among the eleven rare and common animals, the dragon is arranged. This at least shows that our ancestors believed that there was no need to make such a clear distinction between the virtual and the real. In various references, some people support the transformation of the dragon ** from real animals, some believe that the dragon is the incarnation of natural celestial images, and some scholars support that it originated from the fusion of totems after the annexation between tribes. But whether the dragon is a legend or a god, if we talk about it and depict it, then for the people, it is a kind of "existence" that can be placed alongside cows, horses, dogs, and rabbits. This ambiguity and tolerance of imagination and reality is not a kind of romance in China and even the entire oriental culture. 
It's not that it's just that Cosmo has reason to believe that from a fashion point of view, "Dragon" will be the most powerful trump card of Chinese culture this year. In recent years, the abbreviation "CNY" not only stands for RMB, but more and more often it means "Chinese New Year". This is a node that domestic and foreign businesses attach great importance to, whether it is in the huge Chinese consumer market, or any corner of the world with Chinese, CNY is a marketing battleground. 
This year's CNY fashion battlefield started a few months ago: diamond-encrusted dragon motifs, embroidered dragon motifs on fashion, auspicious dragon prints on bags, cyberpunk faucets on watch dials, enamel dragon auspicious clouds, luxuriously inlaid dragon entwined bracelets ......The dragon element is a prescribed action that merchants have no suspense. And it is not difficult to see that at this "annual zodiac proposition essay contest", the dragon, as an illusory life, gave designers more freedom of inspiration, and the undifferentiated love of dragons in the bones of Chinese gave this CNY limited product a wider audience and longer vitality. 
In our opinion, the launch of dragon element products by brands around the world in CNY is not a one-sided pocket for Chinese consumers. From another point of view, this is a good opportunity for Chinese people to export their traditional culture to the world. Although we can say that the jade dragon of the Neolithic Age has been excavated in the Hongshan cultural site, we can say that the dragon pattern is finely carved with bronze heavy vessels of the Shang and Zhou dynasties, we can show off the nine dragon walls made of glazed colored bricks in the Forbidden City, and we can also display the imperial robes woven with gold thread in the museum, but the context of the new era needs the language of the new generation. We claim to be the descendants of the dragon, and we must pass it on. 
As we all know, there have always been advocates for "loong" as the official English translation of the Chinese dragon, because it is very different from the dragon in the Western world, both in terms of shape and meaning. But for a long time, this appeal has had little effect, and most foreigners neither know nor care. After all, cultural persuasion does not rely on reasoning, but on real works and products. 
And this year's tide of dragon element products has given two channels to interpret LOONG: in the face of foreign brands, consumers' choice is the best data feedback, telling them that only dragons that truly meet the concept of Chinese are the plus points of this CNY product. For our independent designers and manufacturers, interpreting the modern presentation of the dragon element and integrating traditional handicrafts is to carry forward the oriental aesthetics and win the right to speak in culture. Wearing it up, wearing it out, and letting people see and appreciate it is the correct way to open Chinese Loong's 2024. In particular, don't forget that this Year of the Dragon is also the year of the Olympics, and the dragon pattern and text have always been the long-term guests on the medal uniform of the Chinese delegation, and in all senses, the Chinese dragon will compete on the international stage with the athletes.
In the long feudal era, the deliberate monopoly of the dragon element by the imperial family undoubtedly increased its symbol of power and wealth. But going back to the vast mythological classics and folklore, the Chinese love the dragon, love it to ride the wind and rain, the magic of soaring clouds and fog, our yearning for freedom and freedom, this is the illusion of the dragon. What we want to tell the world is that the descendants of the dragon, in the real march of strides forward, never give up their fascination for the poetic world. The dragon is the totem of China and the romance of China. **Brand Sina Weibo network.