Accompanied by energy, all the way safely, Dongpeng Beverage has settled in many places and picked

Mondo Tourism Updated on 2024-02-07

At this special moment, going home and reuniting with their families has become the urgent wish of every traveler, and railway stations, highways, and airports ...... around the countryThere is a surge of people and a constant flow of traffic. Dongpeng Beverage anchored this opportunity, focusing on the theme of "driving home during the Spring Festival, preparing for Dongpeng", strongly linked 14 key provinces across the country, and through high-speed big-name storms, Gaode map voice package prompts, service area network activities and focus elevator advertising and other activities, energy escorted the majority of homecoming travelers, making the return home more warm and reassuring.

Dongpeng Special Drink High-speed Storm Big Brand Display.

High-speed storm big brand display, creating a warm home atmosphere

During the Spring Festival, the high-speed traffic increased greatly, and Dongpeng Beverage strongly linked the energy supply stations in the core high-speed service areas of 14 provinces, selected key locations such as high-speed interchange hubs and cross-line bridges, and saturated a total of 1000+ high-speed storm cards, radiating more than 200 high-speed and 300+ cities across the country, becoming a unique scenery on the way to the high-speed Spring Festival. These huge high-speed signs with the eye-catching slogan of "tired and sleepy drink Dongpeng special drink" remind the majority of car owners to stay vigilant and drive safely during the Spring Festival, and at the same time, they also make the product awareness of Dongpeng special drink, which is essential for driving anti-fatigue, more deeply rooted in the minds of consumers.

Dongpeng Special Drink High-speed Storm Big Brand Display.

Dongpeng Special Drink High-speed Storm Big Brand Display.

In addition, Dongpeng Beverage will also carry out a series of activities in the service area outlets, such as setting up Dongpeng special drink monopoly area, providing rest areas, etc., to provide convenience and care for long-distance driving car owners, and further enhance the interaction and connection between Dongpeng Beverage and consumers.

Send Dongpeng Fortune Explosion Peng" Spring Festival display.

AutoNavi voice map pack, guiding the way home

During the Spring Festival, the road conditions are complex, and the navigation tools will play an important role in road planning, driving navigation, road condition broadcasting, etc., and are indispensable driving assistance experts for the majority of car owners to return home during the Spring Festival. During this year's Spring Festival, Dongpeng Beverage cooperated with the national travel app Gaode Map to launch the New Year voice map package, providing car owners with more accurate and convenient navigation services, as well as voice prompts such as "Dongpeng Special Drink reminds you, do not drive tired, replenish energy and start again", which continues to send warm energy to self-driving people during the Spring Festival and help drive safely.

Dongpeng Special Drink Gaode Map Voice Pack.

Focus ladder media delivery, the care to every corner

In order to reach potential consumers more effectively and accurately and improve the marketing effect, Dongpeng Beverage has also laid out offline focus elevator advertising, covering high-end office buildings, apartments and residential communities in major cities. In the enclosed elevator space, Dongpeng Beverage's creative theme poster of "Drive Home for the Spring Festival, Prepare Dongpeng" has become the only visual focus, effectively guiding potential consumers to pay attention to and understand the product, and quickly improve the brand favorability and strengthen the product memory point in the daily repeated attention, so as to further promote the conversion.

In this Spring Festival homecoming season, Dongpeng Beverage has sent energy support and warm greetings to the people returning to their hometowns during the Spring Festival with its unique marketing strategy, from the high-speed storm brand to the Gaode map voice pack, and then to the ladder media launch, helping the Spring Festival to travel smoothly and safely. I wish every homecoming traveler can feel the warm care of Dongpeng Beverage, return home safely and reunite with their families!

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