Recently, the Chinese Super League announced that it has signed a five-year strategic partnership with Mobile Migu, which marks that the Chinese Super League has entered a new era of copyright. Although the contract amount has decreased compared to the previous sky-high copyright price, in the current economic environment, this is still a positive result. For those of us who are die-hard fans, it's not just a numbers game, it's about our expectations for the future of the Super League and the improvement of the quality of the league.
From the Jin Yuan era to the present, the Super League has undergone many changes. The fluctuation of royalties actually reflects the change in the value of the Chinese Super League itself. Now, while we can't expect to return to the glory of the past in an instant, at least this collaboration is hopeful. Migu promises to use the model of "content + technology + integration and innovation" to promote the digital and intelligent upgrade of the Super League, which is very important for improving the viewing of games and enhancing the fan experience.
In the past few seasons, due to the impact of the epidemic and other factors, the copyright value of the Chinese Super League has fallen for a while, and many fans even worry that the Chinese Super League will gradually lose its appeal. But with the improvement of the competition system and the return of fans' enthusiasm, we have reason to believe that the Chinese Super League is still the league that makes our blood boil. The hot scene of the 2023 season is undoubtedly the best proof of the value of the league itself.
For the majority of fans, Migu has obtained the rights to the Chinese Super League and promised to provide a new viewing experience, which is exciting news. We look forward to a higher quality broadcast and richer interactive content, so that we can feel the passion and excitement of each game more deeply. At the same time, this is also an encouragement and support for the future development of the Chinese Super League, and I hope to see the league improve in all aspects, not only in terms of copyright income.
However, while the rights partnership is a positive start, the Super League needs to work on multiple levels if it is to truly attract more fans. For example, the business development of the club, the competitive level of the team, the excitement of the competition and the investment in youth training are all key factors that determine the long-term development of the league. We hope that the management of the league can seize this opportunity and comprehensively promote the high-quality development of the league.
Finally, as a regular fan, I am looking forward to the future of the Chinese Super League. It is hoped that the Chinese Super League will not only succeed in terms of commercial value, but also make substantial progress in improving the quality of matches and cultivating football talents. Let's look forward to the fact that the Super League can bring us more surprises and happiness.