With the full recovery of the economy and society in 2023, China's consumer market has ushered in a new spring. With the help of a series of policies, the consumer market has shown a steady upward trend.
In the face of such a positive momentum, the ** Economic Work Conference drew a strategic blueprint for expanding domestic demand in 2024, and clearly proposed that in 2024, it is necessary to focus on expanding domestic demand and stimulating potential consumption; In addition, the National Development and Reform Commission, the Ministry of Finance and other departments have issued a series of policies aimed at expanding domestic demand and stimulating consumption potential. The implementation of these policies is not only conducive to stabilizing the consumer market and promoting consumption recovery, but also an important support for promoting high-quality economic development.
In order to further promote the prosperity of the consumer market, the Ministry of Commerce has designated 2024 as the "Year of Consumption Promotion", and plans to organize a series of consumption promotion activities and launch more policy measures through the two-wheel drive of "policies and activities", so as to promote consumption from post-epidemic recovery to continuous expansion, and better meet the needs of the people for a better life.
At the beginning of the new year, in order to achieve the goal of the peak at the beginning, accelerate the pace of production, and drive the recovery of consumer demand during the Spring Festival, the development index of China's small and medium-sized enterprises has shown a rebound again, showing positive characteristics such as boosting confidence. This strongly proves that the activity of the consumer market is closely related to the vitality of the economy - the hotter the consumption, the more "lively" the economy. With the continuous release of policy dividends, residents' consumer confidence will be further boosted, and it is expected that consumer demand will maintain strong growth in 2024, deeply tap and fully release consumption potential, and further consolidate the position of consumption as the primary driving force in China's national economy.
Empower the "Consumption Promotion Year" and fire the "first shot" of the New Year
At the end of 2023, the "Shared Member" subsidy activity will land strongly in Shenzhen, and the Husheng System Platform will quickly set off a wave of "peripheral shopping" in the streets and alleys of Shenzhen with the surprise of "1 billion subsidized merchants" and "100 million subsidized members". As of mid-January 2024, it has attracted more than 40,000 companies and nearly 400,000 shared members to participate. From traditional consumption to mutual welfare, this revolution that leads consumer behavior is being warmly accepted and highly recognized by the majority of merchants and consumers. Husheng also took this opportunity to lead the new trend of consumption at the beginning of the "Consumption Promotion Year", opening a new chapter of double appreciation of consumption and wealth.
In order to promote consumption and "add fuel to the fire and raise wages", Husheng has been taking action
As a national sharing economy implementation platform with consumption value-added as the core, Husheng has always followed the national strategy since its establishment, actively contributed to consumption growth, created a safe and comfortable consumption environment, and released consumption potential.
First of all, increasing income is the confidence of consumption, and there are multiple ways to help residents increase their income. The first is the consumption point model of "points are accumulated profits". In this mode, consumers can accumulate points in shopping, which can not only be withdrawn 1:1, but also converted into benefits, obtain the right to distribute points and income, and realize secondary and tertiary distribution, forming a unique consumer welfare protection system. With the increase in consumption, the points and welfare benefits will grow simultaneously, and the confidence of consumers will continue to grow; The second is to provide 6 zero-cost, zero-threshold, zero-risk money-making channels. Such as: invite friends to be friends, live broadcast short ** with goods, fan group marketing, share my store, mutuality store help, and select good products. Whether it is full-time or part-time, ordinary people can find a suitable way to make money here.
Second, establish a mutually beneficial mechanism for buying and selling, and continue to optimize the consumption environment. The continuous driving force of the market comes from the purchasing power of consumers. Mutualism builds a mutually beneficial mechanism that deeply binds enterprises and consumers: the enterprise application mutualization system not only ensures continuous profitability and expands online sales channels, but also enhances product attractiveness through the point welfare system; Consumers can accumulate points and redeem them for life, pension, medical care and other benefits when they spend at Husheng merchants, forming a virtuous circle of "consumption is investment". This mechanism realizes the efficient and reciprocal use of resources, which not only creates a loyal customer base and lasting purchasing power for enterprises, but also helps them achieve cross-domain profitability, so as to create a harmonious, orderly and attractive business environment, effectively promote consumption upgrading and optimize consumer experience, and optimize the consumption environment.
In addition, under the circular economy model, domestic demand will be expanded and the sound development of the economy will be promoted. Husheng focuses on the field of living consumption, and while technological capital promotes the liberation of productive forces, it skillfully uses consumer capital to make up for a series of problems arising therefrom, forming an economic cycle with production, consumption, reproduction, and reconsumption as the core. This mechanism not only alleviates the extreme phenomenon brought about by the rapid development of technology, but also injects new vitality into the harmonious development of society by forming a circular economic chain.
Under such a model, Husheng deeply integrates the shared membership model with the consumption points model, effectively connects merchants and consumers, builds a win-win long-term interaction, and allows consumers to participate in the company's profit distribution for life through the way of equity holding. It not only enhances consumer rights and experience, but also provides merchants with efficient marketing tools and business optimization paths, helping entities quickly realize digital transformation and form a strong synergy to expand domestic demand. At the same time, the five major project systems created by the platform, including the agricultural innovation system, the Zhengdao brand system, the harmonious community system, the project library system, and the industry-specific system system, are complementary to each other, which provides solid support for improving consumption development. Driven by a series of breakthrough measures, mutual innovation has changed the mode of economic development, built a long-term mechanism to expand consumption, continuously stimulated the potential of domestic demand, and "fueled" the smooth economic cycle.
Leveraging the continuous implementation of pro-consumption policies and the steady and positive momentum of China's economy, Husheng will continue to seize the opportunity to further help residents enhance their confidence in consumption, so that the masses can "can", "dare" and "willing" consume, and inject new vitality into the sustainable prosperity of the consumer market.