[Retrograde of the Times: The Mystery of the Million Sales of Jietu Motors].
At present, the competition in the automotive industry is fierce, and millions of sales are no longer a unique symbol, but it is amazing that Jietu Auto has achieved this goal in five years. From the first million vehicles completed by the "madman" Musk in 12 years, to the realization of Jietu in less than half the time in the fierce competition, its "madness" is not inferior to Tesla. This article will delve into the success of the first shortcut and reveal the key factors that make it a "retrograde of the times".
Challenges and opportunities.
Looking back five years ago, Jietu Auto made its debut in the market, and few people were optimistic. At that time, new energy vehicle companies such as Xpeng and NIO attracted much attention, and Jietu entered the market as a sub-product series of Chery, which was considered to be difficult to gain a foothold in the fierce competition. However, Jietu is not coerced by the times, but meets the challenge with a calm attitude. Unlike other brands that are rapidly devoting themselves to the new energy trend, Jietu insists on entering the market with fuel vehicles, and has formed a unique competitive advantage in the process.
The power of calm response.
At a time when the automotive industry is generally ushering in a frenzy of intelligence and new energy, Jietu is not in a hurry and focuses on brand value building. Its "travel" strategy became the engine behind the miracle. Shortcut not only enjoys the dividends of the travel market, but cleverly opens up a new field of "car travel". Through product innovation, the X70 series and X90 series have successfully entered the family travel and off-road travel markets, forming a popular model with monthly sales of more than 10,000 yuan. At the same time, with the whole industry ecological chain as the fulcrum, Jietu has continuously upgraded the "travel" strategy and realized the in-depth mining of user value.
The importance of service experience.
The success of JITU lies not only in product innovation, but also in the ingenious design of service experience. The launch of the Jietu Experience Center adopts a new scenario-based design to provide users with intimate and friendly services. In it, users can clearly perceive the travel products and services brought by JITU. In addition to experience terminals, Jietu Auto has also built a large number of "Jietu stations" across the country to provide exclusive services, such as VIP rest areas, vehicle inspection, valet refueling, etc. This all-round service experience has become the cornerstone of user trust and provides strong support for the rapid sales of Jietu**.
The strategic layout of comprehensive hybridization.
Jietu Auto's calm response to the new energy market is not satisfied with past achievements. Driven by the strategy of "full hybridization", Jietu is embracing the future with a development model of "walking on two legs". The launch of the Shanhai sequence, especially the first product Shanhai L9, marks the progress of JITU to "the world's No. 1 hybrid off-road brand". In addition to product innovation, Jietu plans to launch 8 new products in the next two years, covering urban off-road SUV series, hard-core off-road SUV series, and pickup truck series, etc., to achieve a new round of product structure adjustment to cater to the rapid transformation of market development.
Technology empowerment and innovation.
With the technology empowerment of Chery Group, Jietu Automobile is launching a new round of technological advancement. With the Kunlun off-road platform as the cornerstone, Jietu will fully launch an intelligent and digital intelligence offensive. In the 2023 "Chery Technology Day", Chery Group demonstrated the hard core strength of five major technology sectors, including Mars Architecture, Kunpeng Power, and Lion Technology, and provided strong technical support for Jietu. Through continuous technological innovation, JITU can not only meet the needs of users for intelligence, but also maintain a leading position in technology in the competition.
From "cumulative sales millions" to "annual sales millions".
After the "cumulative sales of millions", Jietu Auto is ushering in greater challenges and opportunities. The way to success lies not only in the efforts of the past, but also in the planning for the future. User trust, service experience, technological innovation and other factors are intertwined to form a unique development path of Jietu Automobile. In the future, JITU will strive to achieve the goal of "annual sales of one million" and become a leader in the automotive industry with a more comprehensive hybrid strategy, technology empowerment and continuous improvement of service experience.
Epilogue. The success of Jietu Auto is worth pondering. In today's rapid development of science and technology, calm response, service innovation, and technology empowerment have become the key to breakthroughs for enterprises. Through the "travel" strategy, Jietu is not just selling cars, but also selling a lifestyle. The story behind it tells us that the retrograde people of the times are not passively following the trend, but can respond calmly, have a keen insight into the market, and achieve the same frequency resonance with the times. In the future, the automotive industry needs more short-cut enterprises, brave in innovation, dare to be calm, in order to emerge in the fierce competition and lead the trend of the times.