In addition to sharing products online, you can also use offline promotion to drain and break 0, because the local push can find the transaction opportunities around you, and it has been verified many times that it is feasible, today I will share with you how to carry out offline promotion, and the product will break zero.
Offline promotion is also a method that we often use in new products to break zero, but this method needs to be realized, which is veryApplicable to merchants with offline physical stores, or usCooperate with some offline storesThere are also some merchants who will deliberately focus on online promotion costs in order to save online promotion costsHold events offlineTo solicit online business for ourselves, let's take a look at how to do it.
Doing local push requires careful preparation, and the promoters must be in the early stage of preparationPlan the entire push process and key time pointsDo some preliminary research according to the unique attributes of the product. For example, analyzing the different business districts (scene selection), surveying traffic arteries (site location), selecting and selecting the best time (event time arrangement), and considering the best environment in the event (wifi equipment) are all research processes. Successful ground push is inseparable from accurate research, through the feedback of survey data, and then make a plan for ground push, it is foolproof.
Local push is limited by product attributes, user levels and demand positioning, and has limitations. Products with a high unit value are not recommended to be pushed, because the requirements for customer quality are relatively high. In addition, there are also non-livelihood products, and products with fewer use scenarios for residents' daily life, clothing, food, housing and transportation, and it is not recommended to do offline promotion.
Many e-commerce companies want to attract all users to the store in a short period of time, so they have engaged in a lot of low-priced, even free activities. For example, for products with a relatively low unit price, those within 10 yuan can be subsidized offline for 9 yuan and purchased for 1 yuan. Goods with a unit price of about 20 yuan can be marked with a price of 9 yuan 9, ** goods with a unit price of dozens of yuan in the special area, such as products with a unit price of about 50-100 can be 5% off or cost**. The subsidized part can be purchased on the spot in the form of cash back for confirmation of receipt.
Of course, if you have a physical store, you can directly synchronize offline goods with online ** strength, and then guide customers to pay online, especially now that the stall economy has been encouraged by the state, it is recommended that merchants boldly try to send their store's goods to the line. We usually also have to consider the following links:
1. Sweep push to enhance popularity
The long-term choice of local push is very important, and it is necessary to fully consider whether the surrounding residents, communities, schools, large supermarkets and other main environmental environments are convenient, the overall consumption level of the region, and the income capacity of the target group and other comprehensive factors also need to be considered. If you are selling fresh fruits, it is very suitable to choose a place with more residential areas to start your offline promotion.
2. Target customers for precision marketing
It is also very important to find the target group for white-collar business, and office buildings are the first choice for white-collar business, and residential communities are selected for life products, and the efficiency of doing local push in suitable places will be improved a lot.
3. Material preparation
Roll-up banners, small benches, leaflets, small gifts, etc. Publicity and small gifts should be a little new. The content of the flyer makes it clear what the offer is, don't make it too complicated, such as "buy 2 get 1 free", "half price", "9 blocks and 9 special areas", simple and rude. For a quick deal, you can give some small gifts. According to the unit price of consumption, small gifts should be considered as practical as possible, scissors, tape, post-it notes and other common office supplies are OK, remember to print your own brand logo and logo.
4. Invitation system
Sometimes you can use some special methods to push, for example, you can develop several campuses on the university campus**, and through some flyers, visit the dormitory, you can give them some goods in the form of dividends. For example, how much money is traded and how much commission is given to them, as long as the merchant guarantees that he does not lose money, he can increase the weight of his own sales channels and online products.
The above are some reference methods for ground pushing. We can find venues or our own offline store stalls to achieve 0 in our online business, and expand our own sales channels and the weight of our online single products.
**The generation is also very simple, when the customer decides to buy, we open the mobile phone**, click on the share of the baby page, and then the page appears to share the page, and then *** can let the consumer pay to complete the order. Or let users search for your product keywords, find the target product, enter the transaction, and get the search weight by the way (but this method can only be used occasionally, otherwise it will be easily identified as a fraud that leads to false transaction violations).