The day before yesterday, the Institute of Literature of the Chinese Academy of Social Sciences released the "2023 Research Report on the Development of China's Internet Literature" (hereinafter referred to as the "Report"). According to the data cited in the report, by the end of 2023, the size of China's online literature reading market will reach 404300 million, a year-on-year increase of 38%, the scale of the online literature IP market jumped sharply to 260.5 billion yuan, a year-on-year increase of nearly 10 billion, and the online literature industry ushered in a market of 300 billion yuan; The number of online literature authors in China has reached 24.05 million, the number of online literature works has reached 36.2 million, and the number of online literature users has reached 53.7 billion, a year-on-year increase of 9%. According to the 52nd Statistical Report on the Development of China's Internet Network, the number of Internet users in China is 10With 7.9 billion calculations, nearly half of China's netizens are online users.
The picture shows that on February 11, children beat drums and pray for blessings at the Spring Festival held in Happy Valley in Shanghai. (*From China News Service).
"National tide" has become an annual fashion.
In 2023, online literature authors will more prominently integrate the excellent traditional Chinese culture into multiple themes such as history, reality, and science fiction, and "national tide" writing will form an annual fashion.
Among them, in 2023, the first "Reading and Seeing Intangible Cultural Heritage" essay contest hosted by Prince Gong's Mansion Museum of the Ministry of Culture and Tourism and China Literature Group will receive a total of 60,000 intangible cultural heritage works, involving 127 intangible cultural heritage items such as Peking Opera, wood carving, papermaking skills, and lion dance. "History" has become the top 1 category of the five-year compound growth rate of China Literature, the head platform of online literature; The theme of "Tang Dynasty" rose, and high-quality works such as "Full Tang Dynasty Huacai" and "Tang People's Table" emerged one after another.
The globalization of China's online literature is deep.
The globalization of online literature has become another bright feature of the development of online literature in 2023. The report pointed out that with the significant increase in the overseas radiation and influence of China's online literature, online articles, games, and film and television have become the troika of "culture going overseas". According to the data, the market size of online literature going overseas exceeds 4 billion yuan, with about 410,000 overseas online writers, about 620,000 overseas original works, and about 2 overseas visiting users300 million, covering 200+ countries and regions around the world, of which the United States has the largest number of users.
With the blessing of favorable factors such as one-click assistance of AI translation and mutual empowerment of overseas IP products, Chinese IP has gradually entered the global vision. For example, the second season of the film and television drama "Celebrating More Than Years" became the first domestic drama with more than 10 million reservations on the whole network, and the exclusive overseas distribution rights have been pre-purchased by Disney; The film and television drama "Tian Gengji" reached the top in iQiyi Thailand and Japan; China Literature's first overseas IP-adapted game product, Breaking the Sky: Furious Clouds, was launched in Malaysia, Indonesia and Thailand, and the number of new users in Southeast Asia increased by 118% month-on-month in Q4 2023.
The post-95s and post-00s lead the innovation of online literature.
Based on the supply side, the report analyzes the structural changes of online literature. In terms of writers, the post-00s have become a new booster, and the post-95s and post-00s have led the innovation of online literature. Taking representative online literature platforms as an example, 60% of the new platinum gods of China Literature are post-90s and post-95s, 80% of the online literature model writers "Twelve Heavenly Kings" are post-95s, 60% of the new writers are post-00s, and 230% of the post-00s writers Wan Ding's works are added. The phenomenon of "one book sealing gods" represented by "Dao Strange Immortals", "Red Heart Surveying the Sky" and "Xuanjian Immortal Clan" is highlighted, and head platforms with mature incubation mechanisms such as starting point reading have become the fast track for young writers to become famous.
In terms of works, the head of the high-quality online literature has made breakthroughs, the long tail has been refined, the popularization and companionship are highlighted, and the records of grand worldview masterpieces such as "The Strange Fairy", "The Spiritual Messenger" and "The Circle of Fate" have continued to break through, and the average number of works ordered by 100,000 people at the starting point has increased by 75% year-on-year, "Who let him cultivate immortals!" and other fast-paced "Xiaobaiwen" have captured a large number of highly sticky users.
Unscramble. In 2023, the efficiency and quality of online film and television adaptations will be improved.
In the report, it further summarizes the three driving forces for the growth of the online text IP market size of nearly 10 billion yuan in 2023: the IP pre-development model is gradually maturing; film and television, animation, micro-short dramas and other tracks to create important increments; AI technology assists the acceleration of the IP ecology of network texts.
In 2023, the IP pre-development model will gradually mature, and the effective interaction and secondary creation models customized by the content platform will become the "killer feature" of IP incubation. For example, on the starting point reading platform, "The Circle of Fate", in 2023, "This Chapter Says" (the function that readers can comment on any paragraph of the full text, similar to **barrage) has a cumulative number of more than 70 million words, and a single user can dub the work more than 2,800 times at most. At the same time, the official theme station "Curly Baboon Research Association" created by the platform for "The Master of Mystery" gathered more than 600,000 fans in the first month of its launch relying on a new interactive method, and the daily activity of users increased by more than 200% month-on-month, providing a new path and new increments for the creation of "mysterious" audiobooks, blind boxes, adapted animations and other categories.
According to Yunhe Data's 2023 effective list of new dramas and popular dramas, 60% of the top 20 works are adapted from online literature; Animation and science fiction have become an important increment to amplify the influence of IP, especially the continuous and stable contribution of animation to the mainstream ** platform, in 2023, in the TOP10 of Tencent's ** classic best-selling list, 50% of the works are anime adapted from online texts, and "Breaking the Sky", "Douluo Continent" and other annual works dominate the list all year round; Micro-short dramas have become an outlet to release the value of IP in the middle and waist regions, expanding a more efficient IP visualization channel for the IP ecology, and high-quality dramas are an inevitable trend in the development of short dramas.
According to the report, AI is revolutionizing the way content is produced on a massive scale. (ENDS).
Written by Zhang Enjie.
*: Beijing Youth Daily.