After the pre-sale of Spring Festival movies opened, as of more than 4 p.m. on February 1, the pre-sale box office of films released on the first day of the Lunar New Year (February 10) exceeded 100 million! Jia Ling's self-directed and self-starred "Hot and Hot" ranked first with a premiere pre-sale box office of 28.52 million! Although this is only a day after the pre-sale opened, it can be regarded as a small reassurance in response to the doubts and controversies caused by the marketing deviation of "Hot and Hot" a few days ago. 
Cat's eye data
Maoyan Data has always liked Jia Ling. has a good personality, is open, has high emotional intelligence, does not pretend, and at the same time has excellent business, and his character is obvious to all in the circle. From a series of incidents such as interviewing and rescuing the scene, maintaining colleagues, and protecting friends in a marriage, we can understand that Jia Ling is indeed a warm, tolerant, alert, and humorous person. On the comedy stage, as long as there is Jia Ling, she will never be cold, her ability to control the field and her unconventional ability to throw stalks and pick up stalks can be regarded as a needle-like existence on the stage. 
Jia Ling's interview with the famous scene
Liu Yan: The most convincing thing about my high-EQ friend is that such a girl from an ordinary background with no background has made a name for herself in the male-dominated comedy industry, and has made a good record in the film industry dominated by the same male director. For this point, Jia Ling can be called the "inspirational queen" in my heart. In the Spring Festival in 2021, Jia Ling's "Hello, Li Huanying" became popular, and Jia Ling also became one of the 5 billion directors with this film. The explosion of the first work is lucky for Jia Ling, but it is also a huge test. Come and come, the pressure is given to the second work. If it can still be exposed, it shows that Jia Ling is really good, if it is not ideal, it will inevitably be considered that the previous success was accidental, and Jia Ling's ability is nothing more than that. So "Hot and Hot" is really stressful. Some people think that "Hot and Hot" has deviated from the beginning of its announcement, and "Jia Ling lost 100 pounds for the 'play'" has become a controversial topic. Today, let's talk about whether "Hot and Hot" can withstand the audience's expectations. (This article does not have any bad orientation, only represents personal feelings) "Hot and Hot", a try to stabilize we will talk about it first. 1 Scenes of real and simple life. From the trailers and promotional materials released so far, it can be seen that the scenes of the movie are still very close to our lives, and if they are not suspended, it is easy for the audience to substitute. 
2 The theme of finding oneself. In recent years, many people have been quite confused, and this kind of "cheering" theme still has a large audience. 
3 The cast is good. There have been comments that "Hot and Hot" is a Hubei man with a group of Northeast people making a comedy, Zhang Xiaofei, Lei Jiayin, Sha Yi, Li Xueqin, Ma Li ......, this configuration is quite festive just to look at, and it also makes people look forward to the sparks in the play. 
4. Warm emotional expression. The film has not yet been released, and the specific details of the story are not clear. But the sister played by Li Xiaofei in the trailer, pointing at Jia Ling's nose and scolding the plot, you can also guess that family emotions occupy a considerable proportion in the play, and it is also very easy to resonate with the audience, which is also a dramatic style that Jia Ling is very good at. 
5 Probability of HE (Reunion) ending. Chinese want to celebrate the New Year, watching a movie still makes people panic, Jia Ling can't do this. Well, it's all over. How many times can Jia Ling's box office appeal be used? The next thing to do is to talk about the not-so-rosy directions that may arise. - First of all, there is the possibility of a decline in word of mouth. In fact, the story of "Hot and Hot" is not complicated, it is nothing more than an inspirational story of a "waste wood and fat house" getting rid of the past and moving towards a new future, and there are many movies of this type, and the suspense is not big. Now it depends on whether the beginning and end of the plot are smooth and reasonable in the presentation of the story, and whether the laughter and tears are advanced. Moreover, young people nowadays generally believe that "mourning" is not a shortcoming, but a kind of self-choice, a way of life, and a culture of "you can not understand but please respect me". Therefore, forcibly inspirational and forcibly positive energy will not necessarily resonate in this group. You think, the audience happily entered the cinema and wanted to relax, and when they saw the inspirational and hot life of the protagonist in the movie, they felt that they were a waste, and the popcorn in their hands was not fragrant. - Secondly, the original tone is too high to reach. "Hot and Hot" is a remake of the Japanese movie "100 Yuan Love", to the effect that she is also a girl with an ordinary background, ordinary appearance, and "poor and miserable", and she also superimposed buff is fat. This kind of character design at the bottom of the valley has nothing to fall down, and the heroine's experience is more tragic, the whole ** sense of reality is heavier, and the first half is even a little dark. It feels like the conflict of the story is stronger, sharper, and the contrast is greater and more shocking. 
The most amazing thing about the stills of "100 Yuan Love" is the ending, the heroine did not usher in the success and peak of her life because of her struggle and hard work, but realized her self-redemption in the process. Even if her future life is still mediocre or even a failure, she will no longer let herself sink, but face and fight with courage. (The details of the original story will not be repeated, interested partners can search for it). In fact, this type of ** usually has a very fixed pattern, which can also be said to be a routine. There are too many inspirational movies at home and abroad, and it is not generally difficult to make new ideas. To be honest, I admire Jia Ling's courage, Jia Ling has gone all the way, and her own experience is much more exciting than many inspirational films. 
The heroine who was reborn - and finally, the marketing that dragged her legs. In fact, there is such a sentence in Jia Ling's Weibo post: How do kind people find themselves and learn to love themselves. This is a very good point, but the marketing pulls the crotch. Because it is a remake, there is no suspense in the plot, it is too sensational and does not meet the taste of the current audience, there are not many marketing points, and "Hot and Hot" has been a bit off track from the beginning of publicity. "Lose 100 pounds", take a look for yourself, this point comes out, does anyone care about the movie, everyone in the comment area is asking how to lose weight! Many years later, if anyone still remembers this movie, there is a high probability that they will say: Oh, it's that Jia Ling who lost 100 pounds.
Screenshot of Weibo. Some netizens commented.
Some netizens commented so, be bold, "Hot and Hot" may not necessarily surpass "Li Huanying". (expecting a slap in the face).