Recently, Hankook Tire announced that the number of original equipment tires for new vehicles in the Chinese market has officially exceeded 200 million, which has attracted wide attention from the industry and beyond. As an internationally renowned tire brand with a history of more than 70 years, Hankook Tire has maintained a steady development trend. Since entering the Chinese market in the 90s of the last century, Hankook has always maintained the idea of closely following the needs of the Chinese market to develop new products and provide good services. In May 2023, Hankook launched its ION tire series specially developed for new energy vehicles, allowing new energy vehicle owners to enjoy a comfortable and enjoyable travel experience.
Hankook's ION tire series in the Chinese market includes the ION STAS comfort new energy tire, the ION EVO high-performance new energy tire, and their SUV versions. These ion tires are based on Hankook's years of technology accumulation and practical experience, applying Hankook's innovative evolution technology, using unique tread technology and compound rubber formulation, which has significant advantages such as low noise, high load-bearing capacity, high durability, low rolling resistance, and good grip.
Hankook ION STAS tires, for example, are a new product specially developed for the Chinese market, focusing on comfortable handling and matching 16-18 inch wheels. With a more advanced silicon-rich formula and good uniform vulcanization technology, coupled with innovative pattern and groove design, the rolling resistance of the tire can be reduced, and the grip performance on dry and slippery roads is better.
In order to improve the strength and durability of the tire, the Ion Stas tire also optimizes the pressure distribution when the tread touches the ground, so that the weight and driving force are evenly distributed on the tread, making the tire more resistant to wear and handling. In addition, the ion tyres feature an innovative special flexible material that makes the tread tougher and further reduces rolling resistance.
The Hankook Ion EVO is a high-performance tire that has been well received around the world, and is matched with 18-20 inch wheels. The elongated design of the outer tire block optimizes the rigidity of the tread block and expands the ground contact area. The carcass is made of aramid material reinforcement belt, which can ensure good grounding form at high speeds. The ION tires also use EV profile technology to improve cornering stiffness by approximately 10%. It can better meet the needs of car owners who pursue the high-performance performance of new energy vehicles.
It is worth mentioning that Hankook ion tires can not only fully meet the tire requirements of new energy vehicles, but also be backward compatible with fuel vehicles, which can significantly improve the comfort, handling and energy efficiency performance of fuel vehicles. Whether it's on a city road or a highway, ion tires make your vehicle perform better.
In the future, Hankook Tire will continue to adhere to the high-quality route, deepen the layout, and strengthen cooperation with automobile manufacturers and the upstream and downstream of the industrial chain, so as to help the prosperity and development of China's automobile market, so that the majority of car owners can enjoy a greener, safer, comfortable and pleasant travel experience.