Bad public relations? Miami successfully dumped Messi! The organizer refunded fifty percent
Despite repeated requests from the Hong Kong authorities, the organizers finally decided to refund 50% of the box office after more than 120 hours of the opening ceremony, which is really bad! However, they still blame Messi and Miami's team for all this!
However, even if there is only a 50% refund, they will be the biggest winners in this competition. Even if the money is returned, the organizers can still earn millions from this contest.
Why is this bad for PR?
In general, there is a 24-hour period for public relations, but in fact, the sooner the better; So, today's public relations industry,"**4 hours"Even"Golden 1 hour"It's become the standard! It took the organizers 120 hours to come up with a 50% refund plan; In addition, Messi did not apologize to the club, which is why this is the case now.
Why are the organizers so shrewd?
In an official statement, the organizers said: "We are sad with everyone. Holding a world-class competition in Hong Kong, China, we put a lot of energy and energy into it, but it didn't work out. Inter Miami have assured that as long as Messi, Jordi Alba, Sergio Busquets and Suarez are not absent, they will have to play 45 minutes. Unfortunately, Miami's Inter team told us that both Messi and Suarez will miss the game due to injury. While fans will come to the stadium to ** their stars, they will also be hurt by injuries. However, we are saddened that our supporters are not treated with the respect they deserve.
After learning that Messi could not play, we asked the owner and coach of Inter Miami to ask Messi to come forward and explain why he could not play in person, but unfortunately, none of this came to fruition. On February 7 this year, Messi and Suarez put on a wonderful show in Japan.
In Hong Kong, we spent millions of dollars and spent months working hard to bring the world's best performances here. Hong Kong has been the company's home base for 45 years. We wanted to create a landmark moment to recognise what Hong Kong has done. It's a pity that their hopes have been shattered, both for us and for those fans who bought Messi's tickets.
Indeed, this announcement made the so-called contract public - that is, the organizer's contract with Miami did not require Messi to play! What happened was that the organizers used a clever article to point the finger at Messi and the Miami International team, wanting the world to know that they were miserable by Messi and the Miami International team, and they were the ones who did it!
At the same time as the cancellation of the refund plan, the organizer also published a statement of income and expenses**; According to the ** released by the organizers, this year's TatlerAsia won a total of 1HK$56.9 billion in revenue, but the expenses incurred due to expenses such as performance fees, advertising expenses and staff salaries are as high as 1HK$43.9 billion, which was originally expected to have a profit of HK$13 million, but after deducting the 50% refund, there was a loss of HK$43 million. HK$430 million.
However, it is clear that the information is severely diluted.
According to the contract between the Miami national team and the organizers, whether Messi will play or not, these are two different ways of pricing. Everyone knows that Messi can earn $10 million in one appearance, what would it be like without Messi? Previously, the amount of news coverage in Hong Kong was $6.5 million. The US$3.5 million is equivalent to HK$2.78 million.
How much money can you make from this show? Previous news reports in Hong Kong also said that it was 120 million Hungarian dollars.
This 1Of the total sales of 200 million movie tickets, 60 million was used to compensate fans, and another 50 million was used to pay for the Miami World Cup ($650,000, HK$50.86 million). This means that the organizers will have to spend 27.8 million Hong Kong dollars more than Hong Kong, but the organizers will still make a profit of 10 million US dollars after canceling the cost of air tickets and the entrance fee for the Miami Olympics.
Think about it, the organizers of the Miami tour in Hong Kong invited a lot of luxury brands to be sponsors; For most footballers, the organisers of the game are done by the players, and Busquets and Jordi Alba have already done this, so they are not going against their will. Does that mean that the tens of millions of dollars they give us in Miami are not enough to pay for their performances, their advertising, their staff, and so on? If the Hong Kong All-Stars can compete at the level of a Miami event, they won't lose money!
Immediately after the organizers issued an announcement, the Hong Kong authorities announced the organizers' compensation plan and demanded a reasonable response from the Miami authorities. In fact, this incident is to give a reasonable explanation to the Hong Kong side, and smoothly put the responsibility on the organizers of Miami International Group and Macy's Group, who are smiling and nodding their heads at this time!