2.On the 22nd, this is the launch of Xiaomi mobile phones.
However, consumers in the automotive industry are not paying much attention to it, mainly looking forward to learning more about the dynamics of the Xiaomi Su7.
At present, there are different opinions on the Internet about whether the Xiaomi su7 will be unveiled at this press conference and whether it will be used to announce the price.
Some people directly denied that there were no cars on the scene. Some bloggers also said in a high-profile manner that from this press conference, it is no longer just a release of new flagship individuals, but an intelligent experience of the complete scene of people, cars and homes.
Considering the category and brand layout of the product, I also want to know that the Xiaomi Su7 will definitely not announce the price at this conference, and it cannot steal the limelight from the flagship product 14 Ultra. But it is also certain that the Xiaomi Su7 will definitely appear in this conference in various forms.
After all, when it comes to marketing, Xiaomi is a good hand. Xiaomi su7 now comes with its own heat,So no matter what this press conference is,It will be pulled out for a walk,Even if it takes up only a few seconds,Even if it is just by showing the specific car use scenarios of 14 Ultra and car interconnection,Show the convenience of the Mijia ecological network,It will definitely appear。 The SU7 power boost will have a significant gain** effect on the Xiaomi 14 or Xiaomi.
But if you want the Xiaomi Su7 to unveil the mystery - announce the price, it would be a bit far-fetched. Xiaomi's expectations for su7,It deserves a grander press conference,So in someone else's home field so hastily announced the blockbuster news,Don't say that Xiaomi won't do it,Netizens who have been waiting for three or three months won't do it。 So if you want to watch this press conference squatting ** squatting pre-sale, you can wash and sleep early.
Regarding the various product information announced by Xiaomi Su7, it is about to be pulped by netizens. Xiaomi Su7's ** should be one of the hottest topics in the current car market,Xiaomi Su7**,Only you can't think of it,No netizens can't guess it。 From less than 100,000, to the early 100,000, to the 150,000+ threshold, to close to 200,000, to 200,000+, there is anything to say, and Xiaomi cars are also very calm, and the main one is a "read nonsense".
90,009, don't even think about it"1490,000? Respect the technology, okay? "Xiaomi Su7 is a bit expensive, but there is a reason why it is expensive" ......
It has raised the expectations of consumers a little bit**,Now many people feel that it is not uncommon for Xiaomi su7 to sell 300,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,0
But we have to say it againXiaomi Su7 selling 300,000 is self-defeating
Xiaomi Su7We said that it is not a question of whether it has 300,000 strength, but at the moment of economic tightening, there are fewer and fewer people who spend 300,000 just to support the brand, consumers are becoming more and more rational in buying cars, and there are 300,000 choices that are obviously more diversified.
If you are willing to try it, you can choose the representative models of new energy with the endorsement of major manufacturers, such as ZEEKR 007, Zhijie S7, etc., and some best-selling products that have been verified by the market, such as Model 3, NIO ET5, etc., and the comprehensive product power is not worse than Xiaomi SU7. If you tend to be conservative, you can also look at the medium-sized luxury cars of traditional fuel car companies, and BBA is always right. So even if Xiaomi Su7 has the strength of 300,000, it can't sell 300,000 in order to survive.
What's more, in terms of car-making heritage, there is indeed a significant gap between Xiaomi cars and the current mature competitors. This is not a matter of pulling data and comparing parameters and comparing self-developed costs into R&D, but the accumulation of technology. Some people think that money can buy all technology, which is theoretically 1+1=2, but in fact, this kind of disrespectful remarks about technology have paid the price in the end. Car manufacturing has never been a simple superposition and integration of one technology and several technologies, but the accumulation of technology and experience.
Xiaomi entered the new energy track a lot late, it is definitely impossible to break through with technology, even if there is the blessing of Internet companies, there are intelligent points, in front of the vehicle intelligence launched by BYD, the limited intelligent cockpit or intelligent driving, what are the chances of winning?
From the production of a car to the actual landing, there will definitely be more or less problems. Even those classics that have been sold for decades now will still have all kinds of small problems, so there will be people who say that there is no perfect person and no car is perfect. But the difference is that the short-lived model problem may be intolerable to consumers, and the classic product is just a little bit of a small flaw and a small defect, which is harmless. And Xiaomi Su7 lacks this point, there is not enough market inspection and car manufacturing heritage and accumulated experience feedback, in the eyes of consumers need to wait and see.
Therefore, the technology, the heritage, and the experience, Xiaomi Automobile, which has only been established for a few years, has absolutely no chance of winning. Not to mention anything else, in terms of stability and reliability, it loses the opportunity.
However, Xiaomi Auto has its own unique advantages, which is what distinguishes it from other new power brands - it comes with its own user group. The Xiaomi brand has been deeply cultivated in the mobile phone 3C industry for many years, and the accumulated user groups can achieve effective resource grafting. If this is done well, its base will be much larger than that of other car companies. It can completely copy the mature experience in the 3C industry, as well as the mature and feasible route, by interpreting the real needs of the user group, and then creating products that meet the vision, plus Xiaomi's unique design, as a core advantage, to attract users to buy.
Judging from the current Xiaomi Su7 important space is placed in the smart cockpit, the construction of the Mijia ecological network, the support for hardware and software expansion, etc., Xiaomi Auto does take into account the needs of its own user groups.
However, at present, Xiaomi cars seem to have forgotten that there is another key premise for their success in the 3C field, which is cost performance. Or that Xiaomi Auto has not forgotten, but just wants to directly omit this step in the automotive field. Anyway, the signal they are currently releasing is that Xiaomi Su7 is mainly high-end, but Xiaomi can succeed, and there is a high probability that it will rely on cost performance to break through.
However, all this is a personal guess before the Xiaomi su7** is announced. Perhaps, all this is a routine in the early stage of Xiaomi cars, all in order to come up with a price that surprises everyone at the end. Become another "catfish" in the field of new energy, relying on cost-effective and high-quality products to promote the positive development of the market. Of course, whether it is pure high-end or cost-effective, it is Xiaomi's choice. **The starting price of the Xiaomi Su7 may be $20990,000 may also be lower than 200,000, after all, BYD next door has dropped.