In this age of digital entertainment, it seems that we have gradually become accustomed to paying for memberships to watch movies, listen to music, and even sporting events. CCTV, which used to be free as a selling point, has also joined the full membership system since the broadcast of the Olympic Games in 2021. Even the well-known Migu, through the high CBA copyright fees,It has become the largest platform for sports broadcasting in China. It reminds me of sitting in front of the TV as a kidA free and carefree time.
Let's take a look back at the Migu and CBA deals in 2020A network broadcast right and the operator's exclusive IPTV broadcast right signed at a sky-high price of 2 billion in 5 yearsAt that time, compared to other platforms,It looks like a blood transfusion for the CBA. This deal also allowed Migu to soar in the field of sports broadcasting and become a leader in domestic sports broadcasting.
And Yang ** is no exceptionAn established TV station that used to be free as a selling point,They have also joined the ranks of the membership system. The audience found thatEven if it's some old dramas,It is no longer easy to enjoy for free. This undoubtedly makes the audience sigh that there seems to be no free lunch for entertainment consumption now.
Turn back to CBA,This Migu has invested heavily in sports projectsIt has become the focus of local stations competing for broadcasting. Among many local stations, only Guangdong Sports Channel, Liaoning Sports Channel, Qingdao Metropolis Channel and Xinjiang Sports Events Channel still stick to the CBA's broadcast position.
Guangdong Sports Channel,As China's largest economic province,Its Migu solo broadcast day and the broadcast of three CBA teams have kept this channel hot in the CBA season. The Liaoning Sports Channel has become the only existence in the country because of the enthusiasm of Liaoning basketball fans. Qingdao Metropolis Channel, as the only municipal-level TV station that broadcasts CBA, also shows us the persistence of local stations for sports broadcasting. Xinjiang Sports Events Channel,Maybe it's because of Xinjiang's good or bad recorddetermines whether they are willing to put in the broadcast of the CBA or not.
And behind it all,The television industry is in trouble. Except for a few big TV stations, most local stations have fewer and fewer opportunities to broadcast CBA when CBA copyright fees continue to rise. This makes the once glorious Guangdong TV station,It has also gradually become a second-rate level.
All this seems to make sense. Migu signed a contract with CBA copyright through **This discourages other platformsThus taking the initiative,It has also become the exclusive broadcast platform of the CBA in disguise. The decline of the TV industry may be determined by such a market mechanism.
Looking back, we were all kids sitting in front of the TV waiting to watch TV. It was a time of freedom and carefreenessAnd now,We seem to have drifted apart. In this age of information, we pay, perhaps to find a piece of our own tranquility in the complex world.
Please think with me: in this era of digital entertainmentHave we really lost that sense of freedom and carefreeness? You are nostalgic for the days when TV stations were freeOr do you prefer the current pay-as-you-go model? Leave your thoughtsLet's talk about this changing world of entertainment.
(Luo Ze talks about sports |.)Disclaimer: The articles and related ** are from the Internet and are intended to encourage positive social values and are not vulgar or inappropriately guided. If you have violated your rights, please contact us in time and we will remove the relevant content as soon as possible! If there is any misleading information, please notify us so that it can be corrected. ）
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