"Certain brands of cars" can "crash trucks into the orbit of Jupiter"? Li Xiang, CEO of Li Auto, is on Weibo again.
On February 20, Li Xiang posted on Weibo: "The review in 2023 is not good. 1. Sales are not good. 37.60,000 units sold, of which 400,000 were sold to used car dealers. 2. NOA is particularly collapsed. It was only pushed to Li Xiang alone, not all car owners. 3. If you can't do some brands of cars, you can rear-end a large truck at a speed of 180 hours, and you can hit the truck into the orbit of Jupiter, and the driver of the car will be unscathed. That's it. Change when you know your mistakes, and improve in 2024. ”
This Weibo can be seen as a satire and riback to some skeptics, who have previously questioned that Li Auto's high sales are behind the direct sale of some vehicles to second-hand car dealers to boost sales, and some people have questioned the ideal NOA and autonomous driving safety.
Behind Li Xiang's response, the battle for sales, NOA, and autonomous driving capabilities in the new energy vehicle circle has intensified.
Ideal, ask the world to compete for the first place in sales of new forces
The first point of Li Xiang's "review" on Weibo is sales: "37."60,000 units sold, of which 400,000 were sold to used car dealers. This sentence is naturally a joke, as a response to some people's previous doubts about selling cars to second-hand car dealers to boost sales.
In the comment area, some netizens took Li Xiang's ridicule seriously, and also asked: "Gap 2."Who makes 40,000 cars? Li Xiang specifically responded: "Inventory in 2022." Other Weibo netizens laughed and said: "In this way, the logic is complete." ”
In fact, in 2023, Li Auto will deliver a total of 3760,000 vehicles, a year-on-year increase of 1822%, becoming the sales champion of new car-making forces, with outstanding performance.
However, looking at the entire new energy vehicle industry, there is still a big gap between the sales of new energy vehicles between the new car manufacturers and some traditional automobile giants. In 2023, BYD's annual cumulative sales will be 302440,000 units, ranking first in the country, exceeding the annual sales target of 3 million units. In the same year, SAIC Motor sold 112 new energy vehicles30,000 units, ranking second in the country, GAC Aion's cumulative sales of new energy vehicles were 480,000 units, a year-on-year increase of 77%.
From the perspective of new car-making forces, there are also brands that are "catching up" with their ideals. In January this year, Wenjie ranked first among new car-making forces with 32,973 deliveries, and its sales volume was **34 month-on-month76%, which is a rare car company to achieve a month-on-month increase in sales. In the same month, Li Auto ranked second among new car manufacturers with 31,165 deliveries, with a year-on-year increase of 1058%。
Although the sales volume has been temporarily overtaken, Li Xiang remains optimistic about Li Auto's sales in 2024. Li Xiang said: "2024 will be an unprecedented product year for Li Auto, with 4 range extender models and 4 pure electric models, and 8 highly competitive product portfolios to meet the needs of family users. In March this year, the home technology flagship MPV Ideal MEGA will be launched and delivered, and the Ideal L7, Ideal L8 and Ideal L9 will also usher in the 2024 model. ”
Li Xiang said that with the support of richer products, stronger product strength and more efficient production, supply and marketing system, Li Auto will challenge to deliver 800,000 vehicles a year and achieve the goal of ranking first in sales of luxury car brands in the Chinese market.
Ping An** research report believes that the main force of incremental contribution of new energy vehicles will be switched in 2024. In the past two years, a considerable proportion of the growth in new energy vehicle sales has been driven by leading new energy vehicle companies, such as BYD, Tesla, GAC Aion, and SAIC-GM-Wuling. In 2024, the main contributor of new energy vehicles will change greatly, and it is expected that the largest increase in new energy vehicles in 2024 will be Huawei Ecosystem, Changan Automobile, Li Automobile, Geely Automobile, Great Wall Motor, etc.
NOA has become a "battleground" for intelligent driving
In recent years, China's L2 level autonomous driving has developed towards standardizationLevel 5 autonomous driving is breaking the ice at a rapid pace. Among them, urban NOA (driver assistance system developed for urban traffic environment) has become the focus of the competition for autonomous driving capabilities of car companies.
On November 28, 2023, Huawei's high-end intelligent driving implemented intelligent driving pilot assistance for national highways and urban express NCA. By the end of December 2023, Huawei had achieved NCA in urban areas across the country, which Yu Chengdong said was "a high-level intelligent driving that can be driven nationwide."
It is understood that Huawei's NCA has achieved a non-reliance on high-precision maps and can be used nationwide in the network 2With the blessing of 0 technology, it can achieve a 99% recognition rate of obstacle types, making the handling of road conditions more refined.
On November 29, 2023, Li Xiang, CEO of Li Auto, said on social platforms that the original plan was to achieve ADMAX City NOA (internal beta version) covering 100 cities by the end of the year, and now the new plan is to cover the all-scene intelligent driving NOA (official version) in December, which will cover highways and ring roads across the country and 100 cities.
From the perspective of technical characteristics, Li Auto's urban NOA uses NPN features and TIN network to enhance the BEV large model, does not rely on high-precision maps, and uses imitation learning to make the regulatory algorithm make more anthropomorphic decisions. Li Auto's all-scenario assisted driving (LCC) can realize autonomous recognition of traffic lights and decide whether to start and stop traffic, with the ability to "brain-fill" lane lines, and can support up to 100 meters of straight traffic at large intersections without lane lines, and can smoothly and autonomously switch lanes.
On January 30, He Xiaopeng, chairman and CEO of Xpeng Motors, said that XNGP will achieve full coverage of the road network in major cities across the country in 2024, and start developing high-speed NGP for the world and XNGP for the world in 2025.
Xpeng Motors' XNGP has realized the ability to automatically change lanes, overtake, and turn left and right in cities without high-definition maps, and is expected to achieve full-scene assisted driving capabilities from parking spaces to parking spaces in 2024.
Although different car companies have different names for NOA (such as Huawei NCA, Xpeng XNGP), it has become an inevitable trend for car companies to focus on urban NOA. The Oriental Fortune Research Report predicts that 2024 will be the explosive period of urban NOA popularization.
According to the research report of Cinda, the rapid penetration of NOA has increased the unit price of products of Tier1 (first-class suppliers, first-class suppliers who have signed contracts with OEMs) and Tier2 (second-level suppliers, first-class manufacturers who have signed contracts with first-class manufacturers), and related companies such as Desay SV (providing domain controllers + sensors) and Thundersoft (providing domain controllers, domain control software platforms, intelligent driving operating systems and other products) are expected to continue to benefit.
According to the data provided by Gaogong Automobile, for Tier1 and Tier2, in the basic L2 stage, the value of a single vehicle of intelligent driving products (all-in-one machine) is about 1,000 yuan, and the value of a single vehicle of NOA (domain control + sensor) is about 3,000 yuan to 30,000 yuan, and the market space will increase by an order of magnitude.
Editor-in-charge: Ye Shuyun.
Proofreading: Liao Shengchao.
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