On February 19, Xiangdian Group held the 2024 Marketing Work Conference.
Red Net Moment News, February 20 (Reporter Chen Xuehua, Correspondent Zhan Fei, Wan Liqiong) On February 19, Xiangdian Group held the 2024 Marketing Work Conference to discuss how to fully implement the "three major and three new" marketing strategy, accelerate the promotion of strategic products and key products, and summarize the marketing work in 2023 and deploy the goals and tasks of the new year based on problems.
In 2023, Xiangdian Group will focus on the national "double carbon" strategy and the beautiful blueprint of Hunan's "three highs and four new", focus on the company's "four threes" development strategy, pay close attention to the "three major and three new" marketing strategy, deepen the reform of the mechanism, accelerate market expansion, and make steady progress in marketing work, and all business indicators have increased to varying degrees.
Zhou Jianjun, Secretary of the Party Committee and Chairman of Xiangdian Group, pointed out in his speech that it is necessary to improve ideological understanding, improve ability, build consensus, solve problems, and create a new world of development. Marketers have a great responsibility and play a vital role in improving economic benefits, enhancing brand image and expanding market share. In the face of the complex and changeable market environment, the company's marketing personnel should shoulder the responsibility on their shoulders, put their thoughts and energy into their work, form a vivid situation of thinking in one place, making efforts in one place, and paying close attention to the implementation of responsibilities, so as to live up to the trust of all employees, resolutely complete the annual goals and tasks, and achieve quantitative growth and qualitative improvement of orders.
The meeting was presided over by Chen Hongpeng, deputy secretary of the Party Committee of Xiangdian Group, Shu Yuan, member of the Party Committee and chairman of the trade union of Xiangdian Group, read out the commendation notice, and Wang Dazhi, member of the Party Committee and deputy general manager of Xiangdian Group, made a marketing report. At the meeting, a group of outstanding marketing work units in 2023, "three new" market breakthrough projects, marketing teams, ordering experts, payment collection experts, and service experts were commended and rewarded.
Members and executives of the leadership team of Xiangdian Group and Xiangdian Electric Co., Ltd., the main persons in charge of various functional departments of the company, members of the team of various production and operation units, all overseas sales personnel and members of the project department, representatives of marketing management personnel, and representatives of after-sales service personnel attended the meeting.