High-quality hit films, coupled with the 8-day long holiday of the Spring Festival, superimposed on comprehensive factors such as the Valentine's Day schedule, further stimulated the cinema market to reach a new high, and promoted the 2024 Spring Festival box office and other data to climb steadily.
According to data from the Maoyan Research Institute, in the Spring Festival in 2024, the total box office of mainland films will exceed 801.6 billion, a year-on-year increase of 185%, the Spring Festival** exceeded 8 billion for the first time, breaking the box office record in the history of the schedule. The total number of performances is 390290,000, a year-on-year increase of 4645%。The Chinese New Year works with diverse types and different styles have successfully attracted more than 16.3 billion visitors (up 26. year-on-year.)36%) into the theater. It can be said that the box office, moviegoers, and attendance rate of this year's Spring Festival stalls have shown an obvious explosive trend.
(**Cat's Eye Research Institute).
This year's Spring Festival file A series of acclaimed and popular films were released, coupled with the creation of a professional film matrix that fully met the audience's viewing needs, and brought an extraordinary viewing experience to movie audiences during the Spring Festival, among them, "Hot and Hot", "Flying Life 2", "Bear Infested: Reversing Time and Space", and "Article 20" contributed 97 to the box office7%, the market concentration has increased significantly compared with previous years.
The competition among the top films of the Spring Festival stalls is more anxious than in previous years, among them, "Hot and Hot", "Flying Life 2", "Bear Infested: Reversing Time and Space" and "Article 20" The box office of the four head films has exceeded 1 billion yuan. The excellent quality helped the head film lead the audience, won the favor of the audience, and also brought more vitality and topicality to the film market, setting off another wave of enthusiasm for the Spring Festival stalls in the film market.
("Hot and Hot", "Flying Life 2" movie poster).
More than 29,000 theater equipment have been running stably for 223 years
It is understood that during the Spring Festival in 2024 (February 10-17), Guangfeng Technology (688007SH) subsidiary, Zhongying Guangfengchao29,500 unitsALPD laser projection equipmentThe total running time exceeds 19560,000 hours, a slight increase compared to 2023. In the cinema using ALPD laser light source, the after-sales of the Spring Festival scheduleThe operational consultation rate is only 2 per 1,000The smooth operation of the equipment and the comprehensive service system provide a reliable basic guarantee for the Spring Festival stalls.
According to public information, Guangfeng Technology was established in 2006, committed to the innovation and research of laser display technology and products, and is a world-leading laser display technology enterprise with original technology, core patents, and core device R&D and manufacturing capabilities. On July 22, 2019, Guangfeng Technology was the first to land on the Science and Technology Innovation Board, becoming the "first share" listed on the Science and Technology Innovation Board of Guangdong Province and the "first share" of A-share laser display.
At present, the cinema business is one of the main profitable sectors of Guangfeng Technology, which has a strong supporting role in corporate profits. Guangfeng Technology pioneered the "operating lease business model" of laser light source in the industry, which charges fees according to the length of time the theater uses the light source (on time and on schedule), and the theater does not need to purchase light source equipment at one time, which effectively alleviates its financial pressure and reduces labor and maintenance costs.
At the same time, Zhongying Guangfeng will connect the light source equipment to the remote information platform, and customers can complete the recharge and timing process of the light source through the online ** and small program, which is convenient and fast.
Rooted in the innovation of the viewing scene, the VLED LED Cinema debuted
Domestic films have landed strongly, and the application of the latest active projection technology in the field of Spring Festival film projection has also brought a new experience to movie-watching.
Since its establishment in 2014, the ALPD laser projection light source launched by China Film Guangfeng has enabled more than 7,000 customers in China to quickly improve the projection quality at a low cost.
Later, as the audience's requirements for viewing quality became higher and higher, how to create an advantageous selling point of differentiated competition became the key to breaking the game. As an innovative technology platform service provider rooted in the film industry, China Film Guangfeng has been committed to seeking a breakthrough in a new generation of projection applications for customers.
As a next-generation cinema projection solution, the VLED LED Cinema delivers impeccable visual performance. First of all, based on the principle of self-luminous imaging, it can present extremely high visual clarity and achieve a contrast ratio of :1, which has excellent expressiveness for the depth of field, hierarchical expression and immersion of the projected picture.
Not only that, the LED movie screen does not need a projector room, which can greatly save theater space for new theaters. After the renovation of the existing cinema hall, the original machine room can be renovated to increase the number of seats, so as to further improve the utilization efficiency of the cinema space.
The person in charge of a first-tier city cinema said: "At present, although LED is not an unfamiliar concept in the film industry, its application has not formed a scale. Even before the product was officially released, we chose the VLED LED Cinema. On the one hand, the audience and the market need the stimulation of new technologies and different viewing experiences. On the other hand, we are the old customers of the light source of Zhongying Guangfeng, we understand the style of Zhongying Guangfeng, and believe that with the deep experience of Zhongying Guangfeng in the industry, we will definitely bring us satisfactory LED products and services. ”
Once upon a time, watching movies became an indispensable "new folk custom" for people to celebrate the New Year. Watching a Spring Festival movie together and discussing it on social software has become a New Year's habit for the public.
This year's Spring Festival movies present a win-win situation of box office and word-of-mouth, these films have high-quality content, have their own characteristics, highlight the flavor of the New Year, fit the movie-watching atmosphere of the Spring Festival holiday, express a deep observation of real life, convey the power of warming people's hearts, and "watch movies for the New Year" has become the choice of more people.
Disclaimer: This article is for informational purposes only and does not constitute investment advice.