With the cost of **, many well-known companies have chosen to increase prices to cope with the pressure. In this context, McDonald's China has also made ** adjustments. McDonald's ** increase is controlled at about 3% on average, and the average increase of products ** is about 2 yuan. Will such a low price increase allow McDonald's China to retain consumers?
Behind the price increase, cost pressure is an inevitable topic. Raw materials, labor costs, rent, water and electricity and other expenses are rising year after year, making the operating costs of enterprises continue to rise. McDonald's China's price adjustment this time can also be said to be a last resort. However, it is worth noting that the reason why McDonald's China was able to control the increase at a relatively low level is due to the brand's refined business strategy.
Moreover, McDonald's China's preferential strategy is also quite rich. In addition to the regular "poor ghost**" o McGinn member**, super value three-piece set and other discounts, the brand also continues to launch a variety of limited-time discount activities, and Douyin's "McDonald's Shake Gold Store" also often has products with significant discounts. Such a strategy undoubtedly alleviates the sensitivity of consumers to a certain extent and enhances the attractiveness of the brand.
So, in the face of such a price adjustment strategy, will consumers continue to choose McDonald's?
For consumers, ** is certainly one of the important factors to consider. But at the same time, product quality, service experience, brand image and other factors can not be ignored. As a world-renowned fast food chain, McDonald's has always been recognized for its product quality and service standards. In this price adjustment, McDonald's China has made efforts to reduce the actual payment pressure of consumers through a variety of preferential activities.
It can be said that McDonald's China has fully considered the feelings of consumers while responding to cost pressures. Whether consumers will continue to choose McDonald's needs to find the answer in the actual consumer experience.
In the long run, it is difficult for any business to avoid cost pressures. Under such pressure, how to ensure the normal operation of enterprises and maximize the interests of consumers is a question that every enterprise needs to think about. McDonald's China's price adjustment strategy may provide us with a reference: that is, on the basis of refined operation, through diversified preferential measures, to balance the interests of consumers and enterprises.
Disclaimer: This article is published by this website for the purpose of disseminating commercial information, and does not represent the views and positions of this website. All rights and legal responsibilities of the text, pictures, audio** and other materials involved in this article shall be owned and borne by the material provider. This website does not make any guarantee or commitment to the authenticity of all information such as the text and ** of this information, nor does it constitute any purchase, investment and other suggestions, and the operator shall bear his own risk. ）