During the Spring Festival in 2024, the blockbuster has finally started its pre-sale activities.
At 8 o'clock in the evening on January 31, Andy Lau and Ning Hao appeared in the live broadcast room of "Walking with Hui", and they had an in-depth conversation with Dong Yuhui with the theme of "communication and understanding". This also marks the official launch of the "Walking with Hui - Hong Kong movie star Ning Hao and Hui Emperor hand in hand" activity. The background of this dialogue is that the movie "Mr. Red Carpet" directed by Ning Hao and starring Andy Lau is scheduled to be officially released on February 10, the first day of the Lunar New Year.
When the two main top exiles are placed within the same frame, they undoubtedly create a unique spark! Recently, a netizen posted such a message on the Internet. Regarding this, a large number of netizens expressed their high expectations.
Andy Lau and Ning Hao had an in-depth conversation with Dong Yuhui.
Those 300,000 movie tickets have been sold out! "Is there no more? You can add it again. ”
The live broadcast room of "Walking with Hui" really ushered in Andy Lau, and before Andy Lau appeared, there were already many viewers waiting here. After Andy Lau appeared, the atmosphere in the live broadcast room became more and more hot. At the beginning of the live broadcast, Dong Yuhui revealed that the number of viewers in the live broadcast room has exceeded 1.5 million, and this number continues to rise. As soon as Andy Lau appeared, the boom in the live broadcast room reached its peak, and the audience sent enthusiastic barrages. At the same time, the 300,000 movie tickets on the shopping cart were quickly sold out, and many viewers also applied for ** tickets in the comment area.
Andy Lau revealed in the live broadcast that he had learned about Dong Yuhui's live broadcast room before this. He also said, "I am related to Dong Yuhui's family, so I often come over to play, but not because I want to watch live broadcasts, but because I have a special father." Ning Hao said that his parents have a deep love for Dong Yuhui, "When I heard that I was about to come to your live broadcast room, my mother was very excited and told me that she was finally sitting with an excellent student." ”
On January 30, the 11th National Congress of the China Film Association was successfully concluded in Beijing. In the new leadership team of the China Film Association, Chairman Chen Daoming will join hands with Andy Lau, Wu Jing, Huang Bo, Huang Xiaoming, Fu Ruoqing, Huo Tingxiao and other outstanding filmmakers to jointly promote the prosperity and development of China's film industry. Chen Daoming was elected as the chairman of the 11th China Film Association, while Andy Lau, Wu Jing (Manchu), Huang Bo, Huang Xiaoming, Fu Ruoqing and Huo Tingxiao were elected as the 11th vice presidents of the China Film Association.
Andy Lau said of his new role that as the market gradually becomes hot, he believes that this is an excellent time, and hopes that Hong Kong films can better integrate with mainland films to make the content richer.
As early as the live broadcast on the evening of January 25, Dong Yuhui has publicly stated that unless there is an accident, Mr. Andy Lau plans to appear in the live broadcast space of "Walking with Hui" on the 31st. "No, who do you want to meet? "No, who would you like to meet?" "Yes, that's right, it's Andy Lau! "Is that Andy Lau? As a result, the live broadcast room was full of anticipation, and fans left messages saying that they couldn't wait to meet their idol Mr. Andy Lau. During the live broadcast, Dong Yuhui said: "No problem, come on, we are now scheduled for the 31st." ”
Dong Yuhui further added: "When Director Ning Hao talked to me, he said, 'Alas, my parents have always liked you, they will watch your live broadcast every day, and they will blame me after watching it'. I apologize for that, but it's none of my business, and I laugh out loud. "Indeed, there is an ineffable magic to cinema. Dong Yuhui revealed that he specially launched a new film starring Andy Lau, which can bring deep emotion and motivation to the audience.
It is worth noting that when Dong Yuhui was "independent" as the live broadcast room of "Walking with Hui", his positioning was not only to bring goods, but also to include book recommendations, cultural tourism promotion and writer interviews.
Recently, Dong Yuhui's cross-border work "People's Literature" sold 8260,000 sets, a total of 9920,000 copies, with a transaction amount of 17.85 million yuan. People's Literature is the only journal in Chinese mainland that focuses on pure literature, and its readers are mainly young writers and emerging authors. This is a rare occasion for a purely literary magazine that has an annual circulation of 100,000 copies and is facing a huge challenge.
Due to its excellent cargo carrying ability, some netizens jokingly said: Only Dongfang can stop Dong Yuhui from bringing goods when he chooses himself.
People have high expectations for the box office of the Lunar New Year stalls.
The movie "Mr. Red Carpet", directed by Ning Hao and starring Andy Lau, is scheduled to be officially released on February 10, the first day of the Lunar New Year. This film adapted from Hong Kong writer Huang Yuxue**'s "Woman on the Red Carpet" tells the story of a female director and a male designer who have a chemical reaction and interpret a series of stories after meeting on the red carpet in Hong Kong. One of the producers of "Mr. Red Carpet" is Huanxi Media, a Hong Kong-listed company. Huanxi Media is a subsidiary of "LeTV", China's largest online platform, mainly engaged in online on-demand and sharing services. According to Qichacha's data, the investors behind Huanxi Media include Ning Hao, Xu Zheng and Wang Hong, while Dong Ping is the ultimate beneficiary.
Dong Ping shared his views: "Partnering with the top live streamers of e-commerce platforms is beneficial for both parties. Today's e-commerce platforms are not just a simple sales platform, they also need a high-quality cultural experience environment; And for movies, it is more important to let more audiences understand its deep meaning and appeal. ”
According to the preliminary data of Maoyan Professional Edition's "Schedule Calendar", nearly 50 movies have now been included in the Lunar New Year file, covering multiple themes such as plots, crimes, and spy wars. In such an environment, this year's Chinese New Year film market has also seen an unprecedented hot situation, not only the number of releases exceeded half of the previous year, but also the box office revenue has hit a new high. During the Spring Festival alone, the total box office of the film is expected to reach 12 billion yuan.
Considering that the overall release time of this year is relatively late, combined with the specific situation of the film, Debang *** may have 4 films with a box office of more than 1 billion during the Spring Festival this year, which will exceed the previous performance.
According to Maoyan's third-party **, Debang *** will release two blockbusters with a box office of more than 2 billion during the Spring Festival this year, namely "Hot and Hot" and "Article 20", the themes of these films are comedies; The audience's long-awaited Spring Festival stalls continue to be hot, and "Hot and Hot" and "Article 20" continue to laugh, successfully bringing joy to the audience. "Flying Life 2" and "Bear Infested: Reversing Time and Space", two large-scale movies with more than 1 billion, are both sequels to IP. This year's Spring Festival stalls, the audience can be described as a hundred flowers. In terms of the choice of themes for films, it covers a variety of genres such as romance, comedy, and animation, but it mainly focuses on comedy. In this context, the release of "Hot and Hot" and "Article 20" will become a highlight of the Spring Festival. Looking back at the past Spring Festival schedule, we can see that the front-page movies laid the foundation for the box office trend. In this high-profile Spring Festival, the long-awaited films of the audience have been released one after another, and the head movies are competing for beauty. During the period, the top three films at the box office often contribute more than 75% of the box office revenue, so their market concentration is relatively higher. This phenomenon also makes the filmmakers pay more attention to the quality and attractiveness of the head film. Therefore, the head performance of the movie largely determines the direction of the schedule.
Huatai ** made it clear that according to the audience's viewing preferences, audiences during the Spring Festival are more inclined to watch 1 or 2 films that have excellent word-of-mouth and popularity. In this pattern of film box office disconnection, the audience's pursuit of film quality is becoming more and more obvious. In this context, the film market during the Spring Festival has gradually seen a box office fault. According to data from the Maoyan Research Institute, in the past 5 years, the box office proportion of the top 2 films during the Spring Festival has been as high as 67 on average6%。Audiences are becoming more sensitive to the quality of their films, and they are more inclined to choose good works with rich content and good production. Huatai** holds the view that the quality of the film directly affects the box office, and this view will be further confirmed in the Spring Festival schedule in 2024.
On January 17, Dong Yuhui revealed in his live broadcast that he recently ** a new movie starring Jia Ling, and said: "It has really changed so much that he can't recognize Jia Ling at all!" Jia Ling is the "God of Medicine" played by Dong Yuhui in "I Am Not the God of Medicine"."I think this actor is very charismatic, she plays me very realistically. Dong Yuhui said that because she did a good job of secrecy, he had planned to invite her to an interview a year ago, but she was unable to attend.
On January 11, Jia Ling, the female director and actress, officially announced that she had successfully lost 100 pounds of weight, and after disappearing for more than a year, she shot a movie called "Hot and Hot", which is also scheduled to meet the audience on the first day of the Lunar New Year.
Oriental Selection's contrarian market** has risen sharply.
By January 31, Dongfang Selection's stock price soared by 785%, and finally rose by 6 with a share of 23 Hong Kong dollars24%。
On the night of the 31st, Oriental Selection and New Oriental jointly issued an announcement on the Hong Kong Stock Exchange, announcing that the board of directors of Oriental Selection and the board of directors of New Oriental had respectively agreed to terminate the subscription agreement and signed the termination agreement; On the same day, Oriental Selection and New Oriental signed the "Agreement between Oriental Select and New Oriental on the Termination of Trading in Oriental Selection's Shares". Both New Oriental and Yu Minhong have made commitments to purchase HK$700 million worth of shares in Oriental Selection on the Stock Exchange on the market**.
Among them, New Oriental has made a commitment to purchase a value of 6HK$600 million of Oriental Selected Shares, which will be beneficially held by New Oriental upon completion of the purchase; During this period, New Oriental gradually completed the acquisition of Oriental Selection shares with a steady attitude. Yu has made an undertaking to purchase HK$40 million worth of shares in Oriental Selection Company, which will be beneficially held by Yu Minhong or his corporation upon completion of the purchase. At the beginning of the stock purchase action, the market was shaken. From the date of the announcement, the share purchase will be gradually launched over the next 6 to 12 months.
The announcement made it clear that New Oriental and Yu Minhong have strong confidence in the value of Oriental Selection Group and are committed to ensuring New Oriental's dominant position in Oriental Selection for the foreseeable future; The purchase agreement also stipulates that there will be no equity change or restructuring in any form after the completion of the acquisition, and it will not affect the normal operation and management activities of the company. In addition, the purchase agreement also reflects the view that the current share price of Oriental Selection is undervalued.
Regarding the reason for the termination of the subscription, the announcement made it clear that the termination of the subscription agreement was reached based on the commercial interests of both parties. In the announcement of Oriental Select Shares, it was mentioned that "because the board of directors of Oriental Selection has not made any decision on continuing to subscribe for Oriental Selection shares", "the board of directors of Oriental Selection does not agree to the company's continued subscription" and other contents. Oriental Selection and New Oriental have evaluated the recent share price of Oriental Selection. In day-to-day communication with the Board of Directors of Oriental Selection, the parties discussed how to select an alternative that would achieve the primary objective of the subscription without diluting the equity of other Oriental Selection shareholders. After in-depth discussions, the parties concluded that there would no longer be commercial value in continuing the subscription.
For Oriental Selection, the Board of Directors of Oriental Selection has confirmed that the Company has sufficient cash and a strong cash flow position, which will provide financial support for the future operating and administrative costs of Oriental Selection Group in the short and long term. At the same time, the Board has also taken into account that Oriental Selection will receive RMB1.5 billion from its education business and the proceeds from its business operations. Oriental Selection Group expects to complete the acquisition of universities in Chinese mainland within the next three years. Therefore, there is no need for Oriental Selection Group to raise further funds.
On January 24, Oriental Selection announced its "Interim Results Announcement". The announcement noted that in the six months to November 30, 2023, the company's total revenue increased by 34 year-on-year4%, up to 279.5 billion yuan. And for the period attributable to owners of the company, the profit was 24.9 billion yuan, which is a decrease of 574%。
Recently, Yu Minhong, the chairman and CEO of Dongfang Selection, made it clear that the strategy of "walking with Hui" is not so conspicuous in Dongfang Selection, and many fans have two different accounts at the same time. This is also one of the strategies that Yu Minhong has been emphasizing, that is, to maintain the stability of sales. In addition, judging from the sales data, although Dongfang Selection is not as high as "walking with Hui" in terms of daily traffic, it has not been negatively affected in terms of sales due to its relatively stable sales.
Regarding the platform's over-reliance on Dong Yuhui, Yu Minhong pointed out: "If Dongfang Selection only relies on Dong Yuhui's personal growth and development, then such a company cannot be regarded as a normal enterprise. A properly functioning company should be all-rounded, and all participating streamers should be fully committed, and at the same time, the company itself should also go all out to develop. ”
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