In 1993, CCTV, the temple of the TV industry, was experiencing an unprecedented storm. Yang Weiguang, as the person at the helm at the time, faced with financial embarrassment and felt deep pressure. Despite its noble status, CCTV is overwhelmed by increasingly heavy expenses, like a tired giant beast, struggling in the torrent of the times.
Yang Weiguang is well aware that traditional financial support can no longer meet the huge demand. He must find new strength to breathe life into CCTV. Advertising, a controversial word, flashed in his mind, like a ray of light illuminating the way forward.
However, his idea was met with tremendous resistance. The minister, who guards the traditional television industry, is adamantly opposed, fearing that the influx of advertisements will erode the purity of television programs. But Yang Weiguang did not stop, his belief is as firm as a rock, firmly believing that advertising is the key to saving CCTV.
After countless battles and communications, Yang Weiguang finally won the support of the team. They are carefully curated and deeply explore the audience's reactions, striving to maintain the unique charm of the show in the sea of advertising.
Finally, on that day that went down in history, an advertisement appeared on CCTV's screen for the first time. Lenovo's ads are like a clear stream, piquing the curiosity of the audience. Yang Weiguang stared nervously at the screen, as if he saw the hope of CCTV's future.
The broadcast of the advertisement did not arouse the audience's disgust, but brought new opportunities for CCTV. Yang Weiguang keenly seized this opportunity and gradually expanded the territory of advertising, so that CCTV radiated new vitality under the nourishment of advertising.
Over time, the advertising business has become an important pillar of CCTV. The improvement of the financial situation has allowed CCTV to spread its wings and soar in the sky of TV**. Yang Weiguang's name is closely linked to the glory of CCTV and has become a legend in the history of television.
Looking back on those difficult years, we can't help but admire Yang Weiguang's courage and wisdom. It is his persistence and innovation that has allowed CCTV to rise in the predicament and reach a new peak.