Today's Opinion:
I believe that most of the merchant stores have more or less violated the rules, and if it is serious, it may be directly restricted, so can the stores that have been restricted by violations still be used?
First of all, if it is not a violation of the platform, it is a problem with the product, such as too many bad reviews of the product that leads to the current limit of the store, in this case, you only need to solve the problem of current restriction and increase the praise rate, and it will not have any impact.
However, due to platform or operational violations, this impact will be relatively large, such as multiple shortages, repeated distribution, etc., this kind of violation is not a big problem, but there are two or three basically stores for a long time, and the new link will be relatively slow.
How to create a hit in 2024?
First: testing
Before strengthening the paid pull, what must be done is to test. Use the through train model, map, and link, according to the feedback of the through train data, to determine whether our link has explosive attributes, if you find a few links to pull up casually, the probability of loss is very large.
How to determine that the link has a popular attribute?
A:Directly observe the production ratio, and the production ratio can meet your requirements.
Second: the choice of paid promotion tools
Once the test is complete, it's time to choose a paid promotion tool. If only Sponsored Products are left, then use Sponsored Products to pull up. If there is still a standard or a whole site, it is recommended to use the standard promotion to pull up first.
How does it work?
1. Sales increased by one week
The system assesses a new product, mainly assessing the click-through rate, conversion rate, pit production, and then the growth rate. Although our pit production cannot catch up with its peers, the system with a high growth rate will also give traffic.
2. Sales are stable for a week
In the second week, daily sales remained relatively stable, while drive-thru costs remained the same.
3. In the third week, the cost remains the same to reduce the bid, and the price is dragged to achieve profit
In the third week, as the cost is getting faster and faster, we have to consider the offer. The so-called price support is an operation in which the overall daily limit remains unchanged, or even the daily limit is increased to reduce the cost of a single transaction.
In fact, it is a price reduction, and the overall thinking of price reduction is to boil frogs in warm water. Don't cut the price too much at a time, and pay close attention to it after the price reduction**.
If the amount decreases, it is necessary to stabilize and do not continue to support the price. If the ** quantity remains unchanged, you can continue to support the price.
This is the process of forcing payment to build, pulling up stability, and then dragging the price, these links are indispensable.