According to the data of Maoyan Professional Edition, as of 21 o'clock on February 16, the 7th day of the 2024 Spring Festival: the total box office of the schedule (February 10-February 17) is 754.4 billion, 15.2 billion, entering the top two in the total number of moviegoers in the Spring Festival file in Chinese film history. Among them, "Hot and Hot", "Flying Life 2" and "Bear Infested: Reversing Time and Space" are among the top three box office lists for the Spring Festival. The hot market performance shows the strong vitality of Chinese films. This year's Spring Festival holiday is 8 days long, and the movie Spring Festival file is also known as "the longest Spring Festival file in history". As the word-of-mouth of high-satisfaction films continues to ferment, the long-term box office still has a lot of room for growth.
Rooted in life, the background of realism warms people's hearts.
This year's Spring Festival films are not so "heavy", blockbusters are absent, comedy is dominant, and several films have their own realistic background and care. "Flying Life 2", "Hot and Hot", "Article 20" and other three films all focus on the little people in ordinary life, rooted in the difficulties of real life, and even the bald head in "Bear Infested" has walked out of Bear Ridge and become a migrant worker in a large urban factory. And several movies have a background of "warm realism", and there is no "miracle" of forced counterattack, but the people in the movie have defeated life and themselves in their own way, and they have also warmed the audience watching the movie.
Jia Ling, who lost 100 pounds, brought the greatest attention to this year's Spring Festival stalls. From the beginning of the movie, topics such as "Jia Ling's abdominal muscles" and "Jia Ling now" in the morning to "Jia Ling is really shocked" and "Jia Ling, my ** is very healthy" dominated the hot search on Weibo all day long. This film, adapted from the Japanese movie "Hundred Yuan Love", was interpreted by Jia Ling with different styles and tastes. Jia Ling said that the focus of her filming is not to promote **, but to tell the story of how kind people find themselves. From "ten years at home" to "wanting to win once", the growth and transformation process of the protagonist Le Ying learning to "love yourself" is very emotionally penetrating, giving people a warm comfort in their hearts.
It is worth mentioning that the average ticket price on the first day of the new year this year is 528 yuan, down from the previous two years. This year's Spring Festival stalls have launched large-scale ticket subsidies, and many places** also have corresponding subsidies, which has further boosted the public's enthusiasm for watching movies. At present, the Spring Festival stall that ranks first at the box office is the Spring Festival stall in 2021, and it is worth mentioning that this year there is also the movie "Hello, Li Huanying" directed by Jia Ling, which won the box office during the Spring Festival of that year.
2. The total box office of new films in the Spring Festival stalls ranks first. And this year's "Hot and Hot" box office also continues to lead. According to data released by the National Film Administration, from Chinese New Year's Eve on February 11, 2021 to the sixth day of the first lunar month on February 17, 2021, the national film box office reached 78$2.2 billion. Insiders said that considering that there are 8 days in this year's Spring Festival, one day more than in previous years, according to the current trend, there is almost no suspense that the total box office of this year's Spring Festival movies will hit a record high.
Confidence has been boosted and the upgrading of China's film industry has been promoted.
From December 30, 2023 to January 1, 2024, the box office of China's 2024 New Year's Day movies will reach 153.3 billion yuan, creating a new box office record for New Year's Day. The 2024 Spring Festival stalls will make another effort to inject a "shot in the arm" into the film market. The reporter noticed that from the first day of the Lunar New Year (February 10) to the seventh day of the Lunar New Year (February 16), the major cinemas in Shenzhen were crowded every day and their popularity was high. "Watching movies" has become a "New Year's custom" for Shenzhen people to celebrate the New Year. Shenzhen, as an "important box office", is of great significance to the national film market. For the Chinese film market, the past 2023 is a year of rejuvenation, judging from the box office, it is 549Of the total box office of 1.5 billion yuan, domestic films accounted for more than eighty percent of the box office, becoming the core pillar of the market. Liu Peng, president of Maoyan Research Institute, analyzed: "From the data point of view, the total annual box office in 2023 will reach the peak in the past four years, the overall performance of the market is remarkable, and the year-on-year increase in box office and number of people has boosted the confidence of the industry." ”
Young playwright and director Xiang Kai said that the film market reform system and support policies launched by relevant state departments in 2023 will help the development of the film market in 2024, such as a significant increase in the efficiency of censorship, which is conducive to the production of better films faster and better. "The new films in 2024 have a variety of genres, not only continuing the genres of crime, suspense, action, romance, comedy and other genres that the audience has loved in recent years, but also animation, fantasy and other films are also on the rise. Yin Tengyushuo, senior analyst of Maoyan Research Institute, will gradually recover the vitality of the film market in 2023, and films with good reputation and new themes will be recognized by the audience, and I look forward to word-of-mouth and innovation becoming a footnote to more excellent films in 2024.
As a form of mass cultural entertainment, movies have a wide audience base. As the market continues to recover, there is huge potential for Chinese films, and there is still a lot of room for improvement in market capacity. At the same time, Chinese filmmakers' sense of innovation and market insight are also constantly improving, actively exploring new genres, meeting the viewing needs of different audience groups, and continuously promoting the upgrading of China's film industry.
Author: Shenzhen Special Zone Daily reporter Liu Shasha).