From the perspective of a person's life, school education is only a part of life, and more learning takes place in corporate work. In this sense, the enterprise is not only an economic entity, but also an intangible "school", which undertakes the mission of cultivating talents and shaping the future. While pursuing profits, enterprises should also look at the long-term and think about how to cultivate and deliver talents for the society.
Chundu Group, as a leader in the meat products industry, has already jumped out of the pure economic perspective, deeply understood the social value and educational significance of the enterprise, and established Chundu Business School in 2017, with a unique educational concept and model, cultivating batches of outstanding talents. These talents have not only become the core competitiveness of Chundu, but also injected new vitality into the prosperity and development of society.
This article interviews Wang Xiaona, general manager of Chundu and dean of Chundu Business School, to see how it cultivates high-quality talents to meet the needs of enterprise and social development through internal training. This helps us understand the success of Chundu Business School, and at the same time provides useful reference and inspiration for other enterprises.
Wang Xiaona, general manager of Chundu and dean of Chundu Business School.
People are the capital, not the cost
"Guanzi Bayan" has clouds: the beginning of the husband and the overlord is also people-oriented. This principle will be solid for the country, and chaos will be in danger. It can be said that the concept of "people-oriented" has been passed down in Chinese culture for thousands of years, and its profound wisdom and universal values are not only applicable to the governance of the country, but also to the governance of enterprises. This is also the core reason why Wang Xiaona founded Chundu Business School.
Nowadays, almost every enterprise is shouting to be "people-oriented", and we all know that the principle is solid, and the chaos is dangerous, but it is a formality in actual operation. The problem may be that we focus too much on the element of "person" and ignore the more essential concept of "nature". From the perspective of long-term development, the key to people-oriented enterprises is not "people-oriented", but "people-oriented".
In Wang Xiaona's view, the company has two production lines, one is the product and the other is the person. The enterprise is also a "school" for the growth of employees, and while attaching importance to product manufacturing, we should not ignore the manufacturing of talents. Enterprises should not only use talents, but also regard talents as the core capital of enterprises to operate, from focusing on people's consumption to paying attention to people's value-added, from managing people to stimulating people, from employing people to educating people, in order to truly realize the "people-oriented" enterprise management concept, so as to continue to make blood for the enterprise and promote its rapid progress.
So, how do you turn human resources into more valuable capital? Chinese and foreign companies have their own unique solutions to this problem, and one way that is currently widely used is to train employees through the establishment of their own business schools, such as Alibaba, Tencent, Huawei, Suning, Haier and other well-known companies, have established their own business universities.
After in-depth research, Wang Xiaona developed a deep understanding of the training model of the business school. She firmly believes that the environment shapes people, and the cultivation of talents needs to be realized in the team. Integrating individuals into a group can generate greater energy, learn more knowledge and take on more responsibility, and the business school is such a platform to achieve this.
From a longer-term perspective, the talents cultivated by the enterprise are more likely to resonate and identify with the enterprise, thereby increasing the sense of belonging and loyalty of employees and reducing the turnover rate of employees. Based on these considerations, Wang Xiaona applied for and founded Chundu Business School.
Three-dimensional advancement, everyone can become a talent
Treating employees as capital to achieve their value-added is not an empty talk, but requires real efforts and dedication from enterprises. In this regard, Wang Xiaona said, "Huawei's strongest thing is not how many talents it has, but how many talents are brought into full play" This sentence touched her a lot. Although Huawei and Chundu are in different industries, the concept of making the best use of people is universal. If a talent joins Chundu without the empowerment and cultivation of Chundu culture and Chundu Business School, then he or she may deviate and not be fully released, which is a loss for both individuals and enterprises. On the other hand, if the person is not a "talent", after the corresponding training, he will become a talent over time.
It can be said that when Chundu Business School implements the "people-oriented" training strategy, it focuses on the concept of "no one is missing", attaches importance to each employee's self-awareness and career positioning in the enterprise, and assists employees to improve their professional skills and quality while clarifying their cognition and positioning, so that everyone can become a talent and everyone can show their talents.
Wang Xiaona is teaching students.
The first dimension: recognize the spring capital and integrate into the spring capital
On the road of personal growth, the concept is like a bright tower, guiding the way forward. For enterprises, rooting their own development concepts in the hearts of employees is the key for employees to grow in the arms of the enterprise. The training work of Chundu Business School is carried out on this basis.
Whether it is a fledgling college student (management trainee) or an experienced industry talent, after entering Chundu, Chundu Business School provides them with a detailed set of cognitive system training. This training is not only to impart knowledge, but also to guide employees to understand and integrate into Chundu.
Through the training, Chundu Business School will root the company's development strategy, vision, culture, core values and market positioning in the minds of each student, aiming to enable them to deeply understand the role of Chundu in the industry, so as to avoid taking the wrong path in the process of growth, and first grow to uphold the "quality first".
1. Safety first, work hard".
Only in this way can employees grow into people who truly conform to the values and social values of Chundu, and have a certain sense of corporate responsibility and social responsibility. Such employees have the right way of thinking and three views. Even if they don't stay in Chundu and enter the society and choose all walks of life, they can maintain a healthy mindset and become valuable people to the society. Wang Xiaona added.
The second dimension: recognize oneself and find the right positioning
After integrating into Chundu, Chundu Business School will also help employees to recognize their self-worth and position their role in Chundu. Chundu Business School will provide a good training mechanism for students, focusing on cultivating employees' practical ability and theoretical knowledge level, so that they can continue to grow and progress in their work.
On the one hand, Chairman Sun Zhiheng is very supportive of the work of Chundu Business School, and is willing to invest in high remuneration to attract outstanding lecturers in the industry to impart experience and skills to students. At the same time, Chundu Business School's own internal training and operation teachers will compile their rich theoretical knowledge and practical experience into materials to empower students to grow in an all-round way.
On the other hand, Chundu Business School also infects employees through the "family culture" that incorporates love elements and holds various team building games. Wang Xiaona said that every game held by Chundu Business School carries a certain mission. They are designed to help employees experience the power of teamwork and understand how to set goals and achieve them in a relaxed and enjoyable atmosphere. This entertaining way not only enhances team cohesion, but also helps employees learn through games and practice in their work, so as to continuously improve their own abilities and qualities.
Stills from the end of the 23rd training course of Chundu Business School.
In such a learning atmosphere, each student can deepen their self-awareness, clarify their career positioning, and have a clearer understanding of their role in the enterprise, helping the company to reduce costs and increase efficiency. To use a figurative analogy, each student is like a part of a train, each with different responsibilities. If a student has outstanding leadership skills, he or she should take the lead and lead the team forward. If a trainee is skilled, he or she should act as a carriage in front of him, charging ahead and helping his less capable colleague to catch up. Working together in this way can improve overall efficiency and drive the team forward more smoothly.
The third dimension: move forward bravely and break through yourself
The development and progress of an enterprise, like the growth and progress of a person, will never stop at the status quo. Chundu Business School has gone through 36 years of history, completed the accumulation process from 0-1, and is now moving towards the development stage of 1-n, pursuing further development. In this process, many employees are eager to break through themselves in their existing positions and find new self-worth propositions to keep up with the pace of enterprise development.
In order to achieve this goal, Chundu Business School has also set up a corresponding promotion mechanism to provide employees with more career development opportunities. Students can have in-depth communication with leaders during or after class to share their career plans. Each leader listens attentively to the needs of employees and assists employees to achieve further career advancement.
After the in-depth implementation of these three dimensions, Chundu Business School has made remarkable progress. In the past 6 years, it has successfully held 23 courses, and it has also started from 1Version 0 was upgraded to 2Version 0 has cultivated batches of outstanding talents for Chundu, and truly realized the vision of "everyone can become a talent, and everyone can show their talents". These talents not only showed outstanding abilities and talents in their work, but also injected new vitality and impetus into the high-quality development of Chundu.
Climb high to see far. The development of enterprises depends on talents, and the rejuvenation of the nation also depends on talents. "Our country has a population of more than one billion, and there is a lot of pressure to cultivate talents. We will do our best to educate more people in our industry, reduce the pressure of the country to educate people, and contribute to the prosperity of the motherland. Wang Xiaona said.
Looking forward to the future, Chundu Business School will always adhere to the development concept of "talent-oriented", attach importance to the cultivation of talents, and reserve outstanding talents for social development while helping the development of enterprises, so as to provide a solid talent guarantee for the new era, new journey and new development.