Recently, Huawei has brought us a new surprise. After the market share of folding screen mobile phones is far ahead, Huawei has taken the first place. According to the Q4 2023 China Tablet Quarterly Tracker released by the International Data Corporation IDC,Huawei surpassed Apple again after four years and became the No. 1 tablet in China's tablet market in terms of shipments.
Huawei's success in overtaking Apple's iPad in the tablet field and becoming the champion of China's tablet market is inseparable from Huawei's own efforts and the joint creation of the internal and external environment.
First of all, Huawei launched 3 new tablet products in the second half of 2023, and the successive sales of these new products have had a positive effect, and Huawei's tablet market share increased by 9% in a single quarter in the fourth quarter6%。A truly all-metal body, the all-new HUAWEI Matepad, made of all-in-one aluminum alloy, 685mm thin and light body, Huawei tablet is also a replacement for iPad, if you plan to buy a tablet, you can collect these 3 models:
The first is the Huawei MatePad 2023 model, which highlights educational attributes, takes into account soft light and eye protection, and uses anti-glare nano-etching technology to eliminate 97% of interfering light',
When using the HUAWEI MatePad 2023 tablet to read books or courses, it can effectively reduce screen reflection and glare, reduce visual fatigue, and is very friendly to the eyes.
The second one, the Huawei MatePad Pro 13The 2-inch tablet has become the first batch of tablet products equipped with the new Kirin chip, which has HarmonyOS professional productivity, a professional office ecology like a computer PC, and at the same time, Huawei MatePad Pro 13The 2-inch tablet's ultra-high screen-to-body ratio of 94% and Starlight handwriting experience have also won the love of a large number of users.
The third, Huawei MatePad Pro 11-inch tablet, equipped with OLDE primary color full screen, supports two-way Beidou satellite messaging, and also supports Starlight handwriting and PC-level applications, which is officially called Hongmeng Professional Productivity.
Secondly, Huawei surpassed Apple in tablet sales this time, and the external environment is also silently boosting behind it. Apple will directly "swing" in 2023, and the iPad product line has not released a new product throughout the year. It is rumored on the Internet that Apple is reorganizing the iPad product line, and plans to launch a number of new iPad products with OLED screens and the largest iPad Air in history in 2024. No matter what the reason is, since the opponent gives the opportunity, it is natural for Huawei to achieve overtaking. Although other manufacturers have seized a lot of market share with their flagship tablets, they still can't compete with Huawei in the domestic market.
Finally, Huawei's all-round coverage and multi-dimensional product pricing that meets market expectations are all necessary factors for Huawei to become the new "board king".
In general, Huawei's ability to successfully surpass Apple in 2023 to become the champion of China's tablet market is inseparable from its own efforts and the joint creation of the internal and external environment.