In marketing promotion, the channel choice of the enterprise will greatly affect the subsequent promotion content formulation. Changes in the industry, development stage and general background require enterprises to respond with different means. Let's take a look at the criteria that can help us measure whether a channel is right for you.
Presentation: Different platforms have great differences in the way content is presented, and some platforms are mainly in the form of text, focusing on discussion and reply. Some platforms prefer to use multi-channel presentation to enhance the richness of content. The presentation method is closely related to the nature of the platform and the browsing habits of users, and the appropriate presentation method can help enterprises effectively reduce costs.
Technical thresholds: The quality of the technical threshold promoters themselves is closely related to love. Although the operating costs of some self-leading platforms are not high, if you want to expand customers quickly, you need to promote the content to attract attention enough, and it is best to create hot spots. The ability to dig hot spots is related to the level of the promoters themselves. People with rich experience in the industry and a keener sense of smell in the market will be able to seize the hot spots.
Intuitive data: After we publish the promotional content, if you want to know its relevance, you can go to the account background to view the relevant data. For example, click-through rate, recommendation, discussion popularity, read completion rate and user portrait, etc., through these quantitative data, we can optimize the promotion plan and strengthen the ability of managers.
Input-output ratio: In the economic downturn, companies are very sensitive to profit margins themselves. Therefore, in the initial stage of promotion, it is necessary to strictly calculate the capital investment and the actual promotion effect. If the marketing effect is not good, it is best to change the platform in time and verify different channels to improve the survival rate of the enterprise.
In addition to the above four points, traffic level, conversion cycle, and industry adaptation are all the key points we need to pay attention to when choosing promotion channels. Especially for small and medium-sized enterprises with small trial and error costs, strict control of costs can better help them get through the weak stage in the early stage.