Express delivery into the village, special output village, connecting urban and rural production and consumption, is related to the vital interests of hundreds of millions of farmers. In 2024, the first document proposes to improve the county and rural logistics and distribution system, promote the integrated development of rural passengers, goods and mail, and vigorously develop common distribution. This is not only an innovative measure to open up the "last mile" of rural logistics, but also an effective way to further realize the efficient circulation of urban and rural areas.
The key to joint distribution is "total", that is, cooperation between multiple participants to centralize the distribution of express parcels from different destinations and destinations. In recent years, in order to further promote express delivery into the village and better activate the rural market, various localities have explored a variety of common distribution development models according to local conditions, and solved many problems of express delivery into the village and agricultural products up. Today, there are more than 900 county-level delivery and distribution centers, 2780,000 village-level delivery service outlets provide strong support for the rapid circulation of more than 100 million express deliveries in rural areas every day.
Through the integration of resources, joint distribution reduces logistics costs, accelerates circulation efficiency, and improves the quality of express delivery services. In the past, each express company needed to have its own service outlets, sorting sites, and distribution teams to expand its service network. In rural areas, if there is no characteristic industry or relatively fixed delivery business, it is difficult for the scattered express delivery volume to support the normal operation of the outlets, which is also an important reason why the enthusiasm of express delivery companies to set up points in the village is not high. Now, different express delivery companies gather in the county-level co-distribution center to form a county, township, and village logistics co-distribution system through "co-warehousing, co-sorting, co-distribution, and co-transportation"; The uplink express is transported from the village-level service point to the distribution center, and then sent out by each express delivery company. This model not only extends the service tentacles of express delivery companies, facilitates the rural people to send and receive express delivery, greatly reduces the cost of express transportation, and makes express delivery into the village smoother.
Joint distribution is of great significance to meet the production and living needs of farmers and release the potential of rural consumption. At present, express delivery services have gradually entered the daily life of thousands of households, and people are more and more accustomed to purchasing consumer goods and agricultural production materials through convenient express delivery channels. However, problems such as untimely delivery and door-to-door delivery are still the main reasons affecting the consumption willingness of rural people. The joint distribution has opened up the "last mile" of express delivery from towns to villages, delivered high-quality agricultural products, broadened the channels for farmers to increase their income, and enriched their shopping carts.
It cannot be ignored that there are still some challenges in the practice of co-distribution. For example, common distribution requires close cooperation between express delivery companies, e-commerce platforms, outlets and stations, resource sharing, information exchange, and data interconnection, but the competition and business differences between express delivery companies have increased the difficulty of cooperation and coordination to a certain extent. With the rapid development of rural e-commerce, how to deal with the distribution demand in the peak season is an unavoidable topic for the future development of common distribution.
The rural market is a blue ocean for the express delivery industry. Since last year, China's express delivery business volume has continued to set new records, the average monthly express mail has become the norm, and rural parcels have continued to grow. Common distribution has the advantages of convenient delivery, cost savings, and service improvement, and has a broad space for development. All localities should promote the joint distribution at the end of the delivery according to local conditions, and support express delivery companies to develop county-to-village or township-to-village joint distribution in areas where the cost of entering the village alone is relatively high, so as to achieve a more "stable" express delivery service into the village.
At present, the development foundation and development environment of rural circulation has undergone profound changes, express delivery companies should also seize the opportunity, continue to improve the logistics network, technology application, to improve service quality and user experience as the priority, to promote the sharing of resources, conditions can be built to the village service network, for more rural people to provide "doorstep" delivery services. (This article**: Economy** Author: Ji Leilei).
*:Economy**.