In 2023, China's customization industry has been swept over by the first war.
At the beginning of 2024, in addition to the volume, Opai will start the delivery period.
At the beginning of the new year, Oppai announced that in order to effectively enhance the market competitiveness of products, improve customer delivery satisfaction, and meet the delivery needs of installation enterprises, the new model of "10-day delivery" will be fully implemented for complete channel orders in 2024. "10-day delivery" means that the total time from the time the order is uploaded and the payment is made to the time it is shipped. The delivery bases involved include four operating production bases in Qingyuan, Wuxi, Tianjin and Chengdu. The categories involved include cabinets, wardrobes, wooden doors, and bathrooms.
The new model will be officially implemented from March 1.
At the same time, Oppai announced that it sincerely invites all assembly channels to jointly supervise the implementation effect of the "10-day delivery" cycle, give timely feedback, and jointly promote the achievement of the new model.
The new action of this "volume" delivery date of Oppai, as the author of Guiren Mutual Help Strategic Marketing Consulting, is not surprised at all.
As early as many years ago, the author talked about the ultimate formula of consumer demand.
Just as it is ideal to achieve vacuum and zero friction on the earth, the ideal state of consumer demand is that the product is better to be perfect (perfect), better free (free) without money, and better to give it to me now (now). This is, of course, impossible to achieve in the ideal state of consumer demand.
But the evolution of business is infinitely close to the ideal state of consumers, just like OpenAI's SORA at the beginning of this year, which is to let the general public reach their ideal state, so that an ordinary person, with his fingers and a few lines of words, can also make a movie-level **.
The C-end demand is perfect (good), free (cheap), now (fast), corresponding to how the B-end manufacturers realize: that is, quality, cost, delivery.
In the overall delivery of the decoration enterprise, customized delivery is an extremely critical part, which is the key factor that can best reflect the overall effect of decoration, and also affects the time of complete delivery to the greatest extent. It can be said that the shortening of the customized delivery cycle will play a key role in improving the delivery of the whole assembly, shortening the delivery cycle of the installation enterprise, and making the delivery effect more guaranteed, which can better meet the needs of C-end consumers.
For B-end manufacturers, whether it is quality, cost, and delivery, these three basically constitute the "impossible triangle" of the enterprise - almost no company can achieve very good quality, very low cost, and very fast delivery at the same time. Generally, enterprises are basically on this "impossible triangle", according to their core competitiveness, to make different degrees of strategic trade-offs.
But for Oppai, who is determined to become a world-class excellent home furnishing group, it is "both want and want".
At the beginning of 2024, Opai will offer a "10-day delivery", which will greatly raise the competition threshold for the complete packaging channel of customized enterprises, so that the "volume" of the industry in 2024 will continue to heat up.
Oppai wants to be "hot and hot" in 2024, and other companies must prepare their own "Flying Life 2"!