With the rapid development of information communication and Internet technology, the era of media convergence has had a profound impact on the way colleges and universities work. Profound changes have taken place in the ideological and political curriculum of colleges and universities, showing the characteristics of diversified carriers, content integration, and knowledge transfer. In view of the innovation of teachers' ideological and political ability in the era of media convergence, this paper proposes to explore the ideological and political team construction model of "ideological and political teachers + professional teachers + industry famous teachers", and innovate the platform expansion and technology drive under the all-media integration platformCreate a curriculum ideological and political education model of "ideological and political elements + current political cases + professional courses" that integrates rationality and activity, so as to promote the all-round development of ideological and political teaching in colleges and universities.
1. The value orientation of ideological and political construction from the perspective of media integration
Driven by information technology, value communication and media communication have become an important form of information communication, which promotes the transformation of new technologies, new methods and new carriers of education and teaching, and plays an important role in shaping students' values and attitudes. From the perspective of media convergence, the cross-integration between disciplines is becoming more and more common, and university teachers need to have interdisciplinary thinking and innovation ability, and combine the ideological and political education of this discipline with other disciplinesPromote the exchange and integration between disciplines, so as to enhance the dissemination and influence of mainstream values.
Value Perception under the Diversification of Educational ContentAs the builders and inheritors of the socialist cause, college teachers have important social responsibilities. From the perspective of integrated media, students are faced with the challenges of information overload and diversified values, which requires college teachers to have strong ideological and political ability, guide students to correctly obtain information, screen the authenticity of information, establish correct values, and be vigilant against students' pan-entertainment and irrational thinking, so as to improve students' comprehensive quality and ideological and moral cultivation. Teachers in colleges and universities can improve their ideological and political ability to understand and grasp the party's principles and policies and socialist core values more deeplyIn this way, students will be guided to establish a correct world outlook, outlook on life and values.
With the blessing of media literacy, ideological and political teaching in colleges and universities needs to pay attention to the cultivation of students' subjectivity and guide students to think deeply about social issues and propositions of the times. Contemporary college students' concept of subjectivity is increasing, and the traditional "monologue" teaching voice and "one-way indoctrination" teaching method can no longer meet their learning needs. In this regard, the methods of "sharing and integration" and "exit intervention" can enable college teachers to understand and grasp the objectives of ideological and political teaching more deeply, better guide students, and improve the quality of teaching. The effective supply of ideological and political education from multiple perspectives and the improvement of teachers' ideological and political ability in colleges and universities can make their teaching more convincing and influential, and enhance the deep integration of students' rational cognition and perceptual experience.
2. The reform and challenges of ideology and politics in college courses from the perspective of media convergence
Ideological and political education refers to the integration of ideological and political education elements with the content of professional courses in the teaching process of teachers, which subtly affects students' thoughts and behaviors, and achieves the dual effects of professional knowledge education and ideological education. Curriculum ideology and politics is a vivid practice of implementing the fundamental task of cultivating people with virtue in the field of higher education in China in the new era. Under the guidance of the "Guiding Outline for the Construction of Curriculum Ideology and Politics in Colleges and Universities", colleges and universities should continue to promote the theoretical and practical innovation and development of curriculum ideology and politics. The traditional curriculum ideology and politics is mainly based on classroom teaching, and the development of integration technology has brought fundamental changes to the curriculum ideology and politics.
The emergence of financial integration means that the ecological and communication environment has undergone drastic changes, which is manifested in the fact that the information is disseminated from point to surface, and the breadth of influence and guidance intensity have been greatly improved. For example, the information source is provided by the TV station (presented in the form of **), followed by the newspaper follow-up (presented in the form of **), the broadcast follow-up (presented in the form of audio), and the network follow-up (followed up in the form of stream), which allows the same information source to be quickly and fully rolled out in the communication environmentWhile realizing "resource accommodation and content compatibility", it also meets the needs of all parties for "publicity and mutual integration and interest integration".
In this context, the reform of ideological and political education in colleges and universities is mainly reflected in the following aspects. The educational environment has changed from dominance to subjectivityUnder the perspective of media integration, the information exchange mode of the ideological and political education environment of college courses presents the characteristics of openness, pluralism and sharing, and the ideological and political education of college courses is not only limited to the classroom, but also extends to extracurricular, online and offline. Students can obtain ideological and political education information through various financial platforms in their daily life, and interact with teachers. This change has changed the educational environment from teacher-led to student-oriented, and teachers have adjusted the teaching content and processAnticipate teaching outcomes in advance, strengthen the self-construction of students' values, and make ideological and political education in colleges and universities more flexible and diversified.
In the era of media integration, the speed and breadth of information dissemination have been greatly improved. Therefore, the teaching content of ideology and politics in colleges and universities also needs to be constantly updated and expanded, so as to adapt to the development of the times in a more diversified form. Convergence has a strong integration and can integrate different forms of information resources together. In ideological and political education, college teachers need to systematically design the teaching content from the academic level, and can use the best technology to combine theoretical knowledge with real events, first resources and other resources, and follow the law of knowledge dissemination in the era of integrated mediaProvide students with richer and more vivid ideological and political education content with fresh current political news and social life materials.
From the perspective of media integration, the previous classroom teaching methods in colleges and universities have been unable to meet the needs of students, and the rapid development of financial technology has provided more possibilities for colleges and universities to innovate ideological and political teaching methods. Teachers in colleges and universities should realize "gathering, communication, and use" from the aspects of concept coordination and means coordinationFor example, by building a financial network practice platform, students' practical operations can be transferred to a virtual environment, which can not only improve students' practical ability, but also enhance their enthusiasm for learning.
In addition, college teachers can also use new teaching forms such as micro-courses and MOOCs to explain current affairs and news closely related to ideological and political theoretical knowledge to students, and encourage students to complete teaching tasks through teaching methods such as speeches and debates, establish correct values in the process of communication and interaction, and let ideological and political courses achieve the goal of "entering the ears and hearts". The development of financial technology has provided strong support for the reform of ideological and political teaching in colleges and universities, which not only changed the form and content of ideological and political education, but also improved the quality and effect of teaching.
3. Ways to improve the ideological and political ability of college teachers from the perspective of media integration
Main body optimization: explore the ideological and political team construction model of "ideological and political teachers + professional teachers + industry famous teachers" Colleges and universities should explore the construction of the ideological and political team of "ideological and political teachers + professional teachers + industry famous teachers", and promote the sharing and complementarity of teacher resources in different fields to improve the quality of ideological and political education. First of all, establish an exchange and cooperation mechanism. Colleges and universities should establish a cooperation mechanism for regular exchanges between ideological and political teachers, professional teachers and industry teachers, clarify their respective roles and responsibilities, and formulate cooperation plans and programsAt the same time, activities such as teaching experience sharing and teaching resource sharing are carried out to promote academic exchanges and interactions between each other.
Second, establish a mentor system. Colleges and universities should equip students with ideological and political teachers, professional teachers and industry famous teachers as tutors, who are jointly responsible for students' ideological and political education and professional guidance, and let students experience all-round support through the cooperation of the tutor team. Finally, joint teaching activities are carried out. For example, ideological and political teachers, professional teachers and industry famous teachers can jointly teach and jointly design curriculum projects, etc., to enrich the content and methods of ideological and political teaching through the cross-integration of different backgrounds and perspectives. In addition, colleges and universities can also establish a training mechanism and a comprehensive evaluation mechanism to create a practice base to evaluate the teaching work of ideological and political teachers, professional teachers and industry famous teachersEncourage the participation of excellent teachers to improve the overall level of instruction of the teaching workforce.
Position optimization: platform broadening and technology-driven under the innovative all-media integration platform Colleges and universities should give full play to the technological advantages of the Internet and big data, integrate educational and teaching resources such as "newspapers, networks, terminals, micro, and screens", and create a cloud display space, so that the traditional advantages of ideological and political courses are highly integrated with modern information technology, and offline ideological and political education and online ideological and political education are integrated. In the all-media integration platform, college teachers can use **, audio, **, etc. to display the content of ideological and political coursesMulti-dimensional and multi-scene teaching methods are derived, so that students can understand the course content more intuitively through audio-visual methods.
In recent years, Douyin, Kuaishou and other short platforms have become the main positions for young people's leisure and entertainment learning, based on this, college teachers can add action-oriented tasks and situational practice content to the curriculum, and through the application of various short platforms, establish the internal logic between theoretical knowledge and practice, and ensure the systematic and developmental standards of training methods. First, college teachers design the interactive link of ideological and political courses through interactive displaysLet students participate in discussions, votes, Q&A, etc. in the platform to enhance and stimulate students' sense of participation and interest in learning.
Teachers in colleges and universities will display the content of ideological and political courses on different platforms such as Douyin, Weibo, **, etc., and attract more students' attention through cross-platform display. Third, college teachers use virtual reality technology to create virtual scenes, so that students can experience the ideological and political content of the course in an immersive way and enhance the learning effect. Fourth, college teachers should establish media thinking in the teaching process, give full play to the advantages of network transmission and digital technology, and organically integrate new technologies such as 5G, H5, VR, etc. into the development, design and release process of ideological and political contentUse visual images and other methods to disassemble knowledge points that are not easy to understand, or enhance students' sense of experience and gain through short **.
Teachers in colleges and universities use VR and artificial intelligence and other technologies to build a digital education experience hall to strengthen the implementation effect of ideological and political education with multi-faceted experience such as hearing, vision, and touch. In addition, the virtual teaching and research department is an innovative exploration of the construction of new grassroots teaching organizations in the intelligent era. The establishment of a virtual teaching and research department of course ideology and politics is a useful attempt to improve the ideological and political ability of college teachers. The virtual teaching and research department of course ideology and politics mainly refers to the theme of course ideology and politics and relies on information technologyIt is a new type of grassroots teaching organization characterized by cross-school, cross-departmental, cross-major, cross-time and space, and aims to improve the level of ideological and political education in college courses.
In 2021, the Notice of the Department of Higher Education of the Ministry of Education on Carrying out the Pilot Construction of Virtual Teaching and Research Departments clearly put forward the construction goals and construction requirements of virtual teaching and research departmentsIn order to further explore the construction standards, construction paths, and operation modes of new grassroots teaching organizations in the intelligent era, and continuously improve their ideological and political ability in the process.
In the specific implementation process, college teachers should clarify the goals and positioning of the construction of the virtual teaching and research department of course ideology and politics, and strengthen the construction of the platformThrough the school's own construction or third-party construction, the teaching and research department team will be formed, and the content construction of the virtual teaching and research department of curriculum ideology and politics will be strengthened in a targeted manner. Content optimization: Create a course ideological and political education model of "ideological and political elements + current political cases + professional courses" that integrates rationality and activity, and integrate ideological and political elements, current political cases and professional knowledge into the curriculum, so as to cultivate students' rational thinking and active thinking, and improve their ideological and political literacy and professional quality.
Teachers in colleges and universities can help students understand the history, culture and system of the country and enhance their national pride and self-confidence by actively introducing or asking students to collect historical events, important figures, and theoretical ideas. At the same time, university teachers can also guide students to master critical thinking methods and improve their ability to analyze, evaluate and solve problems. For example, in the course of Introduction to Journalism, college teachers can tell the stories of outstanding journalists such as Zou Taofen and Fan ChangjiangLet students learn and appreciate their valuable qualities of seeking truth and pragmatism and good professional ethics, and deepen professional ethics education.
In short, the ideological and political education model of "ideological and political elements + current political cases + professional courses" is an innovative education method, which can help students better understand the country's history, culture and systemWhile mastering professional knowledge, it can improve students' comprehensive quality and social adaptability, and at the same time, it can enhance and improve teachers' ideological and political awareness and teaching ability.
Conclusion
From the perspective of media convergence, the improvement of ideological and political ability of college teachers is an important research topic. The improvement of ideological and political ability from the perspective of media convergence is a long-term dynamic evolution process, which requires college teachers to continue to explore teaching modes and strategies in the field of teaching innovation, construct a new relationship and teaching pattern with students as the main body and teacher-student community, and give full play to the advantages of diversity, immediacy and openness of media convergence to promote the intelligent process of ideological and political education. From the perspective of media integration, college teachers need to pay more attention to the improvement of ideological and political ability, improve their own media literacy, explore and innovate the promotion mechanism, and deepen the practice and exploration of course ideology and politics, so as to improve the effectiveness of course ideological and political education and lead the ideological and political teaching work to a new height. Education