China's fast fashion shook the French garment industry and went bankrupt, and the laid-off workers and parliamentarians "want to be fined".
Once, the bacteria in France were so jealous that every friend who lived at home could enjoy the cheap, convenient and fast service.
You know, at that time, the place where the fungus lived was a very small town, and it was more than an hour's walk from the city center, and there were very few signs and shops in it. A bunch of people have reached puberty, can't sit still, and after a while, they get bored.
At that time, bacteria were no strangers to French women's clothing brands like Nafnaf and Kooka Ve.
Unexpectedly, when he walked into the mall, he found that these signs were gone. It was in those two years that they declared bankruptcy one after another.
Among the trademarks that have been declared bankrupt are also Kamuyi, which was all the rage in the 80s.
Karine Poirier, who has been with CAMA EU for more than 20 years, said: "We are caught in the vortex of management and the rule of law, waiting day in and day out for results. You don't know who you are, what your values are, what you're capable of. It's like falling into hell all at once. ”
The remaining brands, which are still struggling to support, have also been forced to start a cruel cutoff program.
Fast fashion Picky has closed its doors 23 times in the past year, and 74 more in the year. Three months ago, Rio Sophie Villepint, a business assistant who had worked at the Pimki store in Limoges for 31 years, was struggling with another job because she had been fired three months earlier.
In order to forget her worries, Sophie is rearranging her room.
She admitted: I was a little nervous. I bought a house to leave something for my children. If I don't find a new job, I won't be able to pay my mortgage and rent. I'm thinking about finding someone to live with. ”
Although Sophie can get a full year's salary, she still worries about her future.
She was in her fifties, didn't have a college degree, just a salesman. She doubted that she would be able to achieve her goal of finding a job outside of the retail industry.
Most of the employees in the garment industry, like Sophie's, who are unemployed, are women, and they agree that the current economic situation does not discourage them from acting rashly.
According to the French National Institute of Statistics and Economic Research, the number of full-time employees in the French apparel industry fell by about 40,000 between 2010 and 2020.
The reason why the French clothing industry is so difficult is because of the reduced spending power of consumers due to inflation, and China's ultra-fast fashion industry has also developed rapidly in the past two years.
Although the bacteria did not wait for the first to enter the French market, in the past two years, SHEIN and TEMU have had a large number of orders around the world, which can be regarded as the fulfillment of the wishes of the bacteria.
Their low prices, fast new products, dazzling designs, smooth shopping experience, and logistics on par with well-known domestic brands have all been welcomed by many customers.
It's no surprise that France's apparel industry has lost to other countries in this game.
Even Jan Rivoarain, president of the French Fashion Association, must admit: "A 3-euro T-shirt and a 10-euro skirt are attractive." ”
However, as the saying goes, it is good to enjoy the shade under the big tree. Soon, a member of the French parliament was targeted by these rapidly rising clothing brands.
Antoine Vermorell-Max, a member of Congress in the French department of Loire, wanted to introduce a new piece of legislation to introduce a reward system for the role of trademarks on the environment.
He said that the bill has only one goal, which is to reduce the number of clothes produced in France, Europe or local stores, and punish those e-commerce platforms that do not comply with environmental and social guidelines.
The e-commerce platform only includes a fast fashion platform that "releases more than 1,000 new products in one day".
It's like shein and temu.
And Antoine also feels that it is not very useful to punish those e-commerce companies who only sell a few euros according to the sales ratio, and he prefers to have each e-commerce company fined 5 euros. The fine will be used to provide incentives and support for more "environmentally friendly" businesses.
Jan Rivoalain agrees that the competition created by this fast-fashion giant has brought more adverse effects than benefits.
More than 10,000 people lose their jobs every year, and leading French companies go bankrupt. At the same time, he said, because e-commerce platforms are too low, consumers will buy large quantities of clothing without realizing it, "encouraging people to spend lavishly" and bringing them "economic disaster".
Antoine's dream is so beautiful.
It remains to be seen whether his dream will come true.