Changsha Evening News, Changsha, February 19 (Reporter Shu Yuanzhen) The new trend of tourism for the New Year has promoted a bumper harvest in the cultural tourism market during the Spring Festival in the Year of the Dragon. According to data from the Hunan Provincial Department of Culture and Tourism, from February 10 to 17, the province received a total of 3,686 tourists170,000 person-times, a year-on-year increase of 315%。At the same time, the reporter learned that the TV and radio media planned and launched the "Kowloon Gathering" Spring Festival theme activity in the "Spring Festival file", and its scenic spots and hotels launched a "cultural tourism feast" with a strong New Year's flavor, and achieved a brilliant "report card": the total number of tourists received exceeded 470,000 people, of which more than 250,000 people checked in Xiangtan Wanlou; The tourism indicators of many scenic spots exceeded the level of the same period last year, and the increase was gratifying.
The reporter paid attention to the fact that the Changsha Window of the World in the Year of the Dragon created the theme activity of "Kowloon Gathering the World Temple Fair", driven by the theme activities of the strong New Year, the number of tourists and revenue in the scenic spot increased gratifying year-on-year, and nearly 60,000 tourists were received during the Spring Festival holiday, an increase of 21% year-on-year; The operating income was nearly 10 million yuan, an increase of 15% over last year. Mango Future Art Center launched the "Welcoming God of Wealth Red Envelope" flash mob activity, launched the Changsha Window of the World Mango Future Art Center joint ticket, etc. to attract visitors, and the Mango Art Museum's "Watch the "China" Exhibition, Celebrate the Chinese New Year" theme activity also attracted young people and parent-child families to check in, and the word-of-mouth popularity was a win-win situation.
In recent years, TV and radio media has launched the "Sanxiang Starlight Action", and 7 projects have been implemented in 6 cities and prefectures in the province, such as Xiangtan Wanlou Mango Youth Wharf, Chenzhou 711 Time Town, Miluo Quzi Cultural Park, Nanyue Chenxi Inn, Anhua Tea Horse Ancient Road Scenic Area, Mango City, Mango Future Art Center, etc.
Among them, the "Spring Festival stalls" of new projects such as Xiangtan, Chenzhou and Hengyang are also outstanding: Xiangtan Wanlou Mango Youth Wharf, as a benchmark project of the "Sanxiang Starlight Action", has more than 250,000 tourists during the Spring Festival holiday, and the satisfaction rate of tourists in the survey is 98%; Chenzhou 711 Time Town, which opened on September 16 last year, received more than 100,000 tourists during the Spring Festival; The number of visitors and income during the Spring Festival holiday in Miluo Quzi Cultural Park have increased significantly year-on-year in 2023; Nanyue Dawn Inn launched activities such as "Nanyue Mountain Peak for the New Year, Temple Abbot's New Year Blessing Post, Handmade Blessing Lanterns", and the room rental performance was outstanding; The Anhua Ancient Tea Horse Road Scenic Area has launched activities such as "returning to the Ancient Tea Horse Road for the New Year" to allow tourists to have a deeper understanding of the local Spring Festival culture.
The New Year of the Dragon theme activities of cultural tourism under the TV and Radio Media will continue until the 16th day of the first lunar month. The relevant person in charge said that tourists are welcome to play "staggered" and continue to experience the "mango-flavored" New Year cultural tourism feast in Hunan, which is "flavorful of Xiangdang". The company also revealed that in 2024, TV and radio media will aim at the construction of the mainstream new ** group cultural tourism sub-strategy and the goal positioning of the top 20 Chinese tourism enterprises, and advance into the main battlefield of cultural tourism with the attitude of the main force, grasping products and resources with one hand.