Chao News client reporter Yao Enyu.
What is Wahaha plus Zong Fuli equal? Zong Qinghou replied: "It is equal to a more powerful Wahaha." ”
What does Wahaha minus Zong Qinghou equal? Zong Fuli replied: "It's equal to zero." ”
***cfp
With the passing of a generation of Zhejiang business legends, the future of Wahaha Group, the kingdom of the food and beverage industry, has become another focus of public attention.
Before his death, Zong Qinghou once confessed affectionately: "For me, there is only one Wahaha. It is all the dreams of my whole life, all the meanings, values, labels and symbols. It is a testament to my existence in this world. Now, whether Wahaha can realize its new dream again, the burden falls on Zong Fuli, the daughter of Zong Qinghou. For the outside world, compared to his father Zong Qinghou, who is Zong Fuli? Do you have the ability to carry the heavy lift? It remains to be answered.
In fact, Zong Fuli has been working within the Wahaha Group since 2004. In December 2021, Zong Fuli was appointed as the Vice Chairman and General Manager of the Group and is responsible for the day-to-day work. This appointment is also regarded as a landmark event for him to officially establish himself as the first person of Wahaha Group. Until this year, Zong Fuli has gone through the first 20 years of her life in Wahaha.
20 years, Zong Fuli's years in Wahaha
Zong Fuli was born in 1982. Five years after she was born, Zong Qinghou's other "child" - Wahaha quacked to the ground.
According to public information, Zong Fuli went to the United States to study alone at the age of 14, and after studying at San Marino High School in California, she was successfully admitted to Pepperdine University, majoring in international business. In 2004, after finishing her studies in the United States, Zong Fuli returned to China, and her first position in life was to do production management in the workshop of Wahaha Xiaoshan No. 2 Base.
In 2007, Zong Fuli took the helm of Hongsheng Beverage Group. She took the land, built the team, built the factory, and participated in the construction of Hongsheng. Hongsheng started as a beverage OEM, and after becoming the owner of Hongsheng, Zong Fuli put forward the concept of "whole industry chain layout", integrated and transformed industrial resources, and made bold investments in supporting industries.
In less than 3 years, Hongsheng has completed the layout of the whole industrial chain with beverage production as the main business, and has become a group with a revenue of 10 billion. In 2014, Hongsheng became one of the top 500 private enterprises in China.
At present, Hongsheng has a total of 19 production bases, 48 subsidiaries and 104 world-class modern production lines in the country. As one of the first batch of national integration enterprises recognized by the Ministry of Industry and Information Technology, Hongsheng Beverage Group has also been awarded a number of qualifications and honors such as China's industrial demonstration unit in recent years, and its two core subsidiaries are national high-tech enterprises, with national CNAS certification laboratories and about 100 patents.
Since April 2018, Zong Fuli has served as the head of the brand public relations department of Wahaha Group. Since March 2020, he has also served as the deputy general manager of Wahaha Group Sales Company; Since December 2021, she has served as the vice chairman and general manager of Wahaha Group, and is responsible for daily work.
It can be said that from the beginning of her life to the beginning of her career, Zong Fuli's experience is closely intertwined with the development of Wahaha.
"Better than me" & "I'm stronger".
What does Zong Qinghou think of her daughter's performance? Before 2019, Zong Qinghou had said in different public occasions that he and his daughter had disagreements about the company's management. In Zong Qinghou's eyes, her daughter is influenced by Western culture and is very independent in her work, and she is worried that her daughter will not be able to adapt to the Chinese corporate environment.
But in the past two years, Zong Qinghou has become a father who loves to praise his daughter, in a previous talk show, he mentioned that Wahaha has 1 3 companies managed by Zong Fuli, and Zong Fuli's performance in Wahaha Group can be scored 90 points, "better than me".
How does Zong Fuli define her work? In 2019, in the theme on-site session of the 16th Zhejiang Entrepreneurs (Investment and Financing) Conference, Zong Fuli took the stage to share. She mentioned that as far as Wahaha is concerned, the change of the marketing department to the brand public relations department in 2018 seems to be just a change of the name of the department, but in fact, Wahaha has made it clear that it will take "consumer and brand oriented" as a key work at the enterprise level in the future.
At this conference, she also said that innovation is not only about allocating enterprise resources, but also about changing resources, using new technologies, products and organizational forms to change the availability of resources, and even obtain new resources. "In the past, we sold tens of billions of sales of a bottle of beverages for a few yuan, which is the embodiment of the value of the integration of the first-chain system. In the future, the increment of Wahaha will be the result of the innovation and upgrading of the chain system after the completion of the goal of the circle. Evolving from large-scale competitive advantage to value competitive advantage is the talisman for sustainable development of enterprises. ”
In terms of personality, Zong Fuli once commented on herself, compared with her father, "maybe I'm stronger".
Wahaha returns to zero and starts again
In 2011, Zong Qinghou and Zong Fuli answered when they participated in a show together, and now it is embarrassing to watch.
At that time, the host asked Zong Qinghou, "What is Wahaha plus Zong Fuli?" Zong Qinghou replied: "It is equal to a more powerful Wahaha." ”
The host turned to ask Zong Fuli: "What is Wahaha minus Zong Qinghou?" Zong Fuli replied: "It's equal to zero." "Now, Wahaha, who is not confused, will enter a period of zero re-departure under the guidance of Zong Fuli.
So, how will she choose her own path? The previous passage may be the key to interpreting Zong Fuli's thinking: "The most important thing in running a business is to keep one thing valuable and continue to do, if you look at the next three years, there are many people competing on the same stage; But if we look to the next 10 or 20 years, there are not many competitors left. The longer the horizon, the firmer the pace. Zong Fuli said.
*Please indicate the source".