How to do digital marketing of stock assets?

Why should existing assets be digitized?Development enterprise property in the process of destocking assets,Have you ever faced the following questions:

Operator:Obtain business-critical data by reporting alone

Different levels, different positions, different angles and heights of looking at problems.

Bottom-up reporting will inevitably lead to the phenomenon of outstanding achievements obscuring the problem.

As a result, the operator is unable to identify the business risk and stop the loss in time.

Management:The progress of business execution cannot be controlled in real time

The data is statistical, analyzed and then fed back, which consumes a lot of manpower and time, and the effect is difficult to evaluate.

The implementation progress and effect are "processed" by multiple people and multiple procedures, which often loses objectivity and cannot give real feedback on the implementation problems.

As a result, management lags, decision-making is slow, and guidance cannot be given.

Business Frontline:Low efficiency, low customer conversion rate

Resource dialing errors, omissions, duplications, etc., are inefficient and difficult to verify.

Relevant paper records are time-consuming, difficult to sort out, and difficult to trace, which seriously affects the efficiency of implementation.

As a result, it is difficult to leave traces for customer follow-up, and superiors cannot provide timely guidance.

Rishengchang independent research and developmentParking spaces sell digital products

part 1.Nationwide coverage, continuous optimization

Rishengchang's self-developed parking spaces sell digital products——Sales management systemR&D started in the second half of 2022, and pilot tests were carried out in multiple projects in October of the same year to continuously optimize the system functions. It will be officially launched in early 2023 and fully promoted in Henan. Up to now, it has covered Beijing, Shandong, Shanghai, Hangzhou and other business layout areas, efficiently ensuring performance payment and effectively improving management decision-making. part 2.Practical cases, extreme transformation.

Super**:The challenge of more than 10,000 customer data volumes

For a large-scale project, the number of households and parking spaces have reached 10,000+. After the Rishengchang team entered the project, the sales management system was used to quickly sort out the supply of goods and customers, laying a solid foundation for the follow-up strategy formulation.

High decontamination rate tail plate:Find opportunities from the source of demand

In the end-of-the-line project with a high removal rate, there is a mismatch between cargo and passengers, and the performance of customer demand is weak. Through the comparative analysis of the basement inventory and customer management data of the sales management system, the Rishengchang team finds customer pain points, formulates the caliber, compares the real needs of customers and accurately matches the supply of goods, and finally realizes the ultimate transformation. Digital marketingAchieve leapfrog growth in performance

The sales management system (hereinafter referred to as the "system") is not only a simple transfer of data such as supply management and customer management to the Internet, but more importantly, the sales and management of parking spaces are gradually realizedFrom traditional marketing to digital marketingof transformations. It's a feature-rich tool that empowers marketing decisions.

toOperator: The system is a real data sandbox

The key data of all projects are updated in real time, and operators can know the real business status when they open the system.

For the operation of a strong insurance. On the basis of real data, the direction is more direct.

toManagement: The system is a regulatory assessment tool

The management can monitor the progress of business execution in real time through the system, and can efficiently evaluate the effect through the system's data and visual analysis, so as to make timely adjustments.

Provide a practical basis for the optimization of the best strategy. The formulation and adjustment of phased strategies should be based on evidence.

toBusiness frontline: The system is an efficiency accelerator

The business front line can realize customer resource receiving, dialing, follow-up and other customer online management actions with one click, and can generate personal sales briefings in real time to clarify tasks and completion progress.

The sales process is traceable and easy to guide. In the case of a fixed customer pool, the most extreme conversion can ensure the performance payment.

The payment of performance does not depend solely on a sales champion or executive team.

More dependentStandardization of business processes and specialization of marketing strategiesStrong support for management decision-making and control of business directionThis is also an important reason why Rishengchang insists on pursuing standardization, refinement and specialization in the development process, and the application of the sales management system will not only beProcess, strategy, operation and management are effectively connectedIt also meets the needs of large-scale business developmentWhether it's one project, ten projects, or hundreds of projects, digital marketing can be achieved through the sales management systemLower costs, better strategies, higher efficiencyThe effect makes the management and execution of stock asset sales more professional, refined and efficientEmpower marketing decisionsAccelerate the decentralization of existing assetsRealize existing assets fasterWork together for professional exchanges and learn more about practical strategies

How to use the sales management system to achieve effective business management?

How to improve management decision-making through digital marketing?

How do you find opportunities from your customers and convert them to the maximum?