At present, there are still many difficulties to be explored and broken through in financial support for the high-quality development of cultural and creative industries such as film and television dramas. Cultural enterprises as a whole are asset-light, the industry categories are complex, and there are many uncertainties in business operations.
The life cycle and profit model of cultural enterprises are different from those of traditional enterprises, and financial institutions need to develop a new risk control model, improve the ability to identify high-quality cultural projects, and balance benefits and risks in order to serve such enterprises well.
Since the launch of the TV series "Flowers", the popularity has remained high. Behind the well-made and calmly polished popular literary and artistic works, it is inseparable from the support of local departments and financial forces.
The reporter learned that the film and television work "Flowers" has a long history with Jing'an District, Shanghai. **Flowers" author Jin Yucheng lives in Jing'an, and the film and television drama production company also settled in Jing'an. Wu Fangyi, deputy director of the Shanghai Jing'an District Culture and Tourism Bureau, said that Jing'an District attaches great importance to the creation of this Shanghai cultural IP, and fully supports the script creation, framing, filming and production of "Flowers", providing one-stop services for the crew and enterprises. Shanghai's largest Shikumen complex "Zhang Yuan" became the home of Uncle and Lingzi, and the old Shanghai shops along the Baochang intersection of Baotong Road in Shanghai became Taotao's seafood shop and the starting place of Bao's fleet. The difficulty of the TV series being filmed in the center of Shanghai can be imagined, when both filming locations were in the stage of expropriation of old renovation and faced the pressure of the construction period. All departments in Jing'an District actively cooperated and tried every possible way to support the crew for filming. The meticulous production and perfect presentation of the crew also created a new city card for Jing'an District of Shanghai.
is not only to support the crew of "Flowers", Jing'an District has a long history of serving film and television enterprises. As early as 2015, Jing'an District issued Shanghai's first special support policy for the film and television industry, through the continuous improvement of the support policies for the development of the film and television industry, attracting film and television enterprises to set up companies, filming and shooting, post-production, supporting the introduction and training of film and television professionals, and promoting the sustainable and healthy development of the film and television industry. In 2021, Jing'an District issued a special policy for the development of the film and television and e-sports industries20 upgraded version, that is, the "Implementation Opinions of Jing'an District on Promoting the Development of Film and Television and E-sports Industries", including 9 support policies. Wu Fangyi said: "2. .There are 9 industrial policies in version 0, and a separate one is listed to support film and television enterprises to carry out multi-level capital market docking. ”
It must be admitted that it is difficult for enterprises in the film and television culture industry to obtain financing. Wu Fangyi said that in order to ensure that "Flowers" "blooms", the Jing'an Culture and Tourism Bureau created an environment, and relevant financial institutions sent financial "timely rain".
Ye Zhengxiang, deputy general manager of the corporate business department of Bank of Shanghai, said that as the only commercial bank with credit support, Bank of Shanghai participated in the early production of "Flowers", supporting the creation of high-quality content through large-scale credit and high-quality services. Starting from opening a basic account, Bank of Shanghai continues to maintain close contact with the crew, providing enterprises with financing and capital demand analysis, and recommending suitable financial service products.
Flowers is a sample of Bank of Shanghai's participation in promoting the high-quality development of the film and television cultural industry and helping Shanghai-style culture and Chinese stories to the world. However, at present, there are still many difficulties to be explored and broken through in financial support for the high-quality development of cultural and creative industries such as film and television dramas.
Ye Zhengxiang said that cultural enterprises as a whole are asset-light, the industry categories are complex, and there are many uncertainties in business operations. The life cycle and profit model of such enterprises are different from those of traditional enterprises, and financial institutions need to develop a new risk control model, improve their ability to identify high-quality cultural projects, and balance benefits and risks in order to serve such enterprises well. In recent years, the relevant departments of Shanghai have successively introduced favorable policies to promote cultural development, and actively built a platform for bank-enterprise project docking.
In the process of daily communication with film and television companies and services to enterprises, it is found that an obvious feature of film and television enterprises is that they operate in an 'asset-light' manner, but at the same time they have rich and high-quality content IP. In order to prevent high-quality film and television content from being 'difficult to deliver' due to financial difficulties, we strive to open up the connection point between financial services and industrial support, actively introduce bank financing for high-quality film and television project companies, and at the same time provide special industrial support of up to 1 million yuan of loan interest discount and guarantee discount for film and television enterprises to use financing platforms for loans. Wu Fangyi said that in addition to "Flowers", the loan financing of projects such as "Flying Life" and "No Name" produced by Bona Film has also been funded by Jing'an Film and Television Industry.
In view of the characteristics and difficulties of the film and television culture industry in terms of financing, experts said that in addition to the traditional credit fund support, relevant departments and institutions should also focus on the industrial chain and continue to tap the intrinsic value of cultural enterprises, the value of the industrial chain, and the extended value of cultural consumption; Create an ecosystem, and help cultural enterprises connect with more commercial scenarios through the matching of various resources in the cultural industry ecosystem and the introduction of investment institutions. At the same time, we should explore the introduction of more financial technology means to more accurately grasp the characteristics of the cultural industry, so as to develop cultural finance more sustainably. (Economic ** reporter Li Zhiguo).