If purely from the point of view of sales, BMW is undoubtedly the luxury brand, the best performance in the domestic pure electric market, the original low pricing with the dealer's substantial discounts, domestic BMW i3, ix3 are good in terms of sales. Terminal sales data shows that the total sales of the domestically produced BMW i3 in 2023 will be 53,747 units, and the domestically produced iX3 will also have 39,537 units, although it is slightly lower. At present, BMW has produced four pure electric models in the Chinese market, covering the compact SUV market, mid-size car market, mid-size SUV market and medium and large car market. However, this is not the end, the BMW Group's pure electric small car is also about to land in the Chinese market, but its manufacturer is not BMW Brilliance, it has been replaced by a beam car cooperated by BMW and Great Wall, and its brand has also become mini.
In the 379th batch of the Ministry of Industry and Information Technology's "Announcement on Road Motor Vehicle Manufacturers and Products", two pure electric mini produced by Beam Automobile officially appeared, and from the vehicle tail mark, they are named "Cooper" and "Cooper S". The difference in names stems from the difference in motivation. Cooper model maximum power 135kw; The Cooper S model has a maximum output of 160kW. In terms of power batteries, they all use ternary lithium-ion batteries, and the manufacturer is Honeycomb Energy Technology Co., Ltd
Although it is a pure electric version of the mini, its exterior design still retains the classic design elements of the mini brand, with a closed front grille common to new energy vehicles on the front face and a circular design for the headlight cluster. The sides of the body are still the classic design of the mini model, and the straight roof helps to optimize headroom. The rear of the car has a simple shape, and the taillights on both sides are connected by decorative panels to form the visual effect of a one-piece design, and although the shape of the taillights has changed, the content is still the iconic rice-shaped layout. As a personalized model, the domestic pure electric version of the mini is available with a choice of white, red, black and gradient roofs. In terms of body size, its length, width and height are 3858 (3863) mm, 1756mm, 1458mm, and the wheelbase is 2526mm. In terms of tyre sizes, it is available in 195 60R, 50R17 and 225 40R18.
In terms of interior design, although there is not much official news released at the moment, according to the analysis of past practice, it should be the same as the overseas version of the model, and the round center console display is its signature design. As for the configuration, the current common comfort, safety and technology configuration will appear on it.
* is the key to determine the sales trend of a car, BMW brand domestic pure electric vehicles can sell well in the Chinese market, a very important reason is that it has an advantage in the first place. The newly launched domestic BMW 5 Series and i5, as well as the previously launched ix1 and X1, have basically achieved the same price of gasoline and electricity, and the upcoming domestic MINI pure electric models will also continue this pricing rule. Refer to 19 of imported miniStarting from 980,000 yuan, Kitten is expected to start with domestic MINI pure electric models** or 18Starting at 980,000 yuan, slightly higher than smart elves
Kitten heart blue view.
Mini is a personalized brand, its models are also the main young, sporty, for the upcoming mini pure electric models, although this car has a fashionable design, and the driving experience will not be bad, but the three-door four-seat design, to a large extent affects its practicality, coupled with its price of nearly 200,000 yuan, doomed the fate of a small number of its large toys. Judging by the product features, it is more suitable to be a second or third car in the family, just for urban commuting. Judging from the current demand characteristics of the domestic market, the monthly sales of domestic MINI pure electric models may be less than 1,000 units.