In the two years of 2022 and 2023, BYD has shown unprecedented dominance in the field of new energy vehicles, not only dominating the number of online claims, but also leading the actual sales volume, and at the same time, it has also made remarkable achievements in technological innovation, product iteration and market expansion. Behind these achievements is the result of BYD's continuous investment and efforts in technology research and development, brand building, and market development over the years. Looking back at BYD's milestone year in 2023 and setting a number of records Especially in 2023, for BYD, it is a year in which opportunities outweigh challenges. In this year, BYD handed over a full score of "3.02 million vehicles" throughout the year, achieving a year-on-year increase of more than 60%, and exceeding the target of 3 million units set at the beginning of the year, which not only consolidated its leading position in the new energy vehicle market, but also became the sales champion in the global new energy vehicle market.
With an outstanding performance of 3.02 million units, BYD ranks among the top 10 in the global car sales list, which is the first time in history that a Chinese auto brand has entered the top 10 in the global sales list. At the same time, BYD is also the only car company in the top 10 on the list to increase by more than 20% year-on-year, not to mention 60%, showing its strong growth momentum and unlimited potential in the global new energy vehicle market.
In addition to the total sales far ahead, BYD's sales structure is also very healthy, its products are subdivided into each market, and all the models are explosive, not overly dependent on a single model, but to achieve "all the people". In 2023, BYD occupies half of the top 10 annual sales models in the Chinese market, and its Qin Plus New Energy, Song Plus New Energy, Dolphin, Yuan Plus and Seagull are all on the list, with annual sales of more than 230,000 units. The figure of 230,000 units is the year-end goal that many new car companies dream of. 2024 outlook in intelligence, technology, product iteration, going overseas and other aspects Although BYD has achieved remarkable results that are awe-inspiring to global car companies, this is only a phased victory of BYD's ambitious grand blueprint, and there is still a long way to go from its long-term goals. In 2024, BYD will make all-round efforts to high-end and intelligent.
At BYD's Dream Day on January 16, 2024, BYD showcased its cutting-edge technologies in the fields of intelligent architecture, intelligent driving, intelligent parking and intelligent cockpit to the world. Released the industry's first intelligent architecture of intelligent and electric integration - Xuanji. Wang Chuanfu, chairman of BYD Group, said that the Xuanji architecture will subvert people's cognition, surpass imagination, and make the vehicle a high-level intelligent lifeform.
The Xuanji architecture has realized the global independent research and development of materials, components, systems, controls and vehicles, and built a BYD ecosystem with consistency, high quality and excellent post-production guarantee. At the same time, it also integrates BYD's key technologies in the field of electrification and intelligence, including Yi Sifang, DMO, e-platform, Yunyuan, three-electric system, chassis system, body system, intelligent cockpit and intelligent driving.
Among them, in terms of intelligent cockpit, BYD has launched a new DLINK intelligent cockpit platform, which is divided into four grades, using D series custom chips, and the chip is made from 12nm to 4nm, with a chip computing power of up to 2000T and a maximum running score of 1.25 million points. It has new voice interaction functions, including multi-vehicle connectivity, cross-screen voice control, and cross-voice command inheritance.
At the same time, it has also launched the industry's first dual-cycle multimodal AI - Xuanji AI large model, which has an industry-leading big data base and computing power cluster, and also has a vehicle-level multimodal AI model library.
In terms of intelligent driving, it will bring a new DIPILOT intelligent driving platform, and will introduce BEV+ occupancy grille network fusion perception technology in intelligent driving perception, and successively implement assisted driving functions such as high-speed NOA, urban NOA, HPA memory parking, and **P valet parking. In mid-January this year, the DENZA N7 has pushed high-speed NOA to 46 cities, and the city pilot (same city NOA) function is expected to be implemented by the end of March.
For high-end intelligent assisted driving, Wang Chuanfu said that models with more than 200,000 yuan are optional, and models with more than 300,000 yuan are standard. It also revealed that in 2024, BYD will have more than 10 models equipped with lidar. At present, it is reported that BYD's entire intelligent driving team has more than 4,000 people, including more than 1,000 algorithm engineers and hardware engineers, and more than 3,000 software engineers.
In 2024, BYD will launch a variety of new models, covering the 100,000-1 million market segment In addition to attacking heavily in the field of intelligence, BYD is chasing after victory in terms of power system and product update and iteration. At the technical level, in 2024, BYD will release the fifth-generation DM super hybrid technology, that is, DM 50。
According to the declaration, the new hybrid system will soon be smaller and less costly, while at the same time switching modes will be faster and more fuel economical. This means DM 5The 0 hybrid system can be delegated to mini vehicles, such as the Dolphin and Seagull, providing consumers with more choices. 
At present, there is a lot of discussion that BYD's new model, Qin L, is expected to be the first model equipped with DM 50 technology models. It is worth mentioning that the BYD Qin PLUS is the first model to be equipped with DM 4The model of 0 technology also relies on this technology to open a new chapter for BYD in the field of new energy. Now that Qin L is taking over the baton, it also plays a good role in inheritance and has special significance. 
The Qin L has been declared by the Ministry of Industry and Information Technology, and the seal 06 has been declared at the same time, the two models can be understood as sister models, Qin L belongs to the Dynasty series, and the design style is slightly stable and magnificent; The Seal 06 belongs to the Ocean Net series, with a more youthful and sporty design style, and the two form a certain complementarity, continuing to strengthen BYD's dominance in the compact car market. According to the declaration information, the length, width and height of Qin L are 4830 1900 1495mm, and the wheelbase is 2790mm, which basically meets the standard of medium-sized sedans. In addition to the body width of 1875mm, the seal 06 has the same other parameters.
In terms of power, the two cars are equipped with 1A plug-in hybrid system consisting of a 5-liter four-cylinder engine and an electric motor, in which the maximum power of the engine is 74 kW, and the electric motor is divided into high and low power, with a maximum power of 120 kW and 160 kW, respectively. The new car is equipped with a lithium iron phosphate battery from Zhengzhou Fodi, and the specific capacity and range information have not yet been announced. 
In terms of the SUV market, BYD also continued to enrich its product matrix and launched the e-based platform 3The Yuan UP, a compact SUV built by 0, will be officially launched in March. The length, width and height of the new car are 4310, 1830 and 1675 mm, respectively, the wheelbase is 2620 mm, and it is equipped with a permanent magnet motor with a maximum power of 130 kilowatts. Yuan UP focuses on the A0 segment market, while exploring the A00 segment market, which will further strengthen BYD's influence in the mini car segment. 
At the same time, BYD will also release a mid-size pure electric SUV named Hiace 07 EV, based on the E platform 30 build, and adopt a crossover design style, the shape is sporty, in order to fill the gap of BYD Ocean Net in the sports SUV segment.
In addition, BYD will enter the pickup truck market this year and will launch a new energy pickup truck model, or will provide pure electric version and plug-in hybrid version for consumers to choose from. It is reported that the prototype of the BYD pickup truck has begun testing abroad, and it is expected to be the first to launch a plug-in hybrid version overseas this year, and a pure electric version in 2025.
The photo shows the current model
In addition to launching new models, BYD will also upgrade existing models to enhance their market competitiveness. According to online sources, the upcoming facelift models include BYD Han and Tang, which will also be equipped with the latest DM 50 plug-in hybrid technology, and the use of a new hybrid special chassis, the suspension is also expected to be improved, or upgraded to the front double wishbone rear five-link independent suspension, while the intelligent cockpit and intelligent driving are also a highlight of the upgrade. Of course, the final news is subject to the official announcement. In terms of the DENZA brand, Zhao Changjiang, general manager of the DENZA sales division, revealed that it will launch "double flagship" sedan products, which are benchmarked against the Porsche Panamera and Mercedes-Benz S-Class, respectively, and take the luxury sports route and the luxury comfort route respectively. At the same time, it will also launch a new SUV to continue to strengthen DENZA's control in the high-end luxury SUV market.
Source: Xiao Zhi said the car
At present, the flagship sedan of the benchmark Porsche Panamera has been **, although the car is wrapped in thick camouflage, but the body design of its hunting suit is very eye-catching, and the body size is slender, the proportions are harmonious, or will be positioned as a medium and large sedan. In addition, Zhao Changjiang recently revealed two data, the shortest turning diameter of a car length of more than 5 meters2 is less than 10 meters; The elk test is close to 90km h and the world record will be broken by Denza.
As for the Formula Leopard brand, the Formula Leopard Leopard 3 and Leopard 8 will be released in 2024, of which the Leopard 3 is positioned as an A-class pure electric SUV; The Leopard 8 is a super hybrid SUV that is larger than the Leopard 5, and it can even be seen as a replacement for the U8.
Xiong Tianbo, general manager of Equation Leopard, said in an interview that the Leopard 8 will be launched in the second half of this year, and the Leopard 5 will be operated more extensively and deeply. In addition, it was also revealed that Formula Leopard will launch sports car-related products that pursue the ultimate in the future, and it is expected to be launched at a frequency of 1-2 updates per year to meet the product choices of current consumers.
Finally, in terms of looking up to the brand, the flagship supercar Yangwang U9 and the flagship coupe Yangwang U7 will also be released one after another, and they have been declared by the Ministry of Industry and Information Technology. Among them, the Yangwang U9 is equipped with the Yunlin-X intelligent body control system, which is currently the highest gold content of BYD's technology, and models equipped with this technology can display unique functions such as "body dancing" and "three-wheel driving".
In addition, it is equipped with a four-motor system, each with a maximum power of 240 kW and a combined power of 960 kW (1,306 hp), and the acceleration time to 100 km/h can reach 2 seconds.
As for looking up to the U7, it is positioned as a million-level new energy flagship car, equipped with Yi Sifang technology, equipped with four motors, each motor has a maximum power of 240 kilowatts, and the top speed can reach 270km H, surpassing Xiaomi SU7.
In terms of body size, the length, width and height of the U7 are 5265 1998 1517mm, and the wheelbase is 3160mm, which is comparable to the Mercedes-Benz S-class, and offers 4-seat and 5-seat options.
Going overseas in 2024 will become the key to sales growth, BYD spends money to buy ro-ro carriers to build overseas production bases In addition to the key layout in the domestic market, BYD will also actively expand overseas markets in 2024, and has already achieved layout in Asia, Europe, and the Americas, and has launched passenger car business on a global scale. Due to the establishment of a good market reputation in the field of commercial vehicles, as well as the laying of certain sales channels, coupled with the explosion in the domestic market, BYD's products exported to overseas are highly sought after and have won the sales championship in many countries and regions.
In 2023, the cumulative export volume exceeded 240,000 units, a year-on-year increase of 337%, making it the largest self-owned brand automaker in 2023 with a growth rate far ahead. BYD's performance in overseas markets in 2023 is equivalent to its performance in the domestic market in 2021, while 2024 can correspond to 2022, with sales rising to another level, showing absolute dominance in the field of new energy.
Of course, compared with the domestic market, there are many objective factors in the overseas market, or policy influence, or inconvenient transportation, and it is impossible to deliver new cars in large quantities in a timely manner. At present, BYD's strategy of going overseas is still dominated by vehicle exports. To this end, BYD spent 4.2 billion yuan to buy its own ro-ro transport ship (order 6 ships), the first ship has been delivered and started sailing, which can carry 7,000 vehicles. Together with the leased ships, BYD will operate a fleet of at least 8 ro-ro ships in the future, which is very large.
BYD's next stage is to build factories overseas, which can not only adapt to local conditions, but also produce suitable vehicles according to the car needs of local consumers; At the same time, it can reduce transportation costs, reduce tariffs and consumption taxes on imported vehicles, and enhance the competitiveness of vehicles in the local area.
BYD and the city of Szeged** in Hungary officially signed a pre-purchase agreement for land for a passenger car plant
At present, BYD has built factories in Thailand and Hungary, of which the Thailand plant is expected to be put into operation in 2024, with an annual production capacity of about 150,000 new energy vehicles. At the same time, BYD's Thailand plant is expected to adopt right-hand drive vehicle technology, and the vehicles produced will be launched in the Thai domestic market, as well as radiate to neighboring ASEAN countries and other regions.
Groundbreaking ceremony for BYD's Thailand plant
For overseas markets, Wang Chuanfu said, "BYD will also focus on countries without local car brands in the short term, enter the local construction of vehicle production plants, and ship parts to the local area, which can reduce freight costs and tariffs." "If there is a market for new energy subsidies, the development will be faster, and BYD can occupy the market faster.
Written in the end 2023 is a milestone year in BYD's development history, and it has made a huge breakthrough in sales, achieving feats such as monthly deliveries exceeding 300,000 units, annual sales exceeding 3 million units, and the 6 million new energy vehicles rolling off the assembly line, which not only refreshed BYD's own historical record, but also made it occupy a pivotal position in the new energy vehicle market.
At the same time, BYD has also made significant progress in brand expansion and high-end strategy, with the launch of the DENZA brand, Equation Leopard and Yangwang brands not only enhancing BYD's brand image, but also laying a solid foundation for its development in the high-end luxury market. The U8, which is currently priced at one million, has delivered more than 1,500 units for two consecutive months, which was completely unimaginable before, but now it has become a reality. This fully shows that BYD's competitiveness and brand influence in the high-end market are gradually improving.
Looking forward to 2024, BYD's efforts in the two major fields of intelligent cockpit and intelligent assisted driving will seize the opportunity in the new round of technological innovation and market competition, and continue to consolidate and enhance its market position, brand image and technical strength. (Text: Wu Qixing, Pacific Motors).