Messi's absence from the Hong Kong friendly has caused a series of turmoil, not only tarnishing his image in Hong Kong and China, but also potentially having a long-term impact on his career and business value. Messi and his team's "good intentions" in this incident not only offended many people, but could also have an irreversible impact on his image and future development in China, and he may face huge compensation for breach of contract!
Under strong pressure, Messi and his team did not choose to apologize, and this attitude exacerbated the deterioration of the incident. Many fans said that they were originally full of respect and love for Messi, but this incident made them feel chilled. Hong Kong's sponsors and some powerful fans have made it clear that they will claim compensation from Messi, and Messi has not even apologized, and I am afraid that he will not pay a penny.
From a legal point of view, Messi's actions do constitute a breach of contract. As an invited athlete, he is obliged to participate in the relevant activities in accordance with the requirements of the contract. As a result, he and his team are likely to face huge compensation. However, for a world-class superstar like Messi, money may not be the biggest issue. What's more, his image and credibility were severely damaged in this incident.
Today, Messi is like a "rat crossing the street" in Hong Kong. His attitude of not apologizing and not compensating not only blocked his way to Hong Kong again, but also may affect his image in China as a whole. The incident left many Chinese fans disappointed and angry with Messi, who said they no longer cared about Messi's game and dynamics.
Hong Kong's sponsors and some powerful fans are considering claiming compensation from Messi. Faced with such a situation, Messi and his team may face huge compensation. However, for Messi, money may not be the biggest issue. What's more, his image in Hong Kong and even in China as a whole has been seriously damaged, and the Hong Kong side is likely to permanently refuse Messi's visa.
Messi's image in the hearts of Chinese fans has been "black", and it is conceivable how difficult it will be for him to travel to China again in the future. Now sports companies have begun to be wary of Messi. In the face of commercial interests, the sponsor is already talking about "Mei", and if Messi is invited to participate in the China trip in the future, he may face great risks. After all, a player who is unwilling to fulfill his contract and does not respect the local culture and market is not an ideal partner for sponsors and sports companies.
February** Dynamic Incentive Program