In the face of the arrogance of fakes, how can brand enterprises defend their dignity? The following seven iron-fisted measures will help you fight counterfeiting and protect your brand!
Internal organization and system forge the sword] Build a fortress of intellectual property protection, set up a professional team to strictly guard against stubbornness, and monitor market infringement dynamics 24 hours a day. Develop a comprehensive anti-counterfeiting strategy, from identification, recording, tracking to cracking down on counterfeits, step by step.
Trademark and patent double shield] Ensure that the registration and maintenance of your brand trademark in various countries and regions keep pace with the times, so that counterfeiters can drill seamlessly! At the same time, patent applications for product design and technology are like an impregnable wall, greatly increasing the difficulty of counterfeiting.
Online and offline go hand in hand] Take the initiative online, use search tools and consumer reporting clues, carpet inspect major e-commerce platforms and online sales channels, accurately lock suspected fakes, and conduct authoritative identification. Offline unannounced investigations, in-depth physical stores, wholesale markets, and unearthed hidden counterfeit and shoddy goods.
Hand in hand to govern and strong linkage] Hand in hand with major e-commerce platforms to sign strategic cooperation agreements, build a rapid response mechanism, once found fakes, immediately off the shelves, no mercy! And join hands with industry associations and law enforcement departments to form a joint force, provide key clues, actively participate in joint law enforcement actions, and jointly purify the market environment.
Legal Sword Iron Mask Rights Protection] For the confirmed counterfeit goods, we do not hesitate to wield the sword of law and file a lawsuit with the court to demand that the infringement be stopped and the loss be claimed! At the same time, report to the market supervision department, request administrative investigation and punishment, and resolutely promote criminal prosecution for serious cases!
Publicity and education **popularization】 Use diversified channels such as official**, social**, and news** to vigorously publicize **knowledge, enhance consumers' keen eyes, and make it easy for them to distinguish the authenticity. Introduce official certification marks or high-tech anti-counterfeiting technology, so that consumers can recognize your genuine quality at a glance!
Technological innovation and traceability guarantee] The introduction of top anti-counterfeiting technology and packaging design makes counterfeit products prohibitive and nowhere to hide! Establish a perfect commodity traceability system, each of which has a unique identity tag to achieve full traceability and completely block the circulation channel of fake goods.
All in all, enterprises should create a comprehensive and three-dimensional anti-counterfeiting system, not only to take the initiative to investigate, strict prevention and control, but also to dare to show the sword, according to the best and continuous progress in technological innovation and management upgrading, through the power of multi-party cooperation, jointly build the "Great Wall" of the brand, and vow to ensure that the majesty is not violated!